LeadSquared
Souptik Kushary
B2B Sales & Marketing Manager | Business Development Professional
Kolkata
Summary
Results-driven B2B & B2C Sales & Marketing professional with 8+ years of experience in business development, market expansion, and revenue leadership across EdTech, Consumer Products, and Project-based industries. Currently leading a business vertical with full P&L ownership, managing a team of 10 and driving multi-channel sales growth through structured territory planning and channel development. Proven expertise in building strong stakeholder relationships, executing go-to-market strategies, handling techno-commercial negotiations, and achieving aggressive revenue targets. Experienced in coordinating cross-functional teams to ensure seamless order execution, customer satisfaction, and long-term account retention. Adept at market intelligence, pipeline forecasting, and performance-driven execution to deliver consistent business growth.
Overview
9
9
years of professional experience
3
3
Languages
Work History
Vertical Sales Head
Tutopia Learning App
07.2025 - Current
- Develop and execute strategic sales and market expansion plans to increase penetration across assigned territories.
- Manage and mentor a team of 10 sales associates, ensuring target achievement through structured performance tracking and coaching.
- Drive multi-channel sales initiatives, including channel partnerships, private tutor acquisition, and institutional outreach.
- Identify and onboard channel partners to expand distribution and strengthen regional market presence.
- Conduct seminars and engagement programs in schools to enhance brand visibility and generate qualified leads.
- Oversee lead generation strategy through field activities, partnerships, and local marketing initiatives.
- Monitor sales pipeline, revenue forecasts, and key performance metrics through structured MIS reporting.
- Coordinate with marketing and operations teams to ensure smooth onboarding, service delivery, and customer satisfaction.
Business Development Manager
Elite Elevators
01.2025 - 07.2025
- Drive B2B project sales for premium elevator solutions across builders, architects, interior designers, and institutional clients.
- Develop and implement territory-based sales and market expansion strategies to increase revenue and penetration.
- Identify new project opportunities through site visits, networking, and industry engagement.
- Conduct technical discussions with consultants and clients to align product specifications with project requirements.
- Handle techno-commercial negotiations, pricing discussions, and contract finalization with key stakeholders.
- Coordinate with engineering, production, and installation teams to ensure seamless execution and timely delivery.
- Track sales pipeline, order book, and revenue forecasts through structured MIS reporting.
- Ensure high levels of customer satisfaction by managing escalations and post-sales coordination.
Business Development Manager
Vegan Passion Pvt Ltd
04.2024 - 01.2025
- Drove market expansion initiatives by identifying and onboarding new channel partners, distributors, and retail outlets across the assigned territory.
- Developed and executed sales strategies to increase product visibility, and strengthen market penetration.
- Conducted regular market visits to analyze competitor activities, pricing trends, and customer demand patterns.
- Built and maintained long-term relationships with key accounts to ensure repeat business and revenue growth.
- Implemented local promotional and branding initiatives to enhance product positioning in competitive markets.
- Maintained structured pipeline tracking, sales forecasts, and periodic MIS reporting for management review.
- Identified new partnership opportunities through networking events like the Vegan India Conference, the Ekatva Festival, vendor meetings, and strategic outreach.
Sales Manager
Exploring Infinities EdTech Pvt Ltd
12.2023 - 04.2024
- Led and managed a sales team, driving territory-wise planning and execution to achieve assigned revenue targets.
- Monitored daily performance metrics, pipeline health, and conversion ratios to ensure consistent target achievement.
- Conducted regular performance reviews, training sessions, and field-level support to improve team productivity.
- Managed and handled escalations to ensure high customer satisfaction and retention.
- Prepared periodic MIS reports, revenue forecasts, and performance dashboards for senior management review.
- Strengthened brand visibility in the assigned region through structured outreach and referral initiatives.
Business Development Manager
Think and Learn Pvt Ltd (BYJU's)
04.2022 - 11.2023
- Led a team of seven associates, driving territory-wise sales planning and execution to achieve revenue growth.
- Monitored daily performance metrics, pipeline health, and sales forecasts to ensure target achievement.
- Conducted regular training sessions to improve negotiation, objection handling, and solution-selling skills.
- Coordinated with internal marketing and operations teams to streamline customer onboarding and service delivery.
- Analyzed sales data and competitor activities to refine go-to-market strategies.
- Achieved ₹3 Cr in revenue in one financial year through structured sales planning and team execution.
Business Development Associate
Think and Learn Pvt Ltd (BYJU's)
11.2019 - 04.2022
- Generated new business opportunities through structured lead management, cold outreach, and territory-based prospecting.
- Managed the complete sales lifecycle from lead qualification to negotiation, and deal closure.
- Maintained detailed CRM records, pipeline reports, and weekly sales forecasts for management review.
- Consistently achieved revenue targets, contributing over ₹1.2 crore in 18 months, including the pandemic period.
- Handled objection management and pricing discussions to improve the deal closure rate.
Relationship Development Executive
123 Home Paints Pvt Ltd
05.2017 - 11.2019
- Identified and developed new business opportunities across contractors, builders, and retail channel partners to expand market presence.
- Managed relationships with dealers, distributors, and project clients to drive repeat business and improve territory penetration.
- Conducted regular market visits and site inspections to understand customer requirements, and provide product recommendations.
- Coordinated with internal teams for order processing, delivery schedules, and issue resolution to ensure smooth project execution.
- Assisted in implementing local marketing initiatives and promotional activities to increase brand visibility in the assigned territory.
- Monitored competitor pricing, product offerings, and market trends to support marketing and pricing strategies.
- Supported negotiation discussions with contractors and institutional buyers to close orders and achieve revenue targets.
- Resolved customer complaints and quality concerns in coordination with the technical and operations teams.
Education
Bachelor of Commerce - Marketing
University of Calcutta
Kolkata 04.2001 -
West Bengal Board For Higher Secondary Education -
Patha Bhavan High School
Kolkata 04.2001 -
Skills
Customer acquisition
Client relationship management
Lead generation
Market research
Sales team training
New business development
Account management
Vendor management
Channel sales
Software
Salesforce
Interests
I am interested in market trends, business strategy, and understanding how different industries scale through structured sales and distribution models I also enjoy mentoring teams and building high-performance cultures
Timeline
Vertical Sales Head
Tutopia Learning App
07.2025 - Current
Business Development Manager
Elite Elevators
01.2025 - 07.2025
Business Development Manager
Vegan Passion Pvt Ltd
04.2024 - 01.2025
Sales Manager
Exploring Infinities EdTech Pvt Ltd
12.2023 - 04.2024
Business Development Manager
Think and Learn Pvt Ltd (BYJU's)
04.2022 - 11.2023
Business Development Associate
Think and Learn Pvt Ltd (BYJU's)
11.2019 - 04.2022
Relationship Development Executive
123 Home Paints Pvt Ltd
05.2017 - 11.2019
Bachelor of Commerce - Marketing
University of Calcutta
04.2001 -
West Bengal Board For Higher Secondary Education -
Patha Bhavan High School
04.2001 -