LeadSquared
Souptik Kushary
B2B Sales & Marketing Manager | Business Development Professional
Kolkata
Summary
Results-driven B2B & B2C Sales & Marketing professional with 8+ years of experience in business development, market expansion, and revenue leadership across EdTech, Consumer Products, and Project-based industries. Currently leading a business vertical with full P&L ownership, managing a team of 10 and driving multi-channel sales growth through structured territory planning and channel development. Proven expertise in building strong stakeholder relationships, executing go-to-market strategies, handling techno-commercial negotiations, and achieving aggressive revenue targets. Experienced in coordinating cross-functional teams to ensure seamless order execution, customer satisfaction, and long-term account retention. Adept at market intelligence, pipeline forecasting, and performance-driven execution to deliver consistent business growth.
Overview
9
9
years of professional experience
3
3
Languages
Work History
Vertical Sales Head
Tutopia Learning App
Kolkata, India
07.2025 - Current
- Develop and execute strategic sales and market expansion plans to increase penetration across assigned territories.
- Manage and mentor a team of 10 sales associates, ensuring target achievement through structured performance tracking and coaching.
- Drive multi-channel sales initiatives, including channel partnerships, private tutor acquisition, and institutional outreach.
- Identify and onboard channel partners to expand distribution and strengthen regional market presence.
- Conduct seminars and engagement programs in schools to enhance brand visibility and generate qualified leads.
- Oversee lead generation strategy through field activities, partnerships, and local marketing initiatives.
- Monitor sales pipeline, revenue forecasts, and key performance metrics through structured MIS reporting.
- Coordinate with marketing and operations teams to ensure smooth onboarding, service delivery, and customer satisfaction.
Business Development Manager
Elite Elevators
Bengaluru, India
01.2025 - 07.2025
- Drive B2B project sales for premium elevator solutions across builders, architects, interior designers, and institutional clients.
- Develop and implement territory-based sales and market expansion strategies to increase revenue and penetration.
- Identify new project opportunities through site visits, networking, and industry engagement.
- Conduct technical discussions with consultants and clients to align product specifications with project requirements.
- Handle techno-commercial negotiations, pricing discussions, and contract finalization with key stakeholders.
- Coordinate with engineering, production, and installation teams to ensure seamless execution and timely delivery.
- Track sales pipeline, order book, and revenue forecasts through structured MIS reporting.
- Ensure high levels of customer satisfaction by managing escalations and post-sales coordination.
Business Development Manager
Vegan Passion Pvt Ltd
Mumbai, India
04.2024 - 01.2025
- Drove market expansion initiatives by identifying and onboarding new channel partners, distributors, and retail outlets across the assigned territory.
- Developed and executed sales strategies to increase product visibility, and strengthen market penetration.
- Conducted regular market visits to analyze competitor activities, pricing trends, and customer demand patterns.
- Built and maintained long-term relationships with key accounts to ensure repeat business and revenue growth.
- Implemented local promotional and branding initiatives to enhance product positioning in competitive markets.
- Maintained structured pipeline tracking, sales forecasts, and periodic MIS reporting for management review.
- Identified new partnership opportunities through networking events like the Vegan India Conference, the Ekatva Festival, vendor meetings, and strategic outreach.
Sales Manager
Exploring Infinities EdTech Pvt Ltd
Kolkata, India (Remote)
12.2023 - 04.2024
- Led and managed a sales team, driving territory-wise planning and execution to achieve assigned revenue targets.
- Monitored daily performance metrics, pipeline health, and conversion ratios to ensure consistent target achievement.
- Conducted regular performance reviews, training sessions, and field-level support to improve team productivity.
- Managed and handled escalations to ensure high customer satisfaction and retention.
- Prepared periodic MIS reports, revenue forecasts, and performance dashboards for senior management review.
- Strengthened brand visibility in the assigned region through structured outreach and referral initiatives.
Business Development Manager
Think and Learn Pvt Ltd (BYJU's)
Kolkata
04.2022 - 11.2023
- Led a team of seven associates, driving territory-wise sales planning and execution to achieve revenue growth.
- Monitored daily performance metrics, pipeline health, and sales forecasts to ensure target achievement.
- Conducted regular training sessions to improve negotiation, objection handling, and solution-selling skills.
- Coordinated with internal marketing and operations teams to streamline customer onboarding and service delivery.
- Analyzed sales data and competitor activities to refine go-to-market strategies.
- Achieved ₹3 Cr in revenue in one financial year through structured sales planning and team execution.
Business Development Associate
Think and Learn Pvt Ltd (BYJU's)
Kolkata
11.2019 - 04.2022
- Generated new business opportunities through structured lead management, cold outreach, and territory-based prospecting.
- Managed the complete sales lifecycle from lead qualification to negotiation, and deal closure.
- Maintained detailed CRM records, pipeline reports, and weekly sales forecasts for management review.
- Consistently achieved revenue targets, contributing over ₹1.2 crore in 18 months, including the pandemic period.
- Handled objection management and pricing discussions to improve the deal closure rate.
Relationship Development Executive
123 Home Paints Pvt Ltd
Kolkata, India
05.2017 - 11.2019
- Identified and developed new business opportunities across contractors, builders, and retail channel partners to expand market presence.
- Managed relationships with dealers, distributors, and project clients to drive repeat business and improve territory penetration.
- Conducted regular market visits and site inspections to understand customer requirements, and provide product recommendations.
- Coordinated with internal teams for order processing, delivery schedules, and issue resolution to ensure smooth project execution.
- Assisted in implementing local marketing initiatives and promotional activities to increase brand visibility in the assigned territory.
- Monitored competitor pricing, product offerings, and market trends to support marketing and pricing strategies.
- Supported negotiation discussions with contractors and institutional buyers to close orders and achieve revenue targets.
- Resolved customer complaints and quality concerns in coordination with the technical and operations teams.
Education
Bachelor of Commerce - Marketing
University of Calcutta
Kolkata 04.2001 -
West Bengal Board For Higher Secondary Education -
Patha Bhavan High School
Kolkata 04.2001 -
Skills
Customer acquisition
Client relationship management
Lead generation
Market research
Sales team training
New business development
Account management
Vendor management
Channel sales
Software
Salesforce
Interests
I am interested in market trends, business strategy, and understanding how different industries scale through structured sales and distribution models I also enjoy mentoring teams and building high-performance cultures
Timeline
Vertical Sales Head
Tutopia Learning App
07.2025 - Current
Business Development Manager
Elite Elevators
01.2025 - 07.2025
Business Development Manager
Vegan Passion Pvt Ltd
04.2024 - 01.2025
Sales Manager
Exploring Infinities EdTech Pvt Ltd
12.2023 - 04.2024
Business Development Manager
Think and Learn Pvt Ltd (BYJU's)
04.2022 - 11.2023
Business Development Associate
Think and Learn Pvt Ltd (BYJU's)
11.2019 - 04.2022
Relationship Development Executive
123 Home Paints Pvt Ltd
05.2017 - 11.2019
Bachelor of Commerce - Marketing
University of Calcutta
04.2001 -
West Bengal Board For Higher Secondary Education -
Patha Bhavan High School
04.2001 -