SOURABH KUMAR SINGH
Allahabad
Summary
Dynamic sales professional with a proven track record at Polycab India Ltd., excelling in sales forecasting and market analysis. Successfully drove revenue growth through strategic promotional activities and strong customer relationships. Adept at people management, I consistently achieved sales targets while enhancing brand visibility across diverse markets.
Overview
2
2
Languages
8
8
years of professional experience
Work History
Territory Sales Manager - Lighting Division
Polycab India Ltd.
Allahabad
11.2022 - Current
- Achieved monthly/quarterly sales targets, contributing to revenue growth for lighting division
- Manage end-to-end sales operations across 5 districts covering 200+ retail outlets monthly
- Execute trade promotions, schemes, and merchandising activities to increase brand visibility
- Built and maintained strong relationships with distributors, dealers, and key accounts, enhancing market presence
- Analyze market trends, competitor activity, and customer demand to optimize product mix
- Ensured effective distribution channel management and optimal stock availability to support sales efforts
- Report daily sales, market feedback, and target status to Territory Head
LAS - Lighting Division
Polycab India Ltd.
Allahabad
01.2021 - 10.2022
- Facilitated product launch processes and promotional campaigns to increase market visibility
- Executed sales support tasks to enhance customer engagement in Allahabad region
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Completed day-to-day duties accurately and efficiently.
Distributor Sales Officer
Bajaj Electricals
Allahabad
10.2018 - 12.2020
- Achieved sales targets through B2B/B2C sales and key account management
- Managed distributor sales to enhance secondary market penetration
- Handled order booking and collection management while strengthening dealer relationships
- Marketing: Trade Promotions, Product Launch, Market Analysis, Demand Forecasting
Education
Intermediate - Science -
ICSE Board
01-2016
High School -
CBSE Board
01-2014
MBA -
Swami Vivekanand Subharti University
B.Com -
Indira Gandhi National Open University - IGNOU
Skills
- Sales forecasting
- Market Analysis
- Promotional activity
- Cost Optimization
- Customer interaction
- Sales communication
- People Management
Hobbies and Interests
- Playing Cricket
- Listening Music
- Travelling
Key Responsibility Area
- Sales & Business Development: Target Achievement, B2B/B2C Sales, Key Account Management
- Territory Management: Multi-district handling, Route Planning, Outlet Coverage
- Channel Management: Distributor Handling, Dealer Network, Retail Merchandising
- Marketing: Trade Promotions, Product Launch, Market Analysis, Demand Forecasting
- Soft Skills: Communication, Negotiation, People Management, Customer Relationship
Personal Information
- Total Experience: 7.5 Years
- Date of Birth: 10/02/98
Disclaimer
I hereby affirm that all the statements produced above are true to the best of my knowledge and belief.
Languages
Hindi
Native
Native
English
Advanced (C1)
C1
Timeline
Territory Sales Manager - Lighting Division
Polycab India Ltd.
11.2022 - Current
LAS - Lighting Division
Polycab India Ltd.
01.2021 - 10.2022
Distributor Sales Officer
Bajaj Electricals
10.2018 - 12.2020
Intermediate - Science -
ICSE Board
High School -
CBSE Board
MBA -
Swami Vivekanand Subharti University
B.Com -
Indira Gandhi National Open University - IGNOU