Sourabha Lucas
Mumbai
Summary
Experienced and energetic Marketing professional with over 15 years of experience. Managing marketing projects and tasks from conception to completion.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Assistant General Manager Marketing
Torrent Pharmaceuticals
Mumbai
11.2022 - Current
- Therapy handled: Oral Hormones & Nutrition- 200Cr
- Analyze market data, trends and develop insights for current & future marketing decisions
- Developed & execute guided marketing campaigns to increase brand awareness and customer acquisition
- Collaborate with internal & external stakeholders
- Managing team of 4-5 marketing professionals
- Managed P&L, customer engagement activity, Forecasting create robust pipeline for therapy building
Marketing Head (Associate Director)
Cipla Limited
Mumbai
07.2017 - 11.2022
- Therapy: Oral Hormones & Nutritionals - 100Cr
- Instrumental in planning NI launch.
- Achieve top-line, Market share & bottom line for key brands & therapy.
- Closely work on Gross Contribution, Budgeting, Spend, planning, and forecasting.
- Collaboration with cross-functional teams.
- Conducting monthly sales and marketing review for timely execution of divisional strategies.
Group Product Manager
Wanbury Limited
Mumbai
05.2013 - 07.2017
- Gyn Nutrition portfolio: 25 Cr (Brands Folinine Group, Bonansa, Nitrofur SR)
- Implementing and monitoring brand strategies using brand plan and engagement plan.
- Training field force with newer strategies and gaining brand insights with regular fieldwork and handling conferences, CFT coordination Finance, CRM, Admin, Distribution, and Training.
Product Manager
Meyer Organics
Mumbai
01.2012 - 04.2013
- Gynae & Infertility portfolio: 30 Cr. (Cellage division)
- Brands Ovacare/Ovacare Forte, Premence plus, and Calciflavone
- Implementing and monitoring brand strategies with brand plan, HCP engagement, and incentive circular for sales.
- Training field force and gaining brand insights with regular fieldwork, handling conferences (State level and National level).
Product Executive
Elder Pharmaceuticals Ltd
Mumbai
05.2010 - 01.2012
- In the Multi-specialty division (Team B-CP),
- Brands handled: CARNISURE ORG, Rs 22 Cr, FLAVOSPAS, PHYTOMEGA, and Launched CARNISURE - A.
- Developing and growing brands with designing print inputs, gift inputs.
- Planning various activities/campaigns.
- Involved in launch meets, cycle meets, field work, etc.
- Assisting in analyzing Primary & Secondary data monthly.
Management Trainee
B. Braun Medical India Ltd
Mumbai
01.2009 - 02.2010
- Hospital care division
- Products like IV Cannula, Central Lines, Plasma Volume Expanders, Total Parenteral Nutrition, Anesthesia Drugs
- Managed sales in corporate hospitals like Jaslok, Breach Candy, Bombay Hospital, Bhatia Hospital, and HN Hospital.
- Identifying and managing doctors, nurses, nursing heads, medical directors, purchase, stockists, and medical chemists (occasionally) for product availability.
- Organizing CMEs, conferences, seminars for doctors, and training sessions for nursing staff.
Education
PGDPM - Marketing
SIESCOMS
Mumbai03-2009
MSc - Biotechnology
Mumbai University
Mumbai01.2007
BSc - Biotechnology
Mumbai University
Mumbai01.2005
HSC - Science
Maharashtra Board
Maharashtra01.2002
SSC -
Maharashtra Board
Maharashtra01.2000
Skills
- Communication Skills
- Data analysis
- Time management
- Therapy knowledge
- Team player
- Collaboration
- Team building
- Process driven
- Adaptive
Certification
Certified EMPH course through University of Virginia digitally
Projects
Market Research projects from Panacea (Won Best Project Award), UCB
Languages
English, Hindi, Marathi, Malayalam, German (Certified Basic German)
Timeline
Assistant General Manager Marketing
Torrent Pharmaceuticals
11.2022 - Current
Marketing Head (Associate Director)
Cipla Limited
07.2017 - 11.2022
Group Product Manager
Wanbury Limited
05.2013 - 07.2017
Product Manager
Meyer Organics
01.2012 - 04.2013
Product Executive
Elder Pharmaceuticals Ltd
05.2010 - 01.2012
Management Trainee
B. Braun Medical India Ltd
01.2009 - 02.2010
PGDPM - Marketing
SIESCOMS
MSc - Biotechnology
Mumbai University
BSc - Biotechnology
Mumbai University
HSC - Science
Maharashtra Board
SSC -
Maharashtra Board
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