Sourav Paul
Kolkata
Summary
Dynamic marketing and sales professional with proven success in enhancing brand awareness and boosting sales by 30% at INOX India. Skilled in e-commerce and adept at fostering client relationships, demonstrated during tenure at Merck Serono. Excels in leveraging social media for promotions and providing exceptional sales support, showcasing a blend of hard and soft skills.
Overview
11
11
years of professional experience
Work History
Senior Marketing Executive
INOX India
09.2018 - 10.2021
- Develop, implement, and manage marketing campaigns that promote the products.
- • Enhance brand awareness in the digital space.
- • Drive website traffic and acquire leads. Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
- Worked closely with the store sales consultant to develop and execute effective promotional programs.
- • Tracked and adjusted brand support spending to achieve budgeted levels.
- • Conducted business analysis and presented KPI reviews.
- • Managed seasonal marketing campaigns and production budgets for all apparel that boosted sales by 30%.
- • Implemented consumer research and market trends into actionable insights for sell-in and sell-thru communication strategies.
Assistant Product Manager
Merck Serono
02.2017 - 04.2018
- Collaborated with cross-functional teams to ensure smooth product rollouts and successful launches.
- Assisted in establishing pricing strategies, ensuring competitiveness within the market while maintaining profitability goals.
- Presented detailed reports on product performance metrics to senior management, identifying areas for growth and opportunities for optimization.
- Supported sales teams with training materials and presentations, boosting their knowledge of product offerings and enhancing their ability to sell effectively.
Field Sales Representative
Merck Serono
12.2010 - 01.2013
- Increased sales revenue by developing and maintaining strong relationships with clients in the assigned territory.
- Visited key customers repeatedly to promote retention and relationships.
- Conducted research to monitor market conditions and industry competitors.
- Attended industry trade shows and conferences to establish valuable connections with potential clients and partners.
- Managed a large client portfolio while successfully balancing competing priorities for maximum results.
Education
MBA -
Sikkim Manipal University
Kolkata, India 05.2001 -
Senior Secondary Graduate - Biological Sciences
AISSCE
Kolkata, India 05.2001 -
All India Secondary School Examination - Science Education
AISSE
Kolkata, India 05.2001 -
Skills
Promotions
E-commerce
Social media
Sales support
Timeline
Senior Marketing Executive
INOX India
09.2018 - 10.2021
Assistant Product Manager
Merck Serono
02.2017 - 04.2018
Field Sales Representative
Merck Serono
12.2010 - 01.2013
MBA -
Sikkim Manipal University
05.2001 -
Senior Secondary Graduate - Biological Sciences
AISSCE
05.2001 -
All India Secondary School Examination - Science Education
AISSE
05.2001 -
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