Sourav Satpathy
Gurgaon
Summary
Dynamic leader with a proven track record at Busybees Logistics, driving 300% revenue growth through data analytics and strategic vendor management. Expert in supply chain strategy and operations excellence, I excel in building high-performing teams and implementing technology solutions that enhance productivity and profitability.
Overview
12
12
years of professional experience
Work History
Business Head - Channel Sales
MOVIN Express Pvt. Ltd.
10.2024 - Current
- Launched and scaled a greenfield Channel Sales vertical, designing the end-to-end commercial and operating model to drive rapid market entry and sustainable revenue growth.
- Integrated Franchisee Sales + Operations model, aligning partner onboarding with service quality and commercial performance to enhance partner effectiveness.
- Expanded the national network by launching new territories (IXC, LUH), scaling air cargo operations from 0 to 1 tonne per day within months.
- Analyzed historical business data to identify insights that informed actionable growth and productivity initiatives, driving performance improvements.
- Led redevelopment of the Master Service Partner (MSP) framework, improving partner engagement, compliance, and operational efficiency.
- Successfully executed the Annual GRI project, delivering an additional 10-12% incremental revenue from the existing customer base.
- Developed standardized frameworks for franchisee selection, onboarding, performance reviews, and governance to ensure consistent customer experience and profitability.
Head - FTL Business (Pan India)
Busybees Logistics Pvt. Ltd. (Expressbees)
04.2022 - 09.2024
- Headed the pan-India Full Truck Load (FTL) business, owning strategy, execution, and financial performance.
- Delivered 300% revenue growth through data-driven customer targeting, capacity optimization, and pricing discipline.
- Enhanced business margins by 20% and increased wallet share from existing customers by 20-25% through targeted relationship management.
- Applied Lean methodologies and standardized SOPs across Sales, Supply, and Operations to boost productivity and ensure service consistency.
- Conceptualized and launched a digital FTL bidding and lifecycle management platform, covering customer acquisition, vendor allocation, utilization tracking, and performance dashboards.
- Designed forecasting, review cadences, and input/output metrics to improve demand predictability and execution accuracy.
- Facilitated ~20% reduction in transportation costs and 15% improvement in service levels for customers via route optimization and vendor rationalization.
- Improved operational efficiency, reducing lead times by 20% and increasing order fulfillment rates by 30%.
Senior Manager - Supply (FTL, Pan India)
Delhivery Pvt. Ltd.
12.2020 - 04.2022
- Led the pan-India transporter-led FTL supply network, managing large vendor ecosystems and capacity planning.
- Turned the business from loss-making to +2% net margin within 3 months through pricing discipline, cost controls, and operational improvements.
- Scaled month-on-month business volumes by 3x through vendor enablement and improved utilization.
- Championed adoption of Orion FTL product, driving vendor utilization growth from 10% to 60% nationwide.
- Owned self-fleet P&L, including cost management, utilization, and service KPIs.
- Established structured business reviews and KPI frameworks, creating performance dashboards for teams and partners to enhance operational visibility.
- Conceptualized and executed the company's first national partner meet (physical and virtual), strengthening long-term vendor relationships.
- Authored and implemented vendor policy documents and supply SOPs while designing training programs and R&R frameworks for supply teams to streamline operations.
Hub Productivity Manager / Business Development Manager
OYO Hotels & Homes Pvt. Ltd.
01.2019 - 09.2020
- Managed key accounts for a newly launched financial product, resulting in increased partner adoption and streamlined operations.
- Launched operations in new cities, onboarding over 250 sellable room nights within three months.
- Negotiated commercial agreements and coordinated cross-functional teams to ensure rapid onboarding and service stabilization.
- Led network health and productivity initiatives, decreasing partner attrition by ~30% across assigned territories.
Founder & CEO
Utopia Restaurants LLP
11.2013 - 05.2019
- Founded and scaled multi-brand restaurant and franchise business, expanding from 1 to 17 outlets in two years, significantly increasing market presence.
- Built and scaled six distinct cuisine brands; recognized as Most Successful Franchise Brand (2018-19) by Franchisee India.
- Designed the end-to-end franchise business model, including partner acquisition, commercial structures, and operating playbooks.
- Launched Bangalore's first midnight food delivery restaurant, overseeing in-house fleet of 16 riders to enhance service availability.
- Managed annual budgets, profitability, vendor negotiations, and strategic expansion decisions to drive sustainable growth.
Education
Executive Program in Operations & Supply Chain Management - Operations Management
IIM Indore
Indore07-2024
B.Tech - Electrical Engineering
KIIT University
Odisha04-2010
Skills
- Business development
- Supply Chain Strategy
- Transportation operations
- P&L management
- Channel sales models
- Market entry strategies
- Vendor negotiation and management
- Team leadership
- Operations excellence
- Data analytics and KPI design
- Technology enablement
- Stakeholder management
- Agile methodologist
- Risk management
- Negotiation and conflict resolution
- Employee coaching and mentoring
Additional Information
Open to relocation and international assignments, Experience working with large, multi-location teams and vendor ecosystems, Strong exposure to technology-enabled logistics platforms and data analytics
Achievements Recognition
Awarded 2nd Prize at TRANSIENT'09 (East Zone) for research paper presentation on Nano Robotics in Bio-Medical Engineering (Cognizant Technology Solutions).
Personal Information
- Title: Director / Head - Supply Chain, Logistics & Transportation
- Open for International Positions
Timeline
Business Head - Channel Sales
MOVIN Express Pvt. Ltd.
10.2024 - Current
Head - FTL Business (Pan India)
Busybees Logistics Pvt. Ltd. (Expressbees)
04.2022 - 09.2024
Senior Manager - Supply (FTL, Pan India)
Delhivery Pvt. Ltd.
12.2020 - 04.2022
Hub Productivity Manager / Business Development Manager
OYO Hotels & Homes Pvt. Ltd.
01.2019 - 09.2020
Founder & CEO
Utopia Restaurants LLP
11.2013 - 05.2019
Executive Program in Operations & Supply Chain Management - Operations Management
IIM Indore
B.Tech - Electrical Engineering
KIIT University