Sowmya Vatsan

• Responsible for the management of Production Automation Software and IPB business by developing short term and long-term business plans for product line consistent with the market needs and corporate strategies.

Managing 13 MUSD Business in Control and Viz, ASEM and IPB Business.

• Enhanced customer satisfaction through implementing targeted improvements in product quality and service delivery.
• Implemented data-driven decision-making, enhancing overall business performance and growth.
• Managed financial reporting and forecasting activities, ensuring accurate budgeting .
• Conducted thorough competitor analysis which informed strategic planning efforts aimed at capturing additional market share.
• Evaluated customer needs and feedback to drive product and service improvements.
• Achieve the set AOP goals through collaboration with sales and distribution channels including relationships with field leadership, develop competency tools, sales presentations, and commercial negotiations.
  
  Provide sales leadership support on competitive strategies, pricing, programs and tools to win sales opportunities.
  
  Ensure internal salesforce and distributors, system Integrators maintain the appropriate knowledge and competencies and can identify opportunities and articulate value.Lead the launch of new products to the sales force and channel team.

• Serve as a Rockwell Automation technical representative internally for product development and standards committees
• Demonstrated experience with proof-of-concept programming, system design review, application note development and system start-up support
• Ability to communicate and exchange complex information effectively to customers and colleagues
• Comfort presenting to groups of people on technical topics with little to no notice while maintaining commercial messaging in TechEd, Automation Fair, Global Technical Update
• Worked directly with multiple stakeholders to aid in high visibility pre and post sales opportunities
• Prepare technical documentation, presentations, webinars, videos and tools to improve sales force and domain expert effectiveness and support industry trade shows and to improve sales force effectiveness
• Serve as technical expert to support and lead pre-sale customer engagements
• Evaluate products and provide feedback on features and performance
• Knowledge of software development lifecycle methodologies, such as Agile methodologies like Scrum
• Strong time management skills, adept at balancing multiple tasks of varied importance and making good decisions based on judgement to prioritize tasks
• Project management responsibilities include scheduling and planning across multiple functional areas, coordinating internal and external development and test resources and working with resource managers and other project managers to insure proper staffing, project alignment and integration

• Business development in Infrastructure Business - Water & Solar Projects
• Technical Presentation, Getting product Approval, Tender participation with Major EPC Contractors- MECON, Shriram APC etc
• Govt Organisation-BWSSB, BHEL, HAL in South India
• Prime responsibilities involve Product& Application support, Competitive Analysis and Competency building for Asia Pacific Region
• Communicating Product information to Sales and Sales support team and do product launch activities and marketing activities
• Giving Technical support to Sales team & Channel Partners
• Providing Commercial support for business development Pre/Post Sales Technical Support and Design Solutions for the Customers
• Hands on Experience Omron PLC, HMI, Control Components, Sensors, Motion control and Networking and Distributed I/O
• Sensor Gold certificate received from Omron Asia Pte Ltd, Singapore
• Received appreciation on getting product approval from M/s BHEL, Bangalore

• Prime responsibilities involve Application & Product support in EZ HMI, PLC, MARQUEE and TEXT HMI for Customers in U.S and India
• Hands on experience in plc programming on ez plc, Schneider plc
• Good exposure to touch panel and HMI, Marquees
• Projects: Hydel Power Project at Hemagiri :- Developed ladder logic from from the auxiliaries to the synchronization level
• Conversion of Panelview,Mitsubhishi HMI Programs to EZ HMI

• Understanding customer's needs and Planning, implementation of system training programs for customers at workplace & giving technical support in terms of trouble shooting
• Sales Coordination - Motion Sizing, Product selection Preparing Quotation for Enquiries
• Hands on Experience on Experience in handling motion control products Panasonic make AC Induction Motors & Inverter Drives, Panasonic make AC Servo Motors & Drives (Japan), Mycom Make Stepper Motors & Drives (Singapore), Fatek make PLCs (Taiwan), Galil make Motion Control Cards (US), Elmo make Servo Drives (Israel) & Motor Power make servo motors (Italy) & Tsukasa make DC geared motors (Japan) in India
• Projects Handled: Total Control system using ABB PLC of AC31 40 series with SCADA portal through Modbus Protocol for K2A Intermix Machine manufactured by Alfred Herbert, Bangalore
• My Role: In developing plc program for the hopper control system stage
• Pick and Place mechanism- In developing servo control and integration with plc
• Small scale projects using Panasonic Servo motor and Fatek PLC