SPARDHA KUDALKAR

• Currently associated with Paytm as Alliance & KAM for Food & Beverage Offline business and Movie Ticketing Business
• Effectively converted ~150 prospective clients and sales leads, which could range from take-away joints to 5 Star properties to chains for Food segment
• Contributed to the growth of movie ticketing by 35% market share and 500% growth against the monopoly in a year
• Responsible for driving strategic alliances and partnerships with key stakeholders in the industry

§ Key account management and leveraging of cinema partner relationships

§ Designing and driving movie marketing campaigns with leading Indian and International production houses and studios

§ Cross-promotional marketing campaigns with brands, partner networks

• Key member of P&L ownership; strategized and devised targeting for marketing and offers
• Solely contributed to paid marketing revenue of ~110L in just over a year
• Take the lead in designing and implementing digital, ATL and BTL cross-promotional campaigns
• Work closely with the Social, Design, Technology, Operations and other related Teams to execute programs and manage ongoing operations.
• Driving the strategic direction and evolution of campaigns, collecting and analysing data and defining plans for growth.
• Demonstrated project leadership in cross-functional planning and execution.
• Passion for the customer experience balanced with an understanding of the underlying economics of movie ticketing & food segment
• Responsible for designing and signing of important legal agreements
  Received appreciation for work from partners and internal teams including senior management

• Established prolonged relations with leading BFSI sector – Axis Bank, ICICI Lombard, Future Generali etc
• Drove category sales growth & profitability through customer-focused solutions across range, space management, pricing & promotions
• Spearheaded the establishment of new opportunity areas for the business vertical, viz-aviz venturing into online marketing, mobile marketing and in-store marketing
• Executing consumer promotions and launching marketing campaigns- ATL and BTL
• Led conversions and end-to-end account management of several top and niche BFSIs like Future Generali, ICICI Lombard, Aditya Birla Group, Axis Bank and many others
• Led critical decisions across operations, brand partnerships, marketing, design and web content
• Designed and executed innovative marketing solutions for top BFSIs like Axis Bank, Future Generali and others pan India
• Coordinated with the internal teams to ensure deliverables are met within the specified timelines

• Overlooked a portfolio of nearly 20 client accounts and act as the primary liaison between the consumer and the corporation
• Actively pursue new business through cold calling, researching leads, and visiting trade shows
• Strengthen and maintain current business through constant communication, dependable product delivery, and trustworthy relations
• Contributed ideas for marketing and advertisement of new products and assist in the development of engaging sales pitches
• Identified and evaluated new business opportunities that supported existing lifecycles, including partnerships and joint ventures

• Provided regular two-way communication between Clients and Ogilvy team. Relayed on client feedback to team in order to improve our processes
• Provided regular and efficient updates on assigned accounts to creative, planning & content management team
• Responsible for managing and building strong relationships with these assigned accounts. Will typically manage roughly 12 assigned accounts
• Proven track record of meeting or completing the ATL & BTL operations within a week of the assigned task
• Developed and expanded existing and new national accounts in the assigned industry segment
• Proven track record in closing complex issues
• Built a strong relationships at multiple levels of marketing team, including regions and key facilities (where relevant)
• Led project teams to understand client needs and deliver an exceptional engagement experience
• Led to business development through identification/development of recommended solutions
• Have also designed and conducted weekly Learning and Development sessions
• Received appreciation for problem solving and analytical and writing skills as well as client interactions and communication