SREENATH LAKSHMINARASIMMAN
Coimbatore
Summary
Results-oriented Management Professional experienced in business development and relationship building. Demonstrated ownership and initiative while managing direct marketing, branch operations, and product positioning. Committed to exceeding company expectations through effective team development and productive collaborations.
Overview
4
4
Languages
16
16
years of professional experience
Work History
Manager International Business
Royal Enfield
11.2023 - Current
- Developed business in the MEA region, focusing on expansion and pricing strategies.
- Contributed to growth of MEA region by 51% in Fy’25 & 28% in Fy’26.
- Identify and appoint strong channel partners in identified markets.
- Developed and sustained growth trajectory in existing network, enhancing market presence.
- Accountable for partners/distributors' order to delivery process.
- Coordinated implementation of RE activities across all markets with central team, ensuring brand consistency.
- Planned and executed marketing budgets aligning with business objectives, maximizing resource allocation.
- Supported South Africa and Kenya markets in their initial growth phases.
Senior Manager – IB
Silverline Ventura
06.2022 - 10.2023
- Researched potential markets for expansion.
- Analyzed market scope to uncover and pursue new business opportunities.
- Ensured growth of existing dealers and strategically appointed new dealers to enhance market presence.
Business Development Manager
Samir Engineering, Ghana
12.2020 - 04.2022
- Identified low performing markets and implemented strategies to improve business performance in those locations.
- Identifying & appointing prospective dealers at strategic locations to drive business growth.
- Monitored growth of existing dealers and appointed new dealers at strategic locations to enhance brand viability.
- Maintained relationships with existing corporate clients while enrolling new corporates in the system.
- Maintained basic discipline in the branch through effective management of business volumes, network development, team management, and warehouse management.
- Facilitated growth of existing dealers and appointed new dealers in strategic locations to enhance the overall viability of the brand.
- Ensured the basic discipline of branch is maintained by excelling in Business volumes, Network development, Team Management and Warehouse Management.
- Training the channel partners manpower on the best sales practices and inculcating the product knowledge.
- Training corporate customers on the best practices to be followed to extract maximum benefit from the product purchased from us.
Area Manager - Sales
Royal Enfield
Chennai
06.2016 - 12.2018
- Developed existing network, driving growth in primary and secondary sales.
- Formulated strategies with channel partners to increase market share.
- Maintained company identity across all touch points to enhance growth.
- Appointed dealers at strategic locations and doubled the network strength in my territory thereby contributing to a 40% increase in business volumes.
- Represented the sales team in the development of a new ERP platform for channel sales monitoring.
Area Sales Manager
Yamaha Motor India Sales Limited
Bangalore
09.2014 - 04.2016
- Developed existing network, driving growth in primary and secondary sales.
- Formulated strategies with channel partners, boosting market share.
- Maintained company identity across touchpoints to support growth.
- 100% VI implementations across my dealerships.
- Achieved 100% VI implementations to enhance operational efficiency at dealerships. across my dealerships.
Promotion - Sales / Technical Engineer
MRF Limited
Namakkal
12.2013 - 08.2014
- Developed and sustained network through effective supply chain management.
- Appointed financially strong channel partners in untapped markets to expand reach.
- Revenue grew by 12% when compared to the same period in 2013.
- Inspected tyres for defects to ensure safety and performance. and replacing if defective.
- Provided direction and training to team, enhancing performance and achieving targets.
- Providing direction, motivating & training the team to ensure optimum performance.
- Training the sales representatives in order to provide in-depth knowledge of various products and strategies.
- Appointed 2 new dealers at strategic locations who contributed to an increase in business volumes.
Territory Sales In-charge
MRF Limited
Dindigul
09.2011 - 11.2013
- Developed and sustained network by managing supply chain to enhance distribution efficiency.
- Identified and appointed financially robust channel partners in untapped markets to enhance distribution.
- Met fleet owners to drive improvement in business volumes.
- Revenue grew by 15% compared to the same period in 2012.
- Appointed 9 new dealers at strategic locations who contributed to an increase in business volumes.
Sales Executive
Sreevatsa Trading Company (Firm)
Coimbatore
10.2010 - 08.2011
- Developed and sustained network by engaging commercial vehicle customers, increasing dealer attachment.
- Engaged with customers to understand their needs and preferences. in all segments to ensure market share is sustained.
- Promoted the brand through direct marketing.
- Coordinated with manufacturers and managed growth activities within home office to achieve sales objectives.
- Sreevatsa Trading Company (Firm) is one of the leading traders of industrial pipes and valves in and around Coimbatore.
Education
MBA - Marketing and HR
Tamilnadu College of Engineering
CoimbatoreBachelor’s - Computer Science
CSI. Bishop Appasamy College of Arts and Science
CoimbatoreSchooling -
Carmel Garden Matriculation Higher Secondary School
CoimbatoreSkills
- International market strategy
- International logistics
- Global operations
- Market analysis
- Business development
- Channel management
- Network development
- Team management
Linguistic Ability
English, Hindi, English, Hindi, Tamil, Kannada, Malayalam
Accomplishments
- Best Participant, Training program organized by MRF on ‘Elements of Supervision’ and ‘Professional Presentation Skills’, 11/01/13
- Best Participant, Training program organized by MRF on ‘Professional Selling Skills’ and ‘Customer Retention Skills’, 09/01/12
- Best outgoing NCC Cadet, 2007-2008, CSI. Bishop Appasamy College of Arts and Science
Profile Summary - Summary
English, Hindi, English, Hindi, Tamil, Kannada, Malayalam
Personal Information
English, Hindi, English, Hindi, Tamil, Kannada, Malayalam
Languages
English
First Language
Tamil
Proficient
C2
Malayalam
Intermediate
B1
Hind
Intermediate
B1
Timeline
Manager International Business
Royal Enfield
11.2023 - Current
Senior Manager – IB
Silverline Ventura
06.2022 - 10.2023
Business Development Manager
Samir Engineering, Ghana
12.2020 - 04.2022
Area Manager - Sales
Royal Enfield
06.2016 - 12.2018
Area Sales Manager
Yamaha Motor India Sales Limited
09.2014 - 04.2016
Promotion - Sales / Technical Engineer
MRF Limited
12.2013 - 08.2014
Territory Sales In-charge
MRF Limited
09.2011 - 11.2013
Sales Executive
Sreevatsa Trading Company (Firm)
10.2010 - 08.2011
MBA - Marketing and HR
Tamilnadu College of Engineering
Bachelor’s - Computer Science
CSI. Bishop Appasamy College of Arts and Science
Schooling -
Carmel Garden Matriculation Higher Secondary School