Srikrishna Venkatraman
Marketing Manager
Bengaluru
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
18
18
years of professional experience
26
26
years of post-secondary education
Work History
Country Marketing Lead - Infrastructure Solutions
Dell Technologies India
Bengaluru
11.2020 - Current
- Lead marketing initiatives and thought leadership messaging for Infrastructure Solutions Group on technologies like AI, Edge, Multi-cloud, Cyber Security
- Drive strategic initiatives through stronger engagement with analysts, consultants and industry bodies to drive higher mind share and new business opportunities
- Lead regional and global programs
- Devise differentiated campaigns for different business segments, Account based marketing programs, deliver marketing KPIs on leads, pipeline and revenue and drive awareness and mind share through CxO programs.
- Manage and deploy marketing budget. Work with various partners to source vendor funding and further expand budget
- Work with strategic OEM partner to devise joint GTM strategies.
Partner Marketing Manager
Dell Technologies India
Bengaluru
08.2017 - 11.2020
- To design, plan – execute high-impact, results driven marketing programs for, and with national value added distributors externally and global and regional marketing teams internally
- Program objectives range from acquiring new partners, to growing depth and breadth of business with existing partners and customers, nurturing opportunities, growing mind-share
- Plan and execute the yearly marquee event of Dell India channel ecosystem-Dell Technologies India Partner Summit
Co-founder
My Small Guest
Bangalore
09.2015 - 03.2017
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Established foundational processes for business operations.
Product Marketing Manager - Servers
Dell Technologies
Bangalore
07.2010 - 09.2015
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Communicated value and position to sales team and developed tools to support selling process.
- Drove marketing initiatives to increase product visibility and market performance.
- Designed and managed development of new channel product that effectively positioned company as market share leader.
Product Incharge
Redington India Limited
Chennai
09.2005 - 07.2010
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Developed and cultivated lucrative relationships with both new and existing ISV alliance through effective communication and exemplary interpersonal skills.
- Achieved goals for sale of HPE products and services and exceeded performance metrics for customer service.
- Mentored and guided employees to foster proper completion of assigned duties.
Education
MBA - Marketing
International Institute of Information Technology
Pune 06.2003 - 05.2005
Bachelor of Technology - Information Technology
University of Madras
Chennai 06.1999 - 04.2023
Skills
Campaign management
Go-to-Market Plans
Marketing strategy
Public and Media Relations
Budgeting and Allocation
Market Positioning
Additional Information
- Economic Times Most Promising Tech Marketer - 2020, 2022, 2023
- WoW Awards Asia Pacific - 2019, 2020
- ACE Gold Award - 2023
Timeline
Country Marketing Lead - Infrastructure Solutions
Dell Technologies India
11.2020 - Current
Partner Marketing Manager
Dell Technologies India
08.2017 - 11.2020
Co-founder
My Small Guest
09.2015 - 03.2017
Product Marketing Manager - Servers
Dell Technologies
07.2010 - 09.2015
Product Incharge
Redington India Limited
09.2005 - 07.2010
MBA - Marketing
International Institute of Information Technology
06.2003 - 05.2005
Bachelor of Technology - Information Technology
University of Madras
06.1999 - 04.2023