K. Srinivas Rao
Hyderabad
Summary
Dynamic sales professional with extensive experience at Sanofi India Limited, excelling in territory management and customer relationship management. Proven track record of achieving consistent sales targets and driving product promotion. Skilled in market analysis and negotiation strategies, delivering significant business growth and fostering strong client partnerships.
Overview
29
29
years of professional experience
Work History
CHANNEL SALES EXECUTIVE
SANOFI INDIA LIMITED
Hyderabad
10.2012 - 01.2026
- Joined AS CHANNEL SALES EXECUTIVE, PROMOTED AS a TERRITORY MANAGER.
- Handling 64 lacs business for month (7.68 crore business per anum)
- Consistently met primary and secondary sales targets monthly.
- Managed modern trade outlets (Keimed, Mediplus), enhancing product visibility and sales.
- Handling 44 Pharma AND FM OTC stockists.
- Analyzed product contributions across segments to identify growth opportunities.
- Monitored sales performance within the designated territory.
- Intensively promoting sales of the company products on target oriented and accountability basis.
- Implemented planned sales promotion programs, driving targeted engagement and customer acquisition.
- Facilitated effective merchandising and motivated team members.
AREA BUSINESS MANAGER
DINSHAWS DAIRY FOODS LTD
Vijayawada
04.2011 - 10.2012
- Managed business worth 4 crores, driving revenue growth.
- Managed sales activities across Krishna, Guntur, and Khammam districts.
- Oversaw merchandising standards and motivated sales personnel to achieve targets.
- Promoted company products through targeted initiatives and accountability measures.
- Analyzed product performance segmented by market categories.
- Oversaw activities at all modern trade outlets.
- Oversaw two cold storage facilities for efficient handling.
- Communicated sales updates to Regional Sales Manager.
AREA MANAGER
NOEL PHARMA (OTC)
Hyderabad
05.2009 - 03.2011
- Managed 7 sales officers and 45 distributors to drive sales performance.
- Supervised assigned sales territory to ensure compliance with company standards.
- Effectively implementing all planned sales promotion programmes.
- Ensuring high level merchandising and motivating sales personnel.
- Intensively promoting sales of the company products on target-oriented and accountability basis.
- Oversaw all modern trade outlets to maintain standards.
- Conducted segment-wise product contribution analysis to identify growth opportunities.
- Communicated sales updates to zone business manager.
Sales Officer
M/S.BOOTS PIRAMALHEALTH CARE PVT LTD
Tirupathi
08.2002 - 05.2009
- Managed modern trade accounts, including standalone supermarkets, to optimize sales performance.
- Facilitated negotiations with key stakeholders in modern trade accounts.
- Planned and executed promotional activities to drive brand visibility.
- Appointed Consumer stockist in Ananthpur, Cudappah and Tirupathi.
- Delivered exceptional customer service to improve customer satisfaction.
Sales Officer
M/S.Shogun Diapers Ltd.
Vijayawada
06.1998 - 07.2002
- Coordinated promotional activities for campaigns, driving brand awareness and customer engagement.
- Managed modern trade accounts, including standalone supermarkets, ensuring optimal product placement and visibility.
- Conducted negotiations with key stakeholders in modern trade accounts.
- Delivered exceptional service to enhance customer satisfaction, fostering long-term client relationships.
- Appointed Consumer stockist in Ananthpur, Cudappah and Tirupathi.
Sales Trainee
M/s.Johnson & Johnson Ltd (CPD division)
Nizamabad
12.1996 - 05.1998
- Executed secondary sales, led promotional activities, and coordinated merchandising efforts to drive product awareness.
- Managed customer outreach across Nizamabad, Adilabad, and Kareemnagar districts to increase brand visibility.
- Transitioned from patient service role to enhance sales skills through direct customer interactions.
Education
MBA -
O.U.
Bachelor of Arts -
O.U.
Skills
- Customer relationship management
- Territory management
- Sales forecasting
- Market analysis
- Product promotion
- Negotiation strategies
Accomplishments
- Awarded the highest sales achievement in Reach Toothbrush in the South in 1997 during my tenure at Johnson & Johnson.
- Launched Stayfree Secure.
- Achieved third place in India for the Sweetex brand, awarded by the CEO in 2003.
- Held the runner-up position for overall sales achievement in India in 2005.
- Ranked first in India for Strepsils.
- Achieved second runner-up in Clearsil soap in India.
- Achieved second runner-up in Lacto Calamine in India.
- Achieved 110% of primary and 109% of secondary targets.
- Received the Zonal Sales (South) Achievement Award for the years 2006-2007 in Saridon.
- Achieved the highest TLSD in the South zone for the year 2007.
- Received an ABROD trip and the Star Performance Award from my chairman's hands in Bangkok in 2008.
- Attended training in 'Selling by Design' from Sales Excel in December at Nicholas Piramal.
- Received the Super Achiever Award and went on a trip to Sri Lanka in 2023-2024.
Languages
- English
- Telugu
- Hindi
Personal Information
- Date of Birth: 10/26/75
- Marital Status: Married
Computer Education
- Ms-Dos
- Windows 95/98
- Ms-Office
Languages
English
Beginner
A1
Hindi
Beginner
A1
Telugu
Beginner
A1
Affiliations
Combi Flame MS Cream is featured in shop promotions at medical shops, APOLO MEDICAL OUTLETS, and Medi Plus in Hyderabad. We are conducting the Perfect Store program in Hyderabad.
Timeline
CHANNEL SALES EXECUTIVE
SANOFI INDIA LIMITED
10.2012 - 01.2026
AREA BUSINESS MANAGER
DINSHAWS DAIRY FOODS LTD
04.2011 - 10.2012
AREA MANAGER
NOEL PHARMA (OTC)
05.2009 - 03.2011
Sales Officer
M/S.BOOTS PIRAMALHEALTH CARE PVT LTD
08.2002 - 05.2009
Sales Officer
M/S.Shogun Diapers Ltd.
06.1998 - 07.2002
Sales Trainee
M/s.Johnson & Johnson Ltd (CPD division)
12.1996 - 05.1998
MBA -
O.U.
Bachelor of Arts -
O.U.