Subhash Raj
Coimbatore
Summary
A "Performance Driven Professional" having over 20 years' career in Retail Store Operations, Sales & Marketing, Business Development, Profit Centre Operations, Channel & Distribution Management, Team Management and overall Operations Management.
Overview
23
23
years of professional experience
Work History
Senior Area Sales Manager
J G HOISERY PVT LTD
Tamil Nadu
09.2023 - Current
- Implementation of Pilot Distribution Management System within Tamil Nadu
- Presenting handling 8 distributors in Tamil Nadu
- Analyzed sales statistics to formulate policy and drive KPI benchmarks.
- Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
- Cultivated relationships with vendors and suppliers of products related to our own offering.
- Developed and implemented strategic sales plans to accommodate corporate goals.
- Created detailed reports on regional sales activity and presented findings to senior management team.
- Resolved customer complaints regarding sales and service.
- Monitored customer feedback to identify areas for improvement in products or services offered by the company.
- Directed and coordinated products, services and sales activities.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Conducted onboarding process for newly assigned accounts, communicating customer needs and expectations to sales team.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Developed and implemented sales strategies to maximize revenue growth in assigned areas.
- Developed and significantly grew assigned territory [Number]% within first year.
- Negotiated contracts with customers for maximum profitability while maintaining high levels of customer satisfaction.
- Oversaw regional and local sales managers and staff.
- Established relationships with key clients and maintained regular contact with them to ensure satisfaction.
- Maintained accurate records of all sales activities, including client contacts, orders placed and received, changes in price structure.
- Ensured compliance with all applicable laws and regulations related to sales processes.
- Collaborated with cross-functional team to define features and build powerful and easy-to-use products and customer-facing workflow tools.
- Planned and completed group projects, working smoothly with others.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Completed day-to-day duties accurately and efficiently.
- Achieved cost-savings by developing functional solutions to problems.
- Recognized by management for providing exceptional customer service.
- Worked with cross-functional teams to achieve goals.
Territory Manager
PEPE JEANS PJIF
05.2022 - 09.2023
- Implementation of Pilot Distribution Management System in (Kerala & ROTN)
- Setup Retail operations for PJIF in Kerala and ROTN
- Responsible for increasing sales and monitoring the distribution network
- Focus on New accountable counters, and chain outlets.
Area Retail Manager South - LEE MBO and Wrangler
VF BRANDS INDIA PRIVATE LIMITED
Kerala
07.2017 - 04.2020
- Responsible for the sales process from initial solicitation through contract completion - Includes identifying and sourcing RETAIL STORE OPERATIONS | SALES | BUSINESS DEVELOPMENT
Area Sales Executive - Brand Factory (Lee Brand)
VF BRANDS INDIA PRIVATE LIMITED
Kerala
05.2014 - 07.2017
- Responsible for the sales process from initial solicitation through contract completion - Includes identifying and sourcing RETAIL STORE OPERATIONS | SALES | BUSINESS DEVELOPMENT
Area Sales Executive & Team Leader South Key Account Key for Lee Brand
VF BRANDS INDIA PRIVATE LIMITED
02.2011 - 05.2013
- Responsible for the sales process from initial solicitation through contract completion - Includes identifying and sourcing RETAIL STORE OPERATIONS | SALES | BUSINESS DEVELOPMENT
Store Manger
VF BRANDS INDIA PRIVATE LIMITED
01.2004 - 01.2011
- Responsible for the sales process from initial solicitation through contract completion - Includes identifying and sourcing RETAIL STORE OPERATIONS | SALES | BUSINESS DEVELOPMENT
Fashion Assistant
VF BRANDS INDIA PRIVATE LIMITED
01.2001 - 01.2004
- Responsible for the sales process from initial solicitation through contract completion - Includes identifying and sourcing RETAIL STORE OPERATIONS | SALES | BUSINESS DEVELOPMENT
Operational Manager - Kerala
YESES RETAIL VENTURES PVT LTD
- Responsible for Marketing & Brand Management of Yeses Venture's Brands
- Assisted sales team in understanding process bottlenecks and inconsistencies
- Directed Key Account Management for Regional Dealers/ Stores across Kerala from business delivery, negotiation, closure & maintenance of commercial terms and market share gain
- Build marketing platforms, marketing materials (including advertisements, collaterals &brochures)
Skills
- Retail Operations Management
- Brand Management
- Strategic Business Planning
- Distribution Management
- Customer Service
- Human Resource Management
- Promotions
- Leadership & Team Building
- Inventory/Stock Control
- Stock rotation
- Procurement
- Reports
Additional Information
- Responsible for the sales process from initial solicitation through contract completion - Includes identifying and sourcing RETAIL STORE OPERATIONS | SALES | BUSINESS DEVELOPMENT
- Prescribed solutions that provide immediate ROI while instituting a longer transformational strategy for maximum business value, service optimization, and system flexibility; ensured client success and established trusted advisor status with Business and Executive stakeholders
- Executed various sales strategies and programs in the geographical area allotted in collaboration with channel partners to achieve sales target such as gross adds revenue and numerical distribution indices.
- Driven revenue increase, market share and penetration of all brands by managing Channel Partners (Distributors and Franchisees).
- Contributed to quarterly and annual franchise growth reviews with a specific focus on sales and growth performance, including the tracking of local Marketing spend
- Shouldered the responsibility of administering the sales and inventory of the key account stores such as Shopper Stop, Life style, Central, West side and Brand Factory
- Formulated Sales strategies specific to Area - sales growth, adopting/implementing systems & best practices, distribution, cost reduction, capability building of sales team integrated with marketing strategies
- Planned, organized and accomplished all store retail success, dealing with suppliers, trader and customers, Enhanced brand awareness and achieve sales targets, accountable for improving gross margins, brand promotions and adhering to visual standards as per requirements, selling targets, pricing activities, sales forecasting and monitoring of inventory levels
- Implemented store layout, visual merchandising, stock & fixture positioning according to brand guidelines. Managed stock replenishment, product launches & promotions
- Coordinated and oversee the day to day operations of the stores including Employee management, Store promotion, Stock management, customer relations, employee relations, and training of employees
- Kept an account of active stores and ensuring retail outlet health in terms of timely commissions, merchandise, services and relationship. Responsible for branding and merchandising of stores
Qualification
B. Com-Bangalore University
Personal Information
- Date of Birth: 12/16/80
- Marital Status: Married
Timeline
Senior Area Sales Manager
J G HOISERY PVT LTD
09.2023 - Current
Territory Manager
PEPE JEANS PJIF
05.2022 - 09.2023
Area Retail Manager South - LEE MBO and Wrangler
VF BRANDS INDIA PRIVATE LIMITED
07.2017 - 04.2020
Area Sales Executive - Brand Factory (Lee Brand)
VF BRANDS INDIA PRIVATE LIMITED
05.2014 - 07.2017
Area Sales Executive & Team Leader South Key Account Key for Lee Brand
VF BRANDS INDIA PRIVATE LIMITED
02.2011 - 05.2013
Store Manger
VF BRANDS INDIA PRIVATE LIMITED
01.2004 - 01.2011
Fashion Assistant
VF BRANDS INDIA PRIVATE LIMITED
01.2001 - 01.2004
Operational Manager - Kerala
YESES RETAIL VENTURES PVT LTD
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