Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Subhasree Basu

Subhasree Basu

Kolkata

Summary

Dynamic professional with over 9.5 years of experience in the pharmaceutical industry, specializing in sales and marketing initiatives. Proven track record in successfully executing multiple assignments while demonstrating strong leadership as both an Executive and Area Manager. Skilled in driving revenue growth and building strategic relationships, contributing to overall business success. Committed to leveraging industry expertise to deliver impactful results and foster innovation within the organization.

Overview

10
10
years of professional experience

Work History

Area Business Manager

Cipla Ltd.
04.2023 - Current
  • Team Management with Therapy Manager of South Kolkata as well as South 24 Parganas.
  • Ensuring that the TMs are following all strategy. Not only this, they are selecting and doing right in-clinic communication with right customer for the right brand.
  • Planning for review meeting on a weekly basis based on two parameters i.e Basic and Business, and providing feedbacks based on these parameters so that the Therapy Managers can achieve Monthly and Quarterly Target and Incentives.
  • Business Analysis
  • Motivating the team with appreciations.

Therapy Manager

Cipla Ltd.
02.2021 - 03.2023
  • Identify institutional KOL/KBL MSL through effective customer profiling.
  • Responsible for engagement and development of KOL/KBL customers.
  • Responsible for generating business from KOL & KBL customer.

Medical Executive

Reckitt Benckiser India Ltd
08.2018 - 02.2021
  • Generated FMCG Sales growth & built, visited, maintained relationship with KOL, new KOL, Hospitals. distributors, hospital purchase manager, paramedic staffs.
  • Extensively conducted various merchandising campaigns for business.
  • Planned, Analyzed and acted on hospitals business nature in terms of birthrate of newborn, competitors’ sales analysis & converted new business opportunity and increased sales on monthly basis.

Territory Business Manager

Abbott HealthCare Pvt Ltd.
08.2016 - 08.2018
  • Consistently Achieved assigned territory/ geography wise sales target.
  • Met all the basic norms as per organizational priority.
  • Increased market share by multiplying Prescriber and Prescription.
  • Build relationship with the Stake holders (Doctors, Chemists, Stockiest etc)
  • Facilitating Strategy building.

Medical Representative

Kontest Chemical Ltd
11.2015 - 08.2016
  • Meeting Doctors to promote the company's range of products in the territory
  • Generate prescriptions from doctors by providing scientific information about the products and explaining the benefits gained by using them
  • Meeting retail chemists to make sure that the company's products are easily available for patients
  • Meeting authorized Distributors/Stockiest to ensure that the products are always available in the territory
  • Develop strategies to build the customer base and improve sales numbers.

Education

B.Sc - Bio science

Calcutta University
01.2015

Diploma - Software Engineering

NIIT
01.2012

Higher secondary - Science

WBBHSE
01.2010

Secondary - General

WBBSE
01.2008

Skills

  • 1 Effective Planning
  • 2 Communication Skill
  • 3 Negotiation
  • 4 Excellent Scientific Knowledge
  • 5 Achievement Orientation

Accomplishments

  • Cipla Ltd
  • Achieved months’ Budget.
  • Acquiring high prescribers’ conversion avg 4-5 /month
  • Conducting individual scientific programs monthly
  • Converted 5 corporate A/c.
  • Reckitt Benckiser India Ltd:
  • Achieved Individual Budget for 26 months consecutively.
  • Generated own sales volume growth of Rs 3.50 lac form Rs 0.50 lac.
  • Organized Hospital Para Medic activity & build wide prescribers base of 20.
  • Acquired new business of 36 cans from base of 5 cans.
  • Acquired new Dr & key A/c conversions.
  • Abbott Healthcare Pvt Ltd :
  • Achieved Individual Budget for 18 months consecutively.
  • Generated Sales Growth12%
  • Attended PRIMA orientation program for Career up skilling.

Timeline

Area Business Manager

Cipla Ltd.
04.2023 - Current

Therapy Manager

Cipla Ltd.
02.2021 - 03.2023

Medical Executive

Reckitt Benckiser India Ltd
08.2018 - 02.2021

Territory Business Manager

Abbott HealthCare Pvt Ltd.
08.2016 - 08.2018

Medical Representative

Kontest Chemical Ltd
11.2015 - 08.2016

Diploma - Software Engineering

NIIT

Higher secondary - Science

WBBHSE

Secondary - General

WBBSE

B.Sc - Bio science

Calcutta University

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Subhasree Basu