Sudhakar Reddy Alla

Go-to-Market Strategy and planning for Prudential India Health

• Responsible for the GTM of Prudential India health market entry in Q1 25, aligning Marketing, Product, and Distribution teams
• Leading overall market insights charter informing our market sizing, financial planning, customer planning, and overall GTM

Accelerated the development of the business case with the JV partner, securing a $400M+ combined investment for India market entry

• Developed and presented the investment pitch deck, showcasing the India health story for Prudential board and investors
• Led the preparation of comprehensive financial projections and market analysis, and further refinements addressing feedback from investment partners and functional experts
• Crafted a comprehensive channel strategy focusing on Agency and Banca, encompassing distribution, key drivers, and revenue planning for $1B+ premiums by Y10. Leveraged insights from former CDOs and external consultants

Secured funding for the launch of health-tech entity (Pulse) for an investment of $50M.

• Developed the end-to-end business case and secured funding approval from the Prudential board on a gated funding mechanism.
• Crafted the overall GTM and customer strategy in areas of sizing, customer personas, value proposition design, etc.

Head of Product design and GTM for launch of Pulse in India Market (0-1 initiative) (Interim Role)

• Launched the 0->1 Nutrition digital wellness mini app (WeChat mini) for Pulse (10M+ downloads); 20% increase in health plan adoption.
• Led partnership with a food database startup for co-developing the wellness app journey; ($250K) worth projected revenue on a sharing basis
• Co-developed the customer journeys, and managed API design with the partner by tailoring to user journeys and Pulse performance needs
• Developed the overall health product strategy & roadmap targeting 1.5 M users; Received approval from the leadership team for ~0.5M spend
• Led user research with 2 research agencies(1000 Quant, 50 Qual) ; Published consumer insights which informs now into central health strategy
• Led a cross-functional team of engineers, 4+ designers; Onboarded design agency for fast-tracking build; Handled interviews for PM roles

Market entry for a health-tech super app (Pulse) and a health focused insurance company (SAHI)

• Led business case planning, joint venture discussions with Mahindra Group executive leadership team as part of JV investment ($$ m) which recieved board approval.

Bangladesh Market entry planning for Prudential ($$ m)

• Engagement with the founder of Shohoz, focusing on offerings and overall investment required, as part of Prudential Market entry.

Revenue strategy planning for Pulse by Prudential.

• Communicating overall Pulse strategy to Prudential plc board. (FY21)
• Present overall Pulse platform vision & strategy to the Prudential plc board highlighting key initiatives and overall market expansion.
• Handled and led partnership discussions across content (Tic-Trac), messaging (Jio Haptik), Nutrition (Fitterfly, Phable), and Female health (Mylo).
• Led the nudges and notifications initiative on a persona-based approach with Twilio; 12% increase in open rates.
• Financial and investment planning for health and insurance revenue generated through Pulse super app, leveraging insights from Google Play Console data and market benchmarking tools like Sensor Tower.
  

Designed an IT operating model for Murugappa group ($5b+) as part of their Group wide Digital transformation initiative

• Identified key process gaps by working with 3 business vertical IT heads; Revamped their IT control tower dashboard handling ~12m spend
• Recommended product management best practices for prioritizing initiatives; Delivered process blueprints for managing initiatives in group

Recommended an IT operations improvement strategy for Wipro group, reporting to the COO team.

• Conducted belief audits and workshops with 6 business heads identifying core issues; Benchmarked processes with top 5 industry leaders
• Recommended a multi-tier demand management process targeting a 20bps margin improvement; Proposed target process and org. structure

Developed a proposal strategy for Govt. e-Market Place (23K Cr), an initiative by Ministry of commerce, which won the RFP bid

• Developed the approach & methodology for GMV acceleration, monetization strategies and platform improvements as part of proposal

Published an investment thesis strategy on public digital platforms for Omidyar networks, an e-bay investment arm

• Proposed a API stack exchange for digital agriculture ecosystem similar to UPI; Presented findings to top level bureaucrats in Rajasthan

• Responsible for development of active vehicle safety software development. Awarded 1 of 3 as best 1st year among 50+ incoming batch.
• Led vehicle dynamics control module software development module as part of autonomous driving project between Lyft and GM.
• Represented the India team in real-time race track testing at Heihe, China.