Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Websites, Portfolios and Profiles
Timeline
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Sudhanshu Kaushal

Sudhanshu Kaushal

Gurugram

Summary

A results-driven digital marketer with 2+ years of experience in planning, executing, and optimizing high-performing digital marketing campaigns. Proficient in SEM, social media marketing, email marketing, and content creation, with strong analytical skills to drive data-led optimizations and maximize ROI.

Overview

2
2
years of professional experience

Work History

Digital Marketing Specialist

Source Medium
03.2024 - Current
  • Managed and optimised Meta (Facebook and Instagram) ad campaigns to increase reach, reduce CPA, and drive higher conversions.
  • Developed, tested, and refined ad creatives, audience segments, and budget allocations using Meta Ads Manager.
  • Closely monitored key performance metrics such as CTR, CPC, and ROAS, implementing data-driven optimisations to improve campaign efficiency.
  • Conducted A/B testing on ad copies and creatives to enhance overall performance and results.

Intern in Digital Marketing

ARM Worldwide
11.2023 - 01.2024
  • Keyword Research
  • Audience Segmentation
  • Campaign Execution

Education

Bachelor of Business Administration - Business Marketing

Himachal Pradesh University
03.2023

Skills

  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • Search Engine Marketing (SEM)
  • Pay-Per-Click (PPC) Advertising
  • Google Ads Campaign Management
  • Display & Remarketing Campaigns
  • Retargeting & Lookalike Audience Campaigns
  • Conversion Rate Optimisation (CRO)
  • A/B Testing & Ad Creative Testing
  • Cost Per Acquisition (CPA) Optimisation
  • Funnel Strategy & Performance Marketing
  • Campaign Optimisation & Scaling
  • Keyword Research
  • Performance Analysis & Reporting
  • Google Analytics
  • Meta Ads Manager
  • Conversion Tracking & Pixel Setup
  • ROI & ROAS Analysis

Hobbies and Interests

  • Trekking
  • Online Gaming

Websites, Portfolios and Profiles

linkedin.com/in/sudhanshukaushal1

Timeline

Digital Marketing Specialist

Source Medium
03.2024 - Current

Intern in Digital Marketing

ARM Worldwide
11.2023 - 01.2024

Bachelor of Business Administration - Business Marketing

Himachal Pradesh University
Sudhanshu Kaushal