Sudip Kumar

Description - It is a web analytics project of a leading Indian airline, handling web and app data, to analyze customer behavior, booking fallouts, website performance.

Responsibilities –

• End to end analytics soulution design for new project
• Creating Technical Specification Document (TSD) for new features planned to go live on website and app.
• End to end testing of Adobe Analytics implementation, data layer in website and app.
• Creating dashboards on major performance of all campaigns.
• To keep track of business generated through affiliates and metasearch partners.
• Creating monthly and weekly dashboards and reports for multiple stakeholders
• Creating performance reports upon analyzing the new features on website and the app.
• Generating reports as per business requirements to support numerous stakeholders in decision making.

• Company Overview: TransOrg is an award-winning specialist data science company which leverages machine learning and artificial intelligence as a medium to drive business growth.
• It is a web analytics project of a leading Indian airline, handling web and app data, to analyze customer behavior, booking fallouts, website performance.
• Creating dashboards on major performance of all campaigns.
• To keep track of business generated through affiliates and metasearch partners.
• Creating monthly and weekly dashboards and reports for multiple stakeholders.
• Creating performance reports upon analyzing the new features on website and the app.
• Generating reports as per business requirements to support numerous stakeholders in decision making.
• End to end testing of Adobe Analytics implementation, data layer in website and app.
• Creating Technical Specification Document (TSD) for new features planned to go live on website and app.
• Managing company's resources on client side and conducting weekly meetings to ensure smooth functioning off all the resources.

• Company Overview: eClerx a Process Management Firm specializing in innovative business processes, change management, analytics, and data-driven insights.
• It is a project based on A/B testing in which different version of same web page is developed and is tested to increase the sales in a commercial website.
• Each test has an associated KPI according to which results are decide whether to roll out the recipe to BAU.
• Client handling, Team management, traffic monitoring, deep dive into traffic for specific issue in adobe analytics, finding root cause of defect.
• Suggest suitable solution on defects, Building test strategy.