Summary
Overview
Work History
Skills
Jobprofiles
Education
Personal Information
Awards
Timeline
Generic

Suganandan A

Sr.Marketing Executive
Madagadipiet

Summary

Knowledgeable senior Marketing Executive offering more than 10 years working in busy, customer-focused settings. Proven strategic planning demonstrated by exceptional branding success for new product launch and innovative marketing campaigns. Positive marketing team leader.

Overview

10
10
years of professional experience
2
2
Languages

Work History

Sr. Marketing Executive

Varun Beverages Limited (PEPSI).
09.2019 - Current
  • Streamlined internal communications processes, improving collaboration and efficiency within the marketing department.
  • Negotiated favorable contract terms with vendors, ensuring cost-effective solutions without sacrificing quality or results.
  • Increased brand awareness by developing and executing strategic marketing plans.
  • Responsible for Preparing of Marketing Calendar on Monthly basis
  • To organize Data collection activities and Branding Activities for entire Region
  • Conduct market research to analyze on going trends and to track competitor’s activities.
  • Plan and Executive various BTL activities for upcoming & existing Products.
  • Quarterly marketing Activity budget planning.
  • Co-Ordination with sales Team for FMO products.
  • Schools & College Promotional Activity.
  • Identifying market potential and promoting the sales..
  • Monitoring on POSM stocks & installations at outlets as per the sales requirement
  • Initiating New activities

Sales Support Officer.

LANSON VALUE ADDED SERVICES (POPODAX).
12.2018 - 06.2019
  • Supported proposal development with well-researched market data, contributing to persuasive presentations that secured new contracts.
  • Managed expense reporting accurately, enabling proper budget allocation for the sales department''s resources.
  • Strengthened client relationships through consistent communication, fostering trust and loyalty.

Marketing Executive.

TRI BLISS FARM FOODS COMPANY.(KC Milk & SUGUNA)
04.2017 - 11.2018
  • Planned and executed events and marketing programs to increase qualified leads.
  • Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
  • Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
  • Developed and implemented targeted digital strategy to improve business performance.

Territory Sales Executive

Idea Cellular Ltd
01.2016 - 03.2017
  • Achieved sales targets through effective planning, prospecting, and presenting product offerings to potential Retailers.
  • Increased sales by effectively managing a designated territory and building strong relationships with Retailers.
  • Developed sales strategies tailored to individual customer needs, increasing customer satisfaction and loyalty.
  • Regularly analyzed sales data to identify trends, monitor performance against targets, and adjust strategies accordingly for continuous improvement.

Zonal Marketing Executive.

Aircel Ltd
01.2014 - 01.2016
  • Planned and executed events and marketing programs to increase qualified leads.
  • Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
  • Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
  • Developed and implemented targeted digital strategy to improve business performance.
  • Planned and executed marketing campaigns to target groups, areas and wider community.

Skills

Sales Leadership

Performance Tracking

Strategic Planning

Brand Promotion

Trend Analysis

Competitor Analysis

Campaign Management

Trade Marketing

Jobprofiles

*Varun Beverages Limited (PEPSI).

Sr.Marketing Executive

From Sep ‘19 to Till date

*LANSON VALUE ADDED SERVICES (POPODAX).

Sales Support Officer

From Dec 18 to Jun 19.

*TRI BLISS FARM FOODS COMPANY.(KC Milk & SUGUNA Milk)

Marketing Executive

From 20h Apr 17 to 30 Nov 18.

*Idea Cellular Ltd

Territory Sales Executive

From 6th Jan 16 To 15th Mar 17

*Aircel Ltd.,

Zonal Marketing Executive.

6Th Jan 14 To 4THJan 16.


Education

  • M.B.A (Marketing Management), ANNAMALAI UNIVERSITY, 2022, 1st Class
  • B.E, A.R.Engineering College, Villupuram, 2009-13, 1st Class
  • H.Sc, Fathima Hr.Sec.School, Pondy, 2009, 69%
  • S.S.L.C, Sri Sankar’s Vidyalaiya, Villiyanur, 2007, 70%

Personal Information

  • Total Experience: 10 Years
  • Hobbies: Watching and Playing Cricket, Reading Newspaper
  • Father's Name: S.Arinithiyananthyan
  • Date of Birth: 08/24/91
  • Gender: Male
  • Marital Status: Married

Awards

*Best Marketing Executive Award for 2023.

*Best Marketing Executive Award for 2022.

*Best Innovative Award in 2023 .

Timeline

Sr. Marketing Executive

Varun Beverages Limited (PEPSI).
09.2019 - Current

Sales Support Officer.

LANSON VALUE ADDED SERVICES (POPODAX).
12.2018 - 06.2019

Marketing Executive.

TRI BLISS FARM FOODS COMPANY.(KC Milk & SUGUNA)
04.2017 - 11.2018

Territory Sales Executive

Idea Cellular Ltd
01.2016 - 03.2017

Zonal Marketing Executive.

Aircel Ltd
01.2014 - 01.2016

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