Sugandha Srivastava

• Conducted market and competitive research for strategy consulting and commercial due diligence engagements.
• Evaluated market trends, industry structure, regulatory environment, and competitive dynamics.
• Performed comprehensive competitor analysis on product offerings, pricing strategies, and distribution channels.
• Built financial models including P&L statements, break-even analysis, and ROI assessments.
• Supported market entry strategies through TAM/SAM/SOM analysis and demand forecasting.
• Translated research findings into concise visual reports and executive presentations for decision-makers.
• Collaborated with cross-functional teams to align market insights with business objectives.
• Monitored industry trends and competitor movements to inform strategic recommendations.

Some recent projects:

• Strategic Market Assessment & Growth Strategy – In-Vehicle Multimedia Systems (India) | Client: Pioneer
• Global Market & Commercial Due Diligence – Well Stimulation Additives & Specialty Cementing Products
• Business Strategy & Go-to-Market Assessment – Air Conditioner Cleaning Services | Client: Panasonic
• Market Feasibility & Investment Assessment – Algae-Derived Materials (Bio-Based & Sustainable Applications)
• Localization Strategy & Cost Competitiveness Assessment – eAxle Components (India)
• Market Assessment & Commercial Feasibility – Full Truck Load (FTL) & Partial Truck Load (PTL) Logistics (India)

• Conducted primary and secondary market research to deliver comprehensive market intelligence across Consumer Goods,BFSI, Food & Beverages, and Life Sciences sectors.
• Executed market engineering, value and volume analysis to support accurate market sizing, growth forecasting, and strategic decision-making.
• Built market estimation, forecasting, and data analysis models to enable data-driven business strategy and opportunity assessment.
• Performed competitive intelligence and company analysis including SWOT, PESTLE, pricing analysis, financial benchmarking, funding landscape assessment, M&A tracking, and product benchmarking.
• Supported proposal development, client calls, and stakeholder query resolution, collaborating with cross-functional teams to deliver high-quality consulting outputs and maintain strong client engagement.

Major Projects:

• Beauty & Personal Care (India & China) – Market & Competitive Assessment
• Dietary Supplements & Functional Foods – Market Sizing & Competitor Mapping
• Plant-Based & Alternative Nutrition – Feasibility & Demand Analysis
• Disinfectants & Hygiene – Market & Pricing Analysis
• Consumer Goods & Lifestyle Products (incl. Luggage & Bags)

Project Title: India Market Readiness for Electric Vehicles

• Executed EV market feasibility and adoption assessment covering demand drivers, infrastructure readiness, competitive landscape, and market penetration potential in India.
• Conducted on-ground dealer audits and pricing, competitor, and go-to-market benchmarking to evaluate commercial viability, distribution readiness, and positioning.
• Identified dealer enablement and consumer awareness gaps and contributed to a phased expansion and strategic roadmap including pilot geographies, partnership models, and sustainability initiatives.

Project Title: Computer-Aided Drug Design For Cystic Fibrosis Transmembrane Conductance Regulator Protein

• Description:This project was all about using various algorithms in drug discovery to predict the similar drug molecules.
• Application Used: Swiss similarity Server, Pubchem Database, Google Patent database, Chembl, Discovery Studio and iGemdock.