SUJAY SINGH K
Bangalore
Summary
Results-oriented Assistant Manager - Sales experienced in Business, Sales, Distribution, and Product Promotion within FMCG sector. Exceeded sales targets consistently through expertise in Modern Trade and E-Commerce. Demonstrated leadership qualities alongside strong communication and interpersonal skills.
Overview
16
16
years of professional experience
Work History
Assistant Manager – Sales
FUNK FOODS PVT.LTD
04.2024 - Current
- Coordinated daily customer service operations, sales processes, orders, and payments to ensure smooth transactions.
- Track the progress of weekly and monthly objectives.
- Evaluated employee performance to identify hiring and training needs, fostering a skilled and effective team.
- Supervise and motivate staff to perform their best and support new and existing Sales Associates.
- Communicated with clients to assess their needs and provide tailored solutions, enhancing customer satisfaction.
- Analyze consumer behavior and adjust product positioning, also handling complaints from customers.
- Conduct regular audits to ensure the store is functionable and presentable.
- Make sure to adhere to company’s policies and guidelines.
Area Sales Manager
SLN COFFEE PVT.LTD (LEVISTA)
05.2022 - 03.2024
- Generating the business through All Modern Trade (Metro Cash & Carry, Reliance Retails, More Retails, M K Retails, Spar Hyper Market, Ratnadeep, Namdharis, Adishwar, Lulu Hyper, J24, Mango hyper, Dusminiute).
- Managed relationships with modern trade partners to enhance market presence.
- Approached and finalized new accounts in MT channels.
- Building, distribution appointment, and team building for entire setup. Finalize Distributors to operate in the market.
- Plan and support Sales team to set up various models. by aligning various Promotional activities.
- Monitoring channel, brand performance and analyzing market movements across the territory in comparison with Competitors, Tracking and Analysing on Primary & Secondary sales as well fill rate weekly wise.
- Monitoring the activations of new outlets on a day-to-day basis. Tracking all top outlets.
- Coordinated inventory control processes at DB Point to ensure stock availability.
Key Account Manager
APIS INDIA LIMITED (APIS HONEY)
11.2017 - 04.2022
- Responsible for South location of handling a team/Strength, Members. Direct sales, Accounts Management, Distribution Handling Sales & Merchandising Team.
- Increased our sales at METRO by aligning various whole sellers.
- Coordinating with accounts and getting details of store openings, tracking organic growth, and negotiating the OPS and down with buyers of chains.
- Coordinating with Internal Team Field Trade Marketing, Internal Trade Marketing, Supply Chain etc. for ensuring networks are on time for promotions Stocks and Events Management.
- Recruited and onboarded merchandisers and promoters to strengthen market presence.
- Tracked POS data for accounts by location across all chains, and provided commentary internally and to customers on special events like new product launches.
- Analyzing on primary & Secondary report as on weekly fill rates obtained.
- Handled MT And GT Business. Being new entry level of the brand-distribution setup, team building for entire setup Finalize Distributors to operate in market.
Senior Sales Officer
RECON OIL INDUSTRIES PVT LTD. (TEZ TILSONA COCO CARE)
12.2014 - 10.2017
- Oversaw sales and merchandising team distribution, driving business growth through all modern trade accounts/chains.
- Conducted monthly training sessions for sales representatives on pitch delivery and upselling strategies, while maintaining strong relationships with store personnel and reporting weekly on POS data by account.
- Managed daily activities of modern trade chains, appointed and onboarded merchandisers for MT outlets.
- Developed strong relationships with various accounts to enhance collaboration.
Supervisor
SELFAST INC.
04.2010 - 11.2014
- Supervising the promoters & merchandisers Planning, aligning planogram to the promoters & merchandisers.
- Ensuring the high range of Display taken & visibility at the store levels.
- Launching the new products to the MT stores with the support of Company Clints (ITC, AGRO TECH, GSK, P&G Clints) Executed successfully promotional activities.
- Tracked and analyzed reports from merchandisers and promoters while training new employees.
- Successfully deployed NPD, FSUs, and floor displays in stores.
- Handled Modern Trade & Super Market Business and held responsible for All National Chains and Local Chains.
- Consistently proven and achieved targets through Phasing, Promotional Activity and Execution.
- Created W2W situation both the Chains and Myself by creating high execution levels apart from agreed through strong relationship.
- Tracked and measured chain business performance monthly and quarterly to identify trends.
- Reviewed category data monthly with category managers to identify growth opportunities.
- Actively Participated in signing an agreement with chains.
Education
Bachelor of Arts - arts
Maria Nikaten
Bengaluru, KASkills
- Sales forecasting
- Market analysis
- Product knowledge
- Channel performance tracking
- Inventory management
- Customer relationship management
- Client relationship building
- Competitor analysis
- Target achievement
- Team building
- Employee training
Languages
Hindi
Upper Intermediate
B2
English
Upper Intermediate
B2
Tamil
Upper Intermediate
B2
Kannada
Upper Intermediate
B2
Telugu
Upper Intermediate
B2
Interests
- Listening Music
- Reading Books
- Travelling
Timeline
Assistant Manager – Sales
FUNK FOODS PVT.LTD
04.2024 - Current
Area Sales Manager
SLN COFFEE PVT.LTD (LEVISTA)
05.2022 - 03.2024
Key Account Manager
APIS INDIA LIMITED (APIS HONEY)
11.2017 - 04.2022
Senior Sales Officer
RECON OIL INDUSTRIES PVT LTD. (TEZ TILSONA COCO CARE)
12.2014 - 10.2017
Supervisor
SELFAST INC.
04.2010 - 11.2014
Bachelor of Arts - arts
Maria Nikaten