Sukhdeep Singh
Gzb, U.P
Summary
Dedicated Social Media and Content Management Professional with over 5 years of experience in government and private sectors. Skilled in creating, curating, and managing impactful content, I have successfully led social media strategies, public engagement, and media coordination for high-profile initiatives. In my recent roles, I have managed official social media accounts, drafted key speeches, and coordinated large-scale campaigns for the Ministry of Youth Affairs and Sports and the Central Pollution Control Board. Known for my meticulous attention to detail, strategic approach, and ability to foster strong stakeholder relationships, I bring a proven track record of enhancing communication outreach and achieving targeted engagement goals.
Overview
6
6
years of professional experience
Work History
Young Professional (Media)
Ministry of Youth Affairs and Sports, Government of India
04.2023 - Current
- Managed the Ministry's social media accounts, creating impactful content and ensuring effective public engagement
- Served in the Office of the Hon'ble Minister, overseeing content creation for social media, speeches, media coverage reports, and press releases
- Coordinated and supported high-profile events, including the Youth 20 (Y20) Summit under India's G20 Presidency and the 'Meri Maati Mera Desh' campaign
- Liaised with government bodies and stakeholders to enhance communication, media reach, and successful execution of major initiatives
Social Media Expert
Central Pollution Control Board (CPCB), Ministry of Environment, Forest and Climate Change
11.2021 - 03.2023
- Developed, edited, and managed social media content focused on environmental issues and CPCB's initiatives, aligning with organizational goals
- Coordinated with teams to handle public complaints related to air quality across social media, email, and web portals
- Implemented and monitored social media strategies, creating informative posts that enhanced CPCB's public outreach and engagement
- Utilized content planning and analytics to improve campaign effectiveness, while managing all official social media accounts
Content Developer (Freelance)
Quora
03.2019 - Current
- Conducted in-depth research on topics related to India's Defense and Police Forces, contributing as a researcher and content writer
- Generated content with over 7.57 lakh views, focusing on internal security, border security, and armed forces topics
Content Manager
Infinity Private Limited, Chandigarh
03.2019 - 10.2021
- Reviewed and refined various documents, including blogs, press releases, and executive communications
- Led a team in product optimization, account management, and advertising placement to support marketing initiatives
- Created a wide range of communication materials and student SOPs, working closely with management to ensure quality
- Analyzed social media metrics, providing insights on online marketing performance
Education
Master's in Journalism & Mass Communication -
Indira Gandhi National Open University
New Delhi08.2022
Master's in Public Administration -
Indira Gandhi National Open University
New Delhi03.2020
B.Sc Physics Honours -
Amity University
Noida05.2018
Senior Secondary -
JKG International School
Ghaziabad, U.P.05.2014
Skills
- Writing and Editing Skills - Advanced
- Research and Analytical Skills - Upper Intermediate
- Social Media Strategy and Campaigns – Advanced
- Graphic Design and Photo Editing - Intermediate
- Online Reputation Management (ORM) - Advanced
- Languages: English (Advanced), Hindi (Advanced), Punjabi (Advanced), French (Elementary)
- Computer Skills
Volunteer Experience
- International Model United Nations, Official Campus Ambassador, Delhi, 2021-08, 2021-09, Developed public relations strategies, enhancing program success through student engagement and discussions.
- UNICEF India, YUWAAH Program, Promoted awareness on COVID-19 preventive measures, contributing to societal well-being through positivity and wellness initiatives.
Projects
Lasers Technology for Defense Application, Earth Magnetic Field Study
Timeline
Young Professional (Media)
Ministry of Youth Affairs and Sports, Government of India
04.2023 - Current
Social Media Expert
Central Pollution Control Board (CPCB), Ministry of Environment, Forest and Climate Change
11.2021 - 03.2023
Content Developer (Freelance)
Quora
03.2019 - Current
Content Manager
Infinity Private Limited, Chandigarh
03.2019 - 10.2021
Master's in Journalism & Mass Communication -
Indira Gandhi National Open University
Master's in Public Administration -
Indira Gandhi National Open University
B.Sc Physics Honours -
Amity University
Senior Secondary -
JKG International School
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