Afocused and result oriented professional with 9+ years of experience with leading FMCG companies. Robust understanding of Key Accounts. Successful track record ofdeliveringbusiness results pertaining to growing territory with business of more. Leadinga team ofmerchandisersas a sales team. Co-Ordinating with Key Accounts (D Mart, Reliance, Big Bazaar, More Retail, Vishal Mega Mart and Cash & Carryaccounts) for orders and additional orders. Co-Ordinating at Regional Level with different Stakeholders for good Visibility Executionsand for additional free Visibilitiesat stores. Ensuring good visibility and sampling activityof NPD's at Key Accounts. Proficient in territoryhandling, distributor handling and secondarysales force team building for key-accounts. Launch and monitoring visibility of NPD's in KeyAccounts( D-Mart, Reliance Retail, Metro, and Big Bazaar Walmart ). Possess cross functional expertisein planning, competitor evaluation and market analysis through interactions with customers, dealers & competitors. Exceptionally well organized with a track record that demonstrates self-motivation, creativity& initiative to achieve personal& corporate goals. An effectivecommunicator with excellent people managementandclient serving skills.
Overview
10
10
years of professional experience
39
39
years of post-secondary education
Work History
Area Sales Manager
MIRABELLECOSMETICS
02.2020 - Current
Responsible for handling 2 distributors in Madhya Pradesh & CG in terms of achieving targets.
Key Accounts management: Handling D-mart, Reliance, Smart Bazaar, More Retail Vishal Mega Mart and Cash & Carry accounts like Metro and local & Regional chains.
Successfully delivering business results with business.
Responsible for monthly sales planning & analysis.
Co-Ordinating with Regional Teams of Key Accounts (D Mart, Reliance, Shopper Stop and Cash & Carry accounts) for orders and additional orders.
Co-Ordinating at Regional Level with different Stakeholders for good Visibility Executions and for additional free Visibilities at stores.
Enhancing good visibility and Sampling activity of NPDs at Key Accounts.
Responsible for maintaining ATA and FSS of products as per market share.
Responsible for leveraging Assortment and ensuring Better in Stock at Stores.
Responsible for training, coordination and motivation of secondary sales force.
Driving Trails through Shopper Activation and ensuring successful execution.
Also handling general trademarket new account opening.
A competent professional with 8+ years of experience with Top FMCG
Areas of Expertise: Modern Trade, General Trade, Business Development, Channel Management, Customer Management, Market/Competitor Analysis, Team Management, New product launch, key account handling
MGR
Hindustan COCA COLA
12.2018 - 01.2020
Regularly visiting to all the Morden trade Outlets, Like (D-Mart, Reliance, Big Bazaar, Vishal and Cash & Carry accounts Walmart) Institutional Canteens, Educational Canteens, Railway, Cinemas and Catering services of Madhya Pradesh to facilitate achievement of pre-set targets.
Responsible for handling 2 distributors in Madhya Pradesh in terms of achieving targets.
Responsible for negotiation and finalizing input strategy with customers to make TOT agreements.
Responsible for coordinating with Branch Team for Budgeting and Schemes.
Giving demos on product benefits and features to create clear understanding and awareness about the products.
Responsible for designing menu and combos at QSR's and FSR's as per proximity for increasing sales and meet customer needs.
Leading a team of 3 and ensuring that the team achieves the target assigned to them.
Maintaining good relations with customers and ensuring that the stocks are delivered on specific date and time.
Managing stakeholders across all cross functions - MT and promotional teams.
Visiting all the A class customers on regular basis and increasing penetration of the company's products.
Awarded 1st best Display Competition Pan India.
Successful in enhancing business of Indore Stores since Dec 18 to Jan 20.
Efficiently achieved primary and secondary sales targets.
Sales Representative
Mapro Foods Pvt. Ltd.
Indore
02.2016 - 11.2018
Regularly visiting to all the stores D Mart, Reliance, Big Bazaar, Vishal and Cash & Carry accounts and Catering services of Indore MT to facilitate achievement of pre-set targets.
Handling single headedly entire Madhya Pradesh and reporting to the Sales Officer.
Giving demos on product benefits and features so as to create clear understanding and awareness.
Placing the orders to the distributors that were taken from the customers.
Ensuring that the team achieves the target assigned to them.
Maintaining good relations with customers and ensuring that the stocks are delivered on specific date and time.
Visiting all the A class customers on regular basis and increasing penetration of the company's product.
Successful in enhancing business.
Increased the customer base by adding new clients.