Niraj Singh
New Delhi
Summary
Accomplished in elevating sales and market presence, I spearheaded the Frozen Division at Keventer, mastering both General and Modern Trade. My expertise in distribution management and relationship building, coupled with a knack for strategic sales execution, has consistently driven robust sales growth. Skilled in key account management and fostering team development, my approach has significantly enhanced competitive positioning.
Overview
11
11
years of professional experience
Work History
Senior Area Sales Manager
Keventer
06.2024 - Current
- Senior Sales Manager for North, specializing in General Trade (GT) and Modern Trade (MT) within the Frozen Division
- Leading a team of 8 and managing 6 distributors, I oversee operations across 256 GT outlets and 36 MT outlets
- My role involves driving sales growth, optimizing distribution strategies, and enhancing market presence
- Committed to achieving targets and fostering strong relationships with key stakeholders to ensure successful market penetration and brand visibility
Head Sales & Business Development
Anveshan
07.2021 - 06.2024
- Company Overview: Dedicated FMCG Professional with a proven track record of achieving company objectives through consistent and organized practices
- Proficient in FMCG sales, budgeting, cross-functional collaboration, customer relationship management, data analysis, process improvement, retail operations, strategic planning, market research, presentation skills, and effective communication
- Excels in the fast-paced environment of the FMCG industry
- Dedicated FMCG Professional with a proven track record of achieving company objectives through consistent and organized practices
- Proficient in FMCG sales, budgeting, cross-functional collaboration, customer relationship management, data analysis, process improvement, retail operations, strategic planning, market research, presentation skills, and effective communication
- Excels in the fast-paced environment of the FMCG industry
Manager
Godrej and Boyce Mfg. Co. Ltd
07.2019 - 07.2021
- Managed Modern Trade and Standalone Modern Trade region, driving primary and secondary sales
- Onboarded new chains, conducted monthly BTL activities, and supported quarterly ATL activities
- Oversaw distributor management, payment cycles, and collection processes
- Leveraged business analytics to generate reports for overall business improvement
Manager
Fossil Group
12.2015 - 07.2019
- Efficiently managed stock, store operations, and visual merchandising
- Achieved a significant increase in sales, generating the highest revenue among PAN India stores
- Coached sales associates to enhance their product knowledge, sales techniques, and customer satisfaction
- Streamlined daily activities and recommended process changes to improve operational efficiency
- Maintained accurate sales records and nurtured positive customer relationships
Manager
WOODLNAD
01.2014 - 12.2015
- Provided exceptional customer service by understanding customer needs and preferences
- Implemented effective merchandising and promotional strategies to drive sales growth
- Mentored and developed team members to promote professional growth and accountability
- Ensured smooth cash handling, credit transactions, and gift card management
- Maintained visual merchandise standards and organized store displays
Education
Executive MBA - Sales And Marketing
Faculty Of Management Studies
true06-2025
Skills
- Key Account Management
- National Sales
- Secondary sales
- Primary sales
- General trade
- Distribution Management
- Modern Trade
- Sales strategy execution
- Sales training
- Competitive analysis
- Relationship building
- Closing strategies
- KPI tracking
- Account monitoring
- New account development
Sociallink
https://www.linkedin.com/in/nirajsingh-b28a7418b
Timeline
Senior Area Sales Manager
Keventer
06.2024 - Current
Head Sales & Business Development
Anveshan
07.2021 - 06.2024
Manager
Godrej and Boyce Mfg. Co. Ltd
07.2019 - 07.2021
Manager
Fossil Group
12.2015 - 07.2019
Manager
WOODLNAD
01.2014 - 12.2015
Executive MBA - Sales And Marketing
Faculty Of Management Studies
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