Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Satya Prakash Singh

Pune

Summary

Results-driven Assistant Manager with expertise in FMCG and Cookware industries. Led initiatives that achieved 120% growth in territory sales while managing diverse teams. Committed to driving company growth through strategic distributor management and impactful training. Skilled in data analysis and problem-solving to consistently meet sales objectives.

Overview

3
3
Languages
16
16
years of professional experience

Work History

Senior Area Sales Manager

Crystal Cook-N-Serve Products Pvt.Ltd.
Pune & ROM, india
06.2026 - Current
  • Crystal Cook-N-Serve Products Pvt. Ltd. is a leading manufacturer of Kitchenware, Cleaning Products, Cook Top Series and Cookware Products. Managed Pune and ROM territory, overseeing team, super stockists, distributors, dealers, brand shops, and large format stores. Developed business through B2C, B2B, and additional channels to expand market presence. Maintained adequate inventories at stakeholders and sellers, planning forecasts for streamlined operations. Drove and achieved primary and secondary sales targets.
  • Monitored sales team performance and provided training to help reach targets.
  • Built new business partnerships to drive customer acquisition and generate revenue.
  • Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.

Channel Sales Leader

Meyer Housewares India Pvt. Ltd.
Pune & ROM, india
08.2025 - 06.2026
  • Meyer Housewares India Pvt. Ltd. is a leading manufacturer of Cookware products. Managed Pune and ROM territories. Led team performance by providing guidance and support, resulting in enhanced productivity., Distributors, Dealers, Brand Shops, Large Format Stores MBOs). Developed business across B2C, B2B, and other channels to expand market reach. Maintaining sufficient inventories at Stakeholders, Sellers & planning forecast for smooth operations. Executed sales strategies to achieve primary and secondary sales targets. primary and secondary sales targets.
  • Led training sessions for channel partners on product features, benefits, and sales techniques.
  • Implemented channel partner incentive programmes to motivate and reward top-performing partners.
  • Analysed sales data to identify trends, forecast demand, and set targets for channel sales.

Area Sales Manager

FNS International Ltd.
Pune & ROM, india
08.2017 - 07.2025
  • FNS International Ltd. is a leading manufacturer product. Managed Premium Dining Cutlery and Cookware portfolio for Pune and ROM territory, driving product visibility. Handling & Improvement of Distributors, Dealers, Brand Shops, Large Format Stores MBOs). Business development through B2C, B2B and other channels. Maintained optimal inventory levels at stakeholders and sellers, planning forecasts to ensure operational efficiency. Drove and achieved primary and secondary sales targets.
  • Achieved and surpassed sales targets consistently, contributing significantly to the company’s growth and profitability.
  • Provided training and mentorship to new sales staff, sharing knowledge and best practices to enhance team performance.
  • Studied competitors to develop innovative selling strategies.

Sales Executive

RMC India Pvt. Ltd.
Pune & ROM, india
07.2016 - 07.2017

RMC India Pvt. Ltd. is a leading trader of Melamine products. Handled crockery for Pune and ROM territory. Facilitated improvements in distributor and dealer relationships. of Distributors, Dealers, Brand Shops, Large Format stores (MBOs).. Business development through B2C, B2B and other channels. Maintaining sufficient inventories at Stakeholders, Sellers & planning forecast for smooth operations. Drove and achieved primary and secondary sales targets.

  • Achieved company targets by implementing successful sales strategies.
  • Resolved customer issues and complaints with quick-thinking problem-solving.

PSR

Pepsico Ltd.
Pune, india
12.2013 - 06.2016
  • Pepsico Ltd. is a manufacturer and seller of beverages – Soft drink products. Managed relationships with dealers in the Pune region across Pune region. Responsible for aesthetic product display & branding at local chain stores. Facilitated product training and individual development Shop for sales.
  • Collaborated with team members to achieve target results.
  • Managed complaints with calm, clear communication and problem-solving.

Sales Executive

Bajaj Corp Ltd.
Pune
03.2011 - 11.2013
  • Bajaj Corp Ltd. is a manufacturer and seller of Hair Oil products. Cultivated strong dealer relationships across Pune region to enhance distribution network. Oversaw sales product displays and branding initiatives at local chain stores to boost visibility. Delivered product training and supported individual development for sales personnel to drive performance.
  • Managed customer relationships through consultative sales techniques to attain individual sales goals.
  • Achieved company targets by implementing successful sales strategies.
  • Resolved customer issues and complaints with quick-thinking problem-solving.

Education

Bachelor of Arts -

Baba Ram Tahal Das Vishal Mahavidyalaya Bhartipur
Azamgarh, UP
01-2011

Skills

  • Business development
  • Sales channel management
  • Key Account Management
  • Direct selling
  • Customer management
  • Territory Management
  • Distribution Management
  • Market strategy
  • Category Management
  • Market Research
  • Data analytics
  • Product Knowledge
  • Relationship Management

Languages

Hindi
First Language
English
Advanced
C1
Marathi
Advanced
C1

Timeline

Senior Area Sales Manager

Crystal Cook-N-Serve Products Pvt.Ltd.
06.2026 - Current

Channel Sales Leader

Meyer Housewares India Pvt. Ltd.
08.2025 - 06.2026

Area Sales Manager

FNS International Ltd.
08.2017 - 07.2025

Sales Executive

RMC India Pvt. Ltd.
07.2016 - 07.2017

PSR

Pepsico Ltd.
12.2013 - 06.2016

Sales Executive

Bajaj Corp Ltd.
03.2011 - 11.2013

Bachelor of Arts -

Baba Ram Tahal Das Vishal Mahavidyalaya Bhartipur
Satya Prakash Singh