SUBHENDU CHAKRABORTY
Howrah
Summary
BSC-MBA (Marketing) with 15 years of experience in GT channel sales and railway sectors. Proven track record of driving sales growth for leading FMCG brands including Coca-Cola, Pepsi, Britannia, and Ferrero. Currently serving as Senior Area Sales Manager at Anmol Industries Ltd, focusing on strategic market expansion and team leadership.
Overview
19
19
years of professional experience
Work History
Senior Area Sales Manager
Anmol Industries Ltd
West Burdwan, Bankura, Purulia
04.2026 - Current
- Monitored sales team performance and provided training to help reach targets.
- Facilitated regular team meetings to discuss targets, strategies, and address any issues impacting sales performance.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Forecasted product sales and achieved quarterly and annual sales objectives.
- Buisness Size 50 cr. Team Size 11 SO
Senior Area Sales Manager
Anmol Industries Ltd
Howrah, West Bengal
04.2023 - 03.2026
- Managed operations for team of 10 sales officers and 25 DSM across Howrah, Hooghly, and Purulia Districts, ensuring alignment with sales objectives.
- Monitored sales team performance and delivered targeted training, enabling achievement of sales targets.
Senior Area Sales Manager
Anmol Industries
07.2019 - 03.2023
- Drove channel sales activities and ACD (railways), delivering annual turnover 30 cr.
Owned channel sales activities and ACD (railways) to achieve annual turnover 30 cr.
Coordinated supervision of 7 sales officers across Howrah and Hooghly district.
Senior Sales Officer
Ferrero India P Ltd
11.2018 - 07.2019
- Channel Sales.
- Key skills: Dealer network setup, Secondary sale, Appointing CP right Channel partner, Primary Sales, Channel Sales, Channel Distribution.
Senior Areas Sales Executive
Britannia Industries
Purba Mednipur
07.2018 - 11.2018
- FMCG: Channel Sales (Traditional Sales), based at Purba Mednipur as Senior Area Sales Executive for Britannia Industries Ltd, Having the team consist of: 11 people. Which is including Rural as well as town part, generating around 24 crore + volume in a year.
TSI
Britannia industries Ltd
09.2014 - 06.2018
- Entire channel sale operation. 360% follow-up and feedback.
Customer Executive
VBL PEPSI
09.2013 - 08.2014
- Channel sales/merchandising.
Balan Natural food p Ltd
01.2013 - 08.2013
- Secondary Sales Primary Sales.
Route Executive
COCACOLA COMPANY
08.2010 - 12.2011
- Channel Sales.
Senior Area Sales Manager
RSPL Ghari industries Ltd
08.2007 - 07.2009
- Owned distributor network preparation, handling, and follow up for reliability.
Directed distributor network setup decisions, then coordinated preparation and follow up.
Led distributor network handling by coordinating preparation plans and follow up checks.
Education
MBA/PGDM -
Sikkim Manipal University (SMU)
01-2009
B.Sc -
Calcutta University
01-2006
Skills
- Dealer network setup
- Secondary sale
- Appointing right Channel partner
- Primary Sales
- Channel Sales
- Team leadership
- Business development
- Territory management
Languages
Bengoli
Hindi
English
Timeline
Senior Area Sales Manager
Anmol Industries Ltd
04.2026 - Current
Senior Area Sales Manager
Anmol Industries Ltd
04.2023 - 03.2026
Senior Area Sales Manager
Anmol Industries
07.2019 - 03.2023
Senior Sales Officer
Ferrero India P Ltd
11.2018 - 07.2019
Senior Areas Sales Executive
Britannia Industries
07.2018 - 11.2018
TSI
Britannia industries Ltd
09.2014 - 06.2018
Customer Executive
VBL PEPSI
09.2013 - 08.2014
Balan Natural food p Ltd
01.2013 - 08.2013
Route Executive
COCACOLA COMPANY
08.2010 - 12.2011
Senior Area Sales Manager
RSPL Ghari industries Ltd
08.2007 - 07.2009
MBA/PGDM -
Sikkim Manipal University (SMU)
B.Sc -
Calcutta University