Open To Work
Sumithra C R
Kochi
Summary
General Manager in Bharti Airtel || Ex OYO || Ex-Banyan Nation
Dynamic leader with a proven track record at Bharti Airtel, driving P&L management and market expansion. Expert in analytics and problem-solving, I spearheaded initiatives that resulted in significant subscriber growth and operational efficiency. Adept at stakeholder engagement, I foster high-performance teams to achieve ambitious business objectives.
Overview
15
15
years of professional experience
Work History
General Manager — D2C & Broadband (Kerala Circle)
Bharti Airtel
Kerala
02.2024 - Current
- Leading the end-to-end D2C and broadband postpaid business for the Kerala Circle, with full accountability for growth, operations, and market leadership across the state.
- Owning complete state-level P&L, driving revenue growth, cost efficiency, and market share expansion.
- Drove gross adds and net subscriber growth across broadband and postpaid through targeted go-to-market strategies and channel optimization.
- Identifying high-potential markets and executing targeted expansion plans to maximize broadband asset utilization, coverage, and penetration.
- Championing converged selling of broadband, postpaid, Airtel Black, and DTH services to improve ARPU and customer lifetime value.
- Managing a large-scale operating footprint, including 50 Company-Owned Company-Operated (COCO) stores and a broadband network covering 7 lakh+ home passes statewide.
- Leading a high-performance organization of 500+ personnel, including 30 ZBM/ZSM/TSM-level managers, across multiple districts.
- Established and managed strategic partnerships with residential societies, developers, and communities to position Airtel as the preferred connectivity provider.
- Developing and managing a robust ecosystem of franchisees, channel partners, and direct sales agencies to drive scalable statewide growth.
- Introducing process innovations and performance frameworks to enhance operational efficiency and business outcomes.
Regional Manager
Banyan Nation
Tamil Nadu
07.2022 - 01.2024
- Led regional operations across Tamil Nadu and Kerala, driving sourcing, supply chain, and sales in line with financial and sustainability objectives.
- Drove regional sales and market expansion for recycled products, increasing market penetration across FMCG, packaging, lubricants, and allied sectors.
- Built and maintained key client relationships, achieving sales targets and high retention.
- Led cross-functional teams in sourcing, logistics, and sales, enhancing collaboration and overall operational effectiveness.
- Developed and executed sourcing strategy for PCR and PIR plastics, ensuring supply continuity and aligning with cost efficiency goals.
- Oversaw end-to-end logistics network, optimizing waste collection and product distribution for operational efficiency.
- Managed vendor ecosystem, including tendering, negotiations, and long-term supplier partnerships.
- Ensured regulatory compliance with environmental norms, Pollution Control Board requirements, and EPR frameworks.
- Reported regional KPIs to senior leadership, enabling data-driven decision-making.
Business Development Head
OYO
Kochi
07.2019 - 07.2022
- Executed the AOP and oversaw business development efforts for OYO Rooms in specific areas with a diverse team to onboard high-quality budget hotels to the OYO network.
- Sought new business opportunities in the region, negotiating contracts that expanded company portfolio.
- Identified new real estate opportunities to drive inventory growth and enhance market share across 15 clusters in Kerala.
- Managing a team of business development Managers͕ Transformation Managers͕ Operation & finance managers for new acquisitions, Sales, Operations Finance & recovery.
- Oversaw profit and loss, cash flow management, and market share strategies for the hub.
- Ensures profitable growth in sales, revenue through planning execution and management.
- Closely monitor the revenue management team to drive top line revenue for the partner with other teams in OYO such as marketing, pricing, customer support & OBA.
- Achieved record GMV revenue of 33 lacs during challenging COVID environment in central Kerala.
Area Manager
Invisor Management Solutions Pvt Ltd
02.2015 - 06.2019
- Motivated team of 10 sales managers to engage actively with existing and new clients (educational institutions) in Kerala, maximizing sales revenue and achieving corporate goals.
- Grew the business revenue by 200% in the first ten months (representing 20% of company revenue)
- Ensures profitable growth in sales, revenue through planning and execution.
- Ensured response time under 24 hours for client queries, enhancing customer satisfaction.
- Built highly engaged team focused on success, executing 100% of monthly activity calendar.
- Creating new processes to improve operational efficiencies
- Regular follow ups, Business tracking, Content for promotion.
- Finding new business development opportunities in focus geographies.
- Develop and execute Annual Marketing Plan with CBO.
Sales Manager
Cedesign Technologies
12.2013 - 02.2015
- Executed HNI client acquisition by presenting tailored product solutions to clients.
- Marketed company's services and products, achieving sales targets through targeted strategies.
- Coordinate with referral partners, media and corporate buyers to achieve monthly sales target.
- Identifying new market segments and tapping profitable business opportunities.
- Established partnerships with software firms to enhance service offerings.
- Create awareness and managed promotional activities to generate quality leads.
- Build company profile and brand image in the market through sustained campaigns.
Business Development
Kelton
02.2011 - 12.2013
- Coordinated with referral partners, colleges, and media to achieve monthly sales targets.
- 100 % Sales target achievement and effective team management.
- Established strong relationships with staff and clients, ensuring effective time management across the team.
- Analyzing performance and drawing up action plans.
- Researched current industry and market trends, applying insights for business improvement.
- Monitors continuity and the quality of training, tracks results and prepares reports for record.
- Ensuring business hygiene standards, in face of business pressure.
- Obeying agency regulations, guidelines, and policies, and ensuring staff does the same.
Education
MBA - International Business
Bachelor Of Engineering - Electronics
Skills
- P&L Management
- Market expansion
- Channel optimization
- Operations Start-up
- Data-driven strategies
- Operational efficiency
- Vendor negotiations
- Strategic planning
- Stakeholder Engagement
- People management
- Analytics & Problem Solving
- Strong Communication
Personal Information
- Date of Birth: 05/17/88
- Gender: Female
- B1 US Visa Holder
Awards
- Got the Best Value award from the CEO of Banyan Nation (2023)
- Got the Women of Success award from State Minister and Member of Parliament (2023)
- Top Business Head with 100% target DSRN for three consecutive months from August to October (2020)
- Top ASM in South India on September 2020.
- 3 Time Supply Excellence Awards from CEO Top performer in Kerala Hub for over achieving the targets
- Got a special award from CBO For the month of June (topped rank 1 across pan India in Secure Management (One of the KRA metrics) times as Top performer, OYO Kerala
- Got the Extra Mile award in October 2020 (Top performer club south)
Hobbies and Interests
- Traveling, Music, Cooking
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Malayalam
Native
Native
Tamil
Upper Intermediate (B2)
B2
Telugu
Intermediate (B1)
B1
Accomplishments
One Airtel Performance Award is given two times a year.
Work Preference
Job Search Status
Open to workSalary Range
₹150000/yr - ₹200000/yrTimeline
General Manager — D2C & Broadband (Kerala Circle)
Bharti Airtel
02.2024 - Current
Regional Manager
Banyan Nation
07.2022 - 01.2024
Business Development Head
OYO
07.2019 - 07.2022
Area Manager
Invisor Management Solutions Pvt Ltd
02.2015 - 06.2019
Sales Manager
Cedesign Technologies
12.2013 - 02.2015
Business Development
Kelton
02.2011 - 12.2013