SUNIL ASTALAKR
Business Development
Mumbai
Summary
Driven Area Sales Executive with [17]+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement. Performance-oriented Sales Leader offering exceptional record of achievement over [17]-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
16
16
years of professional experience
1
1
Language
5
5
years of post-secondary education
Work History
Area Sales Executive
Emami Ltd
Mumbai, Navi Mumbai, Thane
07.2022 - Current
- Handling 5 National Chains,2Pharma & 250 SAMT Stores, like D-mart, Reliance Metro, Booker, Tesco Wellness forever and Zeno health, SAMT
- SAMT Business Growing 50% YTD & Closing JBP in SAMT
- D mart Growing 35% TYD off-take
- Operational Challenges handling of all channels in Modern trade
- Provided impactful sales training and motivated 52 Promoter & Merchandiser team members to drive revenue growth
- Monitored sales team performance, analyzed sales data, and reported information to area managers
- Analyzed sales data and kept up to date with market trends
Area Sales Manager
Jubilant Food works
Mumbai
12.2021 - 06.2022
- Set infrastructure, developing strong sales & Promoter team
- Attained success in appointing 3 Distributors in Mumbai
- Successfully opened 200 SMT in 6 months in Mumbai for new brand Chefboss, store like Haiko, Society store Apna bazaar, Avarya Shivraj, Fresh Ville, Ratna super market Top Retailers
- Responsible for assuring JFL(Chefboss) targets Brand accessibility, visibility, providing a share of shelf percent in Modern Trades as well as SMT Channel
- Conducted BTL activities Like Sampling Leaflet insertion, participating in food festival at different area and store different location to reach and interaction with direct end customer
- Built lasting relationships with clients through outstanding customer service interactions
Sr. DSE
Perfetti Van Melle
Mumbai & West region
03.2017 - 11.2021
1) Recognized with Swayam 10 Awards in 2018 as well as won highest sale in Jan-2018
2) Perfettitude Award in 2021 for managing entire west
3) Gained exposure as well as adapted changes (Horace & Pharma Project Handled) Area handled Maharashtra, Gujrat,
T.S.E
Britannia LTD
Mumbai
01.2015 - 02.2017
1) Achieved foreign trip(Australia) in 2016
2) Best TSE in 2016
3) Won NPD launches Contest in period
4) Successfully launched GTM and ZDI in GT
5) Handling 24 sales Team monthly Turnover 1.5cr
Sr Sales Officer
Godrej Tyson Foods
Mumbai
07.2008 - 12.2014
- 1) Got Promoted in 2 year from Sales Office to Sr Sales Officer
- 2) Hiko sales Grown by 10X
- 3) Appointed new distributors in vacant area
- 4) Successfully launched NPD
T.S.E
Hindustan Uniliver (Modern Foods)
Mumbai
02.2007 - 06.2008
- 1) Appointed New distributor in vacant area for long period
- 2) successfully launched NPD
Education
MBA - Sales And Marketing
01.2017 - 03.2019
B.Com - Commerce
06.2003 - 03.2006
Skills
Sales Development
undefinedAccomplishments
- Set-up infrastructure, for new Brand
- Builed strong sales & Promoter team,
- Opened 200+ SMT stores with new category and new brand
- Attaindd success in appointing 3 Distributors in Mumbai in different geography for smooth supply
- Successfully opened 200 SMT in 6 months in Mumbai for new brand Chefboss Like Top stores Haiko, Society store Apna bazaar Avarya Shivraj, Fresh Ville, and so on Ratna supermarket, Patel retail, Eden super market, many more
- Pivotal in assuring JFL(Chefboss) targets Brand accessibility, visibility, providing a share of shelf percent in Modern Trader's well as SMT Channel
- Conducted BTL activities Like Sampling Leaflet insertion, participating in food festival at different store and different location to reach and interaction with direct end customer
- Assessed Store, Chain & ensuring 90% + fill rate objective EPERIENCE
- Perfetti Van Melle India Pvt Ltd
- Recognized with Swayam 10 Awards in 2018 as well as won highest sale in Jan-2018
- Perfettitude Award in 2021 for managing entire west
- Gained exposure as well as adapted changes (Horace & Pharma Project Handled) Area handled Maharashtra, Gujrat, CG
- Britannia Industry Ltd
- Foreign trip (Australia)
- Godrej Tyson Foods LTD
- Promoted from Sales Officer to Sr Sales Officer
- Haiko Sale grown by 10X and other stores
- Hindustan Unilever (Bakery Unit Modern Foods)
- Setup new Distributor in long vacant area
Timeline
Area Sales Executive - Emami Ltd
07.2022 - Current
Area Sales Manager - Jubilant Food works
12.2021 - 06.2022
Sr. DSE - Perfetti Van Melle
03.2017 - 11.2021
Bhartihar Coimbatore University - MBA, Sales And Marketing
01.2017 - 03.2019
T.S.E - Britannia LTD
01.2015 - 02.2017
Sr Sales Officer - Godrej Tyson Foods
07.2008 - 12.2014
T.S.E - Hindustan Uniliver (Modern Foods)
02.2007 - 06.2008
Rajiv Gandhi Night College - B.Com, Commerce
06.2003 - 03.2006
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