Sunil Yadav
Karnal
Summary
Visionary professional with over 29 years of experience that reflects year-on-year success in achieving business growth objectives related to Sales & Marketing and Business Development. Currently associated with Haifa India Fertilizers and Technologies Pvt ltd as a North-West Business Head (Sales and Marketing). Expertise in developing relationships with key decision-makers in large corporate and enterprises for business development, for suggesting most viable services & cultivating healthy relations with them for repeat business. Proficient in turning around underperforming business & enhancing value of operating business units through process improvements focused on sales & best practice identification and implementation. Proficient in analyzing latest marketing trends, tracking competitors' activities & providing valuable inputs for fine-tuning sales & marketing strategies. Skilled in driving the successful creation of a new distribution channel which involved defining and implementing new processes, designing market coverage plans, taking all stakeholders along and sharing the company vision. Energetic leader known for capability to envision and create successful outcomes in complex and multi-cultural environment
Overview
30
30
years of professional experience
Work History
Business Head
Haifa India Fertilizer and Technologies Pvt ltd
07.2025 - Current
- Developed and deployed quarterly and annual plans, programs, and policies for Sales Managers, supporting cross-company sales objectives including budget preparation and sales target forecasting.
- Led strategic initiatives to enhance product offerings and market reach.
- Coordinated cross-functional teams to align business objectives and operational goals.
- Developed and implemented marketing strategies to boost brand visibility and customer engagement.
Zonal North Head
K+S Fertilzer
Karnal
07.2024 - 07.2025
- Look after the Sales and Marketing of North West India (UP, Haryana, Uttarakhand, Punjab, HP, MP, CG, Gujrat and J&K and Rajasthan).
- Building a strong distribution network for achieving greater market reach and penetration for a range WSF and CN.
- Developing and deploying quarterly and annual plans, programs and policies for company Sales Managers; backing all cross-company sales objectives such as budgets preparation, forecasting of Sales targets, and so on.
- Mentoring a team and direct reporting me 6 State Head.
- Opening the New Areas UP UK HP and JK.
North Head
Deepak Fertilizers and Petrochemicals Corporation Ltd
10.2021 - 06.2024
- Look after the Sales and Marketing of North India (UP, Haryana, Uttarakhand, Punjab, HP, MP, CG, J&K and Rajasthan).
- Building a strong distribution network for achieving greater market reach and penetration for a range of Agrochemicals, WSF and NPK Fertilizers.
- Developing and deploying quarterly and annual plans, programs and policies for company Sales Managers; backing all cross-company sales objectives such as budgets preparation, forecasting of sales targets, and so on.
- Mentoring a team and direct reporting me 5 State Head, One CM, One ZTM, Logistic Manager and Sales Coordinator.
- Developing strong market knowledge of existing and potential clients and ensuring business growth opportunities aligned to company’s strategic plans.
- Providing in-depth analysis of markets, industry trends, competitors, and clients to improve strategic planning and decision making.
- Collaborating with assigning inside sales representative to develop an overall territory account plan to maximize opportunities & generate sales activity with customers & partners.
- Analyzing the client list for growth opportunities; researching and supervising new sales prospects.
- Leading negotiations, coordinated complex decision-making process, and overcoming objections to capture new business opportunities.
- Supervising the C&F and HNT activities of the organization and all the legal activities in the assigned territory.
- Monitoring inventory on FIFO Base.
Zonal Manager - Sales and Marketing
Gharda Chemicals Ltd.
05.2010 - 04.2021
Regional Manager - Sales & Marketing
Sumitomo Chemical India Pvt. Ltd.
11.2006 - 04.2010
- (Japanese group)
Area Manager
Swal Corporation Ltd.
11.2005 - 11.2006
Senior Sales Officer
Gharda Chemicals Ltd.
04.2003 - 11.2005
Sales Officer
Isagro Asia Pvt. Ltd.
07.1996 - 03.2003
- (Italian Group)
Education
B.Sc. - Agriculture
C.C.S. HAU
HisarMBA - Sales and Marketing
Skills
- Sales & Marketing
- New Business Development
- Market Research & Penetration
- Competitor Analysis
- Strategic Alliances & Partnerships
- Dealer Management
- P & L Centre Operations
- Channel Development
- Distribution Strategies
- Communicator
- Planner
- Motivator
- Team Player
Languages
- English
- Hindi
- Local languages of U.P, UK, Punjab, Haryana, Rajasthan, and HP
Personal Information
Date of Birth: 10/02/74
Timeline
Business Head
Haifa India Fertilizer and Technologies Pvt ltd
07.2025 - Current
Zonal North Head
K+S Fertilzer
07.2024 - 07.2025
North Head
Deepak Fertilizers and Petrochemicals Corporation Ltd
10.2021 - 06.2024
Zonal Manager - Sales and Marketing
Gharda Chemicals Ltd.
05.2010 - 04.2021
Regional Manager - Sales & Marketing
Sumitomo Chemical India Pvt. Ltd.
11.2006 - 04.2010
Area Manager
Swal Corporation Ltd.
11.2005 - 11.2006
Senior Sales Officer
Gharda Chemicals Ltd.
04.2003 - 11.2005
Sales Officer
Isagro Asia Pvt. Ltd.
07.1996 - 03.2003
B.Sc. - Agriculture
C.C.S. HAU