Sunkoju Karthik
Digital Media Senior Analyst
Hyderabad
Summary
As a highly motivated and detail oriented Digital marketing Professional at a renowned multinational corporation like Google Operations Center, I have a proven track record in delivering client value and return over investment. I’ve excellent experience in developing, designing, executing and optimizing online marketing campaigns to support the expansion and growth of various client services and products. 5+ years of experience in a wide variety of fields and both, national and international exposure gives me a unique perspective in working with different clients and people.
Overview
5
5
years of professional experience
15
15
years of post-secondary education
4
4
Certifications
3
3
Languages
Work History
Digital Medial Senior Analyst
Google Operation Center (GOC)
Hyderabad
08.2021 - Current
- Determined and supported keyword selection, audience targeting, audience retargeting and remarketing - Define, maintain, prioritize, and manage the effectiveness for marketing campaigns.
- Work very closely with the agencies and clients helping them resolve their issues with trafficking, Reporting, discrepancies and all kinds of technical issues related to the Google’s Campaign Manager360 and GTM.
- Illuminating customers by generating reports to map Ad interaction and subsequent conversion, and paths led to conversion to analyze and improve Ad strategy to attain maximum ROI.
- Investigating and sharing best practices on trafficking, tag implementation and tag firing. Optimizing the campaigns based on the Ad settings, ad rotation, A/B Testing, Audience Segmentation.
- Skills: Strategic Thinking · Marketing Campaign Management · Customer Journey Mapping · Content Strategy · Campaigns · Campaign Plans · DV360 · Programmatic Media Buying.
Sr Technical Associate
Unisys
Hyderabad
05.2019 - 07.2021
- Sr Technical Associate (Business) - M&T Bank.
- Assist M&T Bank employees with their Technical Issues for Customer Deliverables
- Assisted user's effectively for any hindrances being faced by them in their day to day work
- Handling B2B Web tickets and chats, where we support
- M&T employees with all Technical issues with their respective applications, Business) - AutoNation
- Handling B2B calls to assist users with Technical Issues with their respective applications
- Used Active Directory for Password resets, and also assisted users with Shared drive mappings, Printer
- Mapping and all Desktop and Laptop related issues
- Responsible for Training Associates for the process
Technical Associate
Tech Mahindra
Hyderabad
01.2018 - 04.2019
- Technical Associate - Telstra
- Handling customers with their internet issues over calls
- Promoted to Level 2 support to test the Internet line in detail and assist the customers
Education
B - Tech - Mechanical Engineering
CMR College Of Engineering AndTechnology
Hyderabad 09.2012 - 05.2016
Intermediate -
Sri Chaitanya Junior Kalasala
Hyderabad 06.2010 - 05.2012
SSC -
St Johns Church High School
Hyderabad 06.2001 - 05.2010
Skills
Digital Marketing
Google Tag Manager (GTM)
Campaign Management
Paid Search Campaigns
DV360
CM360
Campaign manager
Microsoft Excel
Microsoft Outlook
Microsoft Office 365
Certification
Campaign Manager 360
Timeline
Digital Medial Senior Analyst
Google Operation Center (GOC)
08.2021 - Current
Sr Technical Associate
Unisys
05.2019 - 07.2021
Technical Associate
Tech Mahindra
01.2018 - 04.2019
B - Tech - Mechanical Engineering
CMR College Of Engineering AndTechnology
09.2012 - 05.2016
Intermediate -
Sri Chaitanya Junior Kalasala
06.2010 - 05.2012
SSC -
St Johns Church High School
06.2001 - 05.2010