Sunkoju Karthik
Hyderabad
Summary
As a highly motivated and detail oriented Digital marketing Professional at a renowned multinational corporation like Google Operations Center, I have a proven track record in delivering client value and return over investment. I've excellent experience in developing, designing, executing and optimizing online marketing campaigns to support the expansion and growth of various client services and products. 5+ years of experience in a wide variety of fields and both, national and international exposure gives me a unique perspective in working with different clients and people.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Medial Senior Analyst
Google Operation Center (GOC)
Hyderabad
05.2019 - 07.2021
- Determined and supported keyword selection, audience targeting, audience retargeting and remarketing - Define, maintain, prioritize, and manage the effectiveness for marketing campaigns
- Work very closely with the agencies and clients helping them resolve their issues with trafficking, Reporting, discrepancies and all kinds of technical issues related to the Google's Campaign Manager360 and GTM
- Illuminating customers by generating reports to map Ad interaction and subsequent conversion, and paths led to conversion to analyze and improve Ad strategy to attain maximum ROI
- Investigating and sharing best practices on trafficking, tag implementation and tag firing
- Optimizing the campaigns based on the Ad settings, ad rotation, A/B Testing, Audience Segmentation
- Skills: Strategic Thinking
- Marketing Campaign Management
- Customer Journey Mapping
- Content Strategy
- Campaigns
- Campaign Plans
- DV360
- Programmatic Media Buying.
Sr Technical Associate
Unisys
Hyderabad
01.2018 - 04.2019
- Worked for CM360 platform for Billing related issues.
- Main focus area of CM360 platform was to pull reports, analyze the data and share the cost details.
- Sr Technical Associate (Business) - M&T Bank
- Assist M&T Bank employees with their Technical Issues for Customer Deliverables
- Assisted user's effectively for any hindrances being faced by them in their day to day work Handling B2B Web tickets and chats, where we support M&T employees with all Technical issues with their respective applications, Business) - AutoNation.
Technical Associate
Tech Mahindra
Hyderabad
09.2012 - 05.2016
- Technical Associate - Telstra
- Handling customers with their internet issues over calls
- Promoted to Level 2 support to test the Internet line in detail and assist the customers.
Education
B - Tech - Mechanical Engineering
CMR College Of Engineering AndTechnology
05.2016
Intermediate -
Sri Chaitanya Junior Kalasala
05.2012
SSC -
St Johns Church High School
05.2010
Skills
- Digital Marketing
- Basic Google Tag Manager (GTM)
- Advanced Campaign Management
- Advanced Paid Search Campaigns
- Basic DV360
Certification
- Campaign Manager 360
- Display and Video 360
Languages
- English
- Hindi
- Telugu
Timeline
Digital Medial Senior Analyst
Google Operation Center (GOC)
05.2019 - 07.2021
Sr Technical Associate
Unisys
01.2018 - 04.2019
Technical Associate
Tech Mahindra
09.2012 - 05.2016
B - Tech - Mechanical Engineering
CMR College Of Engineering AndTechnology
Intermediate -
Sri Chaitanya Junior Kalasala
SSC -
St Johns Church High School
- Campaign Manager 360
- Display and Video 360
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