Summary
Overview
Work History
Education
Skills
Certification
Extracurricular Activities
Personal Information
Languages
Timeline
Generic

Suraj Sadashiv Pawar

Mumbai

Summary

Results-driven FMCG professional with over 11 years of experience in Key Account Management, Sales, Category Management, and Business Development across B2C, E Commerce and B2B channels. Proven track record in driving revenue, improving market share, and managing strategic partnerships with leading retailers and e-commerce platforms such as Reliance, D-Mart, Trent Retail, Metro, Big Basket, Blinkit, Zepto, Amazon, Flipkart, Swiggy, and Local Customers. Previously recognized as National Best Manager 2024 and Emerging Manager 2023 at Hindustan Coca-Cola Beverages for exceptional performance in e-commerce sales.

Demonstrated ability to lead cross-functional teams, optimize RTM models, enhance vendor relations, and execute high-impact activations to drive category growth. Strong expertise in pricing strategy, P&L ownership, stakeholder management, assortment planning, and promotional effectiveness.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Key Account Manager B2C & B2B

Hell Energy Private Ltd
04.2025 - Current
  • Responsible for Channel management and Key Accounting of business from assigned set of Key accounts to achieve business results while ensuring customer satisfaction & profitability, in Modern Trade
  • Handling Reliance Eco System, Dmart, Metro, Booker, Star Bazzar, Wellness Forever, Vishal Mart, Local Customers.
  • Achievement of the organization's AOP and increasing the brand’s market share.
  • Completion of annual agreements and Joint business plan with all accounts.
  • Building and maintaining strong relationships with important key account chains.
  • Aligning company’s goals with the client’s objectives.
  • Driving revenue and profitability from key accounts.
  • Maintaining close co-ordination with field teams and aligning them on key account goals by undertaking regular market visits.

Key Account Manager E Com

Hindustan Coca-Cola Beverages
01.2023 - 04.2025
  • Best National Manager of the Year 2024.
  • Emerging Manager of the year 2023.
  • Managing Q Commerce customer like Zepto, Swiggy IM, Blinkit & B2B customers like Zomato, Ninjacart & Basket building or slotted delivery Customers like Flipkart, Amazon & Big Basket etc.
  • Lead, design and implement sales and marketing strategies for NKA & RKA accounts to drive revenue, volume and margin growth, win share and drive basket incidence in alignment with company guidelines.
  • Collaborates with Logistics and other functions in ensuring we provide best-in-class customer service to Key Accounts and that all customer deliveries are achieved.
  • Responsible for stewarding the relationship with key stakeholders across the customers to build best-in-class value-based relationships.
  • Innovative RTM model for faster services and delivery to customers.
  • Activations for Basket penetration and increasing avg order size.
  • Analyzing Business/sales plans and implementing various campaigns/promos to increase volumes.
  • Insights in customer/consumer understanding for better RTM and activation for volume/revenue growth.

Category Manager: Cold Beverages

Zepto
01.2022 - 01.2023
  • Company Overview: Kiranakart Technologies Private Limited
  • Activations for Basket penetration and increasing avg order size.
  • Analyzing Business / sales plans and implementing various campaigns / promos to increase volumes.
  • Insights in customer / consumer understanding for better model and activation for volume / revenue growth.
  • New Vendor onboarding, Availability tracking, QPB increase, Offer management etc tracking on daily basis.
  • Online Visibility alignments, Average selling price improvements, New category developments.
  • Stock arrangements from multiple sources.
  • WOW, MOM sale analysis & improvement plans.
  • Margin deliverables. Store, DC, vendor visits.
  • Kiranakart Technologies Private Limited

Assistant Category Manager: Non-Food

TATA - Trent Hyper Market Pvt Ltd
11.2021 - 01.2022

Assistant Category Manager: Cold Beverages & Health Drinks

Reliance Retail Ltd.
06.2020 - 10.2021

Deputy Manager – Cold Beverages/Liquor/Tobacco

Reliance Cash & Carry
06.2016 - 05.2020
  • Achieve margin and sales budget set for the category by consistently focusing on productivity of categories.
  • Offer Management for the category, Vendor Management, Pricing & marketing, inventory Control, Financial analysis.
  • Monitoring category growth in terms of revenue and margins.
  • Develop a communication strategy to implement key research insights.
  • Manage category assortment planning/inventory/replenishment / SKU productivity.
  • Coordinate and research on category trends and competition.
  • Create and develop strong business relations with suppliers (Coke, Parle Agro, Pepsi, Red Bull, Big Cola, Dabur, Manpasand, ITC, USL, UB, Pernod Ricard, GPI, Carlsberg, Local vendors) and customers by focusing on their productivity.
  • Devising specific plans for a specific set of customers.
  • Key focus on new product launches, visibility and branding activities inside the store to increase marketing income.
  • Training to sales team on category, product to be focused and negotiation skills.
  • Procurement planning and Price forecasting to achieve overall profitability by studying price trend.

Category Assistant – Soft Drink, Chilled & Frozen, and Fresh

BOOKER India Private Limited
Mumbai
04.2014 - 05.2016
  • Company Overview: (Booker Group PLC, UK)
  • Achieved 106% of sales budget with 112% achievement of cash profit.
  • Developed Soft Drink & Chilled & frozen categories as destination categories for retailers and HoReCa customers.
  • Achieved the highest number of sales (8.9 crores) for Soft Drink category with highest margin (7.2%).
  • Delivered consistent sales and margins.
  • (Booker Group PLC, UK)

Education

PGDM-ABM - Agriculture

Vaikunth Mehta National Institute of Cooperative Management
Pune, Maharashtra
01.2014

B.Sc. - Agriculture

K. K. Wagh College of Agriculture
Nasik, Maharashtra
01.2012

H.S.C. - 10+2

Karamveer Bhaurao Patil Junior College of Science
Devapur, Satara
01.2008

S.S.C. - High School

J. M. V. J. High School
Jashi, Satara
01.2006

Skills

  • Customer relationship management
  • Sales strategy development
  • Market analysis
  • Account planning
  • Joint business planning
  • Revenue growth
  • Category management
  • Logistics coordination
  • Data analysis
  • Negotiation techniques
  • Brand management
  • Vendor management
  • Business development
  • Account retention
  • Relationship selling
  • Client relationship building

Certification

  • Strong analytical, numerical and interpretive skills.
  • Computer skills: Proficient in Excel, Word, PowerPoint, SAP.
  • Conceptualization end to end execution of business plans basis the vendor alignment.
  • Strong vendor understanding from an execution perspective.
  • Ability to think from planning to execution and solid system commercial, customer and Sales management.

Extracurricular Activities

Certificate of participation in MAN TALUKA Science Exhibition, Tal- Man, and Dist - Satara. Certificate of participation in Sakal Pune Bus Day, Pune. National Service Scheme (NSS) CAMP. Training at National Horticultural Research and Development Foundation, Tal- Niphad, Dist- Nasik. Training at the RAJHANSE Milk Dairy & S.R. THORAT Milk dairy, Tal- Sangamner, Dist- Ahemadnagar. Short Term Training Course in BEE KEEPING at Central Bee Research & Training Institute, Pune. Proposed Business Plan for Launching New Business In International Market in DIMR College, Pune.

Personal Information

  • Date of Birth: 03/10/90
  • Marital Status: Married

Languages

Marathi
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2

Timeline

Key Account Manager B2C & B2B

Hell Energy Private Ltd
04.2025 - Current

Key Account Manager E Com

Hindustan Coca-Cola Beverages
01.2023 - 04.2025

Category Manager: Cold Beverages

Zepto
01.2022 - 01.2023

Assistant Category Manager: Non-Food

TATA - Trent Hyper Market Pvt Ltd
11.2021 - 01.2022

Assistant Category Manager: Cold Beverages & Health Drinks

Reliance Retail Ltd.
06.2020 - 10.2021

Deputy Manager – Cold Beverages/Liquor/Tobacco

Reliance Cash & Carry
06.2016 - 05.2020

Category Assistant – Soft Drink, Chilled & Frozen, and Fresh

BOOKER India Private Limited
04.2014 - 05.2016

PGDM-ABM - Agriculture

Vaikunth Mehta National Institute of Cooperative Management

B.Sc. - Agriculture

K. K. Wagh College of Agriculture

H.S.C. - 10+2

Karamveer Bhaurao Patil Junior College of Science

S.S.C. - High School

J. M. V. J. High School
Suraj Sadashiv Pawar