Surya Deswal
New Delhi
Summary
A results-oriented and strategic professional with over 12 years of extensive experience, including a decade at Citibank, with a strong focus on sales and business development. Demonstrated success in identifying new business opportunities, executing go-to-market strategies, and exceeding sales targets. Skilled in leading and motivating cross-functional teams, managing affluent client portfolios, and delivering exceptional service.
Overview
12
12
years of professional experience
Work History
Project Head
Redefine Marcom-CX Net
01.2024 - Current
- Led sponsorship sales initiatives for CX-Net, securing high-value partnerships
- Maintain relationships with industry leaders (CXO’s) and communicate the advantages of being a part of CX Net Community
- Developed and executed strategic sales plans to target potential sponsors
- Identified and approached key industry players and decision-makers
- Monitoring financial performance and adjust strategies as needed to meet financial goals
- Foster a culture of innovation, accountability, and continuous improvement within the team
- Leading the ideation, conceptualization, and development of the brand.
AVP Sales- Partnership & Business Development
Sapphire Connect
08.2023 - 12.2023
- Forge and foster industry-agnostic relationships with C-level executives
- Maintain relationships with industry leaders (CXO’s) and communicate the advantages of being a part of Sapphire Connect-Thought Leaders of India
- Expand existing client relationships, improve client satisfaction, strengthen client commitment, ensure client retention, and grow membership revenue
- Helping the team achieve the set KRAs
- Conduct relevant market research and analysis to identify key trends in the sectors’ advertising and marketing strategies and provide a solution to those strategic needs
Business Partnership- Channel Sales Manager
Citibank N.A
09.2012 - 08.2023
- Developed relationships across distribution partners, coordinates efforts and resources within and across teams to deliver goals.
- Leading and managing the performance of a team of 50 to 60 sales FTEs to deliver and achieve planned numbers.
- Responsible for selling the entire gamut of Personal Loans and Credit Cards to customers after assessing customer segments and sourcing strategies.
- To forge partnerships with corporations for achieving incremental sales volumes.
- Creation of new sourcing channels and business development to expand the target market within approved segments – micro marketing events, and activities to generate new-to-bank databases for calling and sourcing.
- Identified potential partners, evaluated their capabilities, and negotiated contracts with them.
Affluent Segment Banker- Mortgages
Citibank N.A
01.2013 - 01.2015
- Gained understanding of lending practices & policies, loan documentation and collateral requirements & regulations
- Closely examined client’s financial statement for assessment of credit quality and appropriateness for bank lending
- Facilitated acquisition of Citi Gold Accounts (High Net Worth)
- Conducted risk assessments on potential loan applicants to assess creditworthiness.
Senior Associate-Corporate Sales
Citibank N.A
09.2012 - 01.2014
- Acquiring of New Corporate and maintain relationship with key large corporate and develop & execute a Sales strategy for Increasing Interactive penetration
- Market acquisition program and selling of all Citi financial products- Salary A/c, Credit cards & Loans
- Arranging employee engagement activities in corporates and organizing marketing events for the company
- Participated in community outreach events to promote awareness of the bank's services.
- Organized promotional campaigns to attract new customers and increase sales revenue.
Education
MBA - Sales and Marketing, Finance
O.P. Jindal Global University
New Delhi NCR01.2012
Bachelor of Engineering Technology - Information Technology
Maharishi Dayanand University
01.2010
Skills
- New business development
- Vendor management
- Relationship building and management
- Channel Sales
- Sales expertise
- Key Account management
- Acquisition
- HNI Client Management
- Banking Sales & Strategy
- B2B Sales
- Corporate Sales
- Strategic Partnerships
- Loan origination
- Consumer lending
- People management
Accomplishments
- Awarded Best Channel Sales Manager across PAN India for outstanding performance and results.
- Winner of the Champions Forum Australia 2020 - Citibank N.A.
- Successfully established and developed a highly profitable credit card channel from the ground up.
- Played a pivotal role in setting up and expanding channels for mortgages, personal loans, and home loans.
- Entrepreneurship venture while pursuing MBA in university.
Affiliations
Café GrooveYard (Student Venture at O P Jindal University Campus)
- Successfully launched and operated a café, generating over ₹10 million in annual revenue.
- Managed a team of 12 employees, implementing effective strategies that earned recognition on CNN IBN.
Timeline
Project Head
Redefine Marcom-CX Net
01.2024 - Current
AVP Sales- Partnership & Business Development
Sapphire Connect
08.2023 - 12.2023
Affluent Segment Banker- Mortgages
Citibank N.A
01.2013 - 01.2015
Business Partnership- Channel Sales Manager
Citibank N.A
09.2012 - 08.2023
Senior Associate-Corporate Sales
Citibank N.A
09.2012 - 01.2014
MBA - Sales and Marketing, Finance
O.P. Jindal Global University
Bachelor of Engineering Technology - Information Technology
Maharishi Dayanand University
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