SUSHANT CHOUDHARY

•Partner with Sales and Marketing teams to deliver strategic insights and in-depth analysis across revenue, performance, and market trends.

•Collaborate directly with the Chief Sales Officer (CSO) and Chief Marketing Officer (CMO) to shape and support growth strategies.

•Develop and present data-driven recommendations that influence high-level decision-making across commercial functions.

•Proactively identify growth opportunities and operational improvements by synthesizing internal and external data sources.

•Conduct granular sales performance analysis at rep, team, and regional levels to identify opportunities and drive efficiency.

•Evaluate marketing campaign performance, providing actionable insights to optimize ROI and customer engagement.

•Create and maintain dashboards, reports, and forecasting models to support planning, budgeting, and strategic initiatives.

•Translate complex datasets into clear, impactful narratives for senior stakeholders, driving alignment and action.

• Led growth initiatives focusing on customer acquisition, retention, and expansion through various channels, including corporate and society activation and Reliance value formats.
• Directed growth strategy for Milkbasket in NCR, aligning initiatives with market demands.
• Developed a number of campaigns to increase the GOV, AOV with the aid of category team, including regional assortment planning and benchmarking.
• Collaborated with stakeholders across sales, operations, and customer service to improve customer experience.
• Monitoring key business metrics, analyzing data and creating dashboards.
• Onboarded agencies to support marketing initiatives, including ATL, BTL, and OOH.
• Hired and managed a team of 60 personnel to execute offline marketing initiatives across various channels.
• Helped in launching cities like Bhopal, Bangalore, Indore.

• Executed lead generation campaigns in collaboration with sales team, achieving 7-8% conversion and generating approximately 16 Lacs in weekly revenue.
• Oversaw campaign management focused on financial metrics (CPL, CPA, ARPU) to optimize marketing activities.
• Utilized internal CRM to analyze segmented customer data, delivering insights that supported the development of a robust sales funnel.
• Tableau: Collect and analyze business data, identify KPIs, process gaps and implement new business plans and strategies, and produce weekly reports for the central team.

• Managed organizational sales by creating business strategy with sales and revenue projections, establishing individual sales goals for team.
• Supervised sales team's operations and performance to ensure alignment with strategic objectives.
• Developed sales team through motivation, counseling, coaching, and enhancing product knowledge.
• Collaborated with marketing to develop lead generation strategies.

• Launched an apparel brand, handled sales, marketing, and operations, and designed standard operating procedures (SOPs) to scale the business to 1,500 monthly orders.
• Managed product development from concept to launch for diverse lifestyle collections.
• Crafted marketing strategies to enhance online presence and customer engagement.
• Established brand identity and vision for lifestyle products at Jeemada Lifestyle.