Sushant Jha
Digital Marketing Campaign Manager | Product Management | Financial Services & FMCG
Pune
Summary
Results-driven professional with 7+ years of experience in Digital Marketing and Product Management within the financial services domain. Proven expertise in performance marketing, lifecycle campaign management, and customer acquisition, leveraging data-driven and AI-led strategies to optimize funnels, improve engagement, and drive conversions.
Experienced in managing digital campaigns across Affordable Home Loans, BLSE, MBLSE, LAP, and Personal Loans, with a strong focus on funnel optimization, segmentation, and conversion rate improvement.
Skilled in product management for digital lending journeys, including Account Aggregator integrations, system enhancements, and data analytics to improve approval rates, TAT, and customer experience.
Proficient in tools like Google Analytics, CleverTap, and Salesforce (SFDC), with a strong track record of delivering measurable business outcomes through cross-functional collaboration and ownership.
Overview
8
8
years of professional experience
4
4
Languages
Work History
Senior Unit Manager, Digital Marketing
Bajaj Finance
Pune, India
11.2024 - Current
- Led end-to-end digital campaigns for Affordable Home Loans, BLSE, MBLSE & LAP, driving acquisition and conversions using data-driven & AI-led targeting.
- Optimizing funnels via predictive analytics, segmentation, and A/B testing.
- Built and enhanced Product Display Pages (PDPs) to improve UX, lead capture, and conversion rates.
- Wrote user stories & business requirements; enabled rapid LR integrations for seamless lead flow and faster conversions.
- Executed lifecycle campaigns using CleverTap; tracked performance via Google Analytics, Salesforce (SFDC), CDP & Reqease.
- Partnered with COE & IT teams for deployment and optimization; improved KPIs (CTR, TSR, conversion) through continuous experimentation.
Unit Manger - Product
Bajaj Finance
Pune
02.2023 - 10.2024
- Managed Personal Loan digital product, improving funnel efficiency, approval rates, and disbursal performance through data-driven decisions.
- Led Account Aggregator integrations to enhance underwriting, streamline data fetching, and improve approval accuracy.
- Owned call centre (CC) incentive structures and sales productivity tracking, driving better performance and cost efficiency.
- Delivered data analysis and insights on funnel metrics, approval rates, and TAT; presented actionable reports to senior management.
- Collaborated with risk teams to align product flows with credit policies, ensuring controlled growth and portfolio quality.
- Designed and conducted training programs for sales teams, improving product understanding, process adherence, and conversion outcomes.
Territory Sales Executive
Asian Paints Ltd
Satara, Baramati, Indapur
07.2018 - 05.2022
- My stint was for approx. 4 years here I was responsible for business development as a territory manager (Satara, Baramati, Indapur) handled a team of 4 Field Sales Officer.
- Skills - Business development, vendor management, stake holder management, Dealer management, inventory management, Collection, Relationship, Customer complain handling.
Education
PGDM - Marketing & Finance
Balaji Institute of Management of Human Resource Development
Pune, India 04.2001 -
BSc - Physics
Fergusson College, Pune University
04-2015
Skills
Digital Lending Journeys & Funnel Optimization
API & System Integrations
Risk & Credit Policy Alignment
Stakeholder & Cross-functional Management
Campaign Strategy & Execution
A/B Testing & Experimentation
Analytics & Tools
Google Analytics
CleverTap
Salesforce (SFDC)
Customer Data Platforms (CDP)
Advanced Excel
Accomplishments
- Mar'26 KUDOS - Digital Marketing
- Oct'24 Heroes - Product Team
- Feb'24 Kudos - Product Team
- Oct'23 Heroes - Product Team
- Jun'23 Kudos - Product Team
- Apr'2019 ROTS - Sales Award
Interests
Badminton, Swimming, Chess
Timeline
Senior Unit Manager, Digital Marketing
Bajaj Finance
11.2024 - Current
Unit Manger - Product
Bajaj Finance
02.2023 - 10.2024
Territory Sales Executive
Asian Paints Ltd
07.2018 - 05.2022
PGDM - Marketing & Finance
Balaji Institute of Management of Human Resource Development
04.2001 -
BSc - Physics
Fergusson College, Pune University