Sushant Kumar

• Geography of operation- Bihar- Jharkhand
• Business Size- 17 Cr

Accomplishments:

• Leading a team of 8 Sales Officers and 2 Marketing Officers, driving execution across territories
• Successfully handled key brands Coragen and Ferterra, diversifying products usage in multiple crops
• Strengthened dealer network and improved distribution reach across key districts.
• Developed strong relationships with trade partners and key influencer growers
• Improved secondary sales and liquidation efficiency, ensuring better stock rotation
• Developed and executed comprehensive marketing plans for major crops like rice, sugarcane, corn and vegetable to establish 5 new products- Benevia, Advantage, Nutromax, Legend and Azaka Duo
• Collaborated with cross-functional teams to ensure alignment and effective implementation of marketing initiatives like Abhivadan Abhiyan, Dak Campaign, Ferterra Football Pratiyogita, FMC Paudh Chikitsalay.
• Awarded with Trailblazer award in 2023 for expanding coragen business

• Geography of operation- Hazaribag, Ramgarh, Chatra, Bokaro
• Business size- 12 Cr

Accomplishments:

• Consecutively three years I achieved the budget. The pesticide business grew from 2 Cr to 4.5 Cr and Arize business volume grown up from base of 240 MT to 364 MT
• Managed sales and marketing operations for rice hybrid seeds, crop protection products, focusing on increasing market share and profitability.
• Implemented targeted marketing campaigns and promotional strategies, leading to a significant boost in new product (Luna Experience, Infinito, Velum Prime) adoption.
• Conducted market research to identify new opportunities and refine marketing approaches.
• Coordinated with sales teams to ensure alignment between marketing efforts and sales objectives.

• Geography of operation- Gumla, Lohardagga, Simdega
• Business size- 4 Cr

Accomplishments:

• Developed and executed ICS (Integrated Crop Solutions) model of business to expand market in 3 districts i.e. Gumla, Lohardagga and Simdega in JH and generated the CP business of 1 cr and seed business of 3 cr
• Managed relationships with key stakeholders, including distributors and retailers, to ensure successful product launches and promotions.
• Analyzed sales data and market feedback to optimize marketing strategies and improve product performance
• Achieved growth in business of Amistar by 250% and accumulated Veg seed and CP business by 81%
• Introduced new products like insecticide Volium Flexi in tomato, S4003 (hybrid paddy seeds) and developed market for watermelon (Augusta)

• Geogrophy of operation- Khagaria, Bhagalpur and Banka
• Business size- 2 cr

Accomplishments :

• Initiated and managed marketing and sales activities for field crop seed products, contributing to market expansion and revenue growth in 3 districts i.e. Khagaria, Bhagalpur and Banka in Bihar.
• Conducted market analysis to identify trends and opportunities, informing strategic decisions and marketing campaigns.
• Collaborated with the sales team to develop and implement effective sales strategies and promotional events.
• Monitored sales performance and adjusted marketing strategies to meet sales targets