MUHEEB PASHA
State Head - Karnataka
Bengaluru
Summary
Dynamic and results-driven Sales Leader with over a decade of experience in AV distribution, channel management, and B2B sales across Karnataka. Proven track record of developing dealer networks, leading sales teams, and delivering 30%+ YOY growth in highly competitive markets. Deep expertise in AV brands, strategic planning, and field execution with hands-on experience in demos, credit control, and product promotion. Currently leading the Karnataka region for Alphatec Audio Video Pvt. Ltd.
Overview
20
20
years of professional experience
3
3
Languages
Work History
State Head – Karnataka Region
Alphatec Audio Video Pvt. Ltd.
01.2023 - Current
- Company Overview: National Distributor for Music Tribe, Pioneer, Audio-Technica, and other global AV brands
- Spearhead primary billing of leading AV brands such as Music Tribe, Pioneer, and Audio-Technica to local distributors in Karnataka.
- Handled secondary sales operations across 130+ dealers in Karnataka & Kerala.
- Developed and implemented dealer incentive schemes based on monthly/quarterly targets.
- Planned and executed district-level demos for digital mixers and monthly 'Focus Models'.
- Set individual dealer targets aligned with monthly and yearly goals.
- Supported YOY growth plans for distributors; delivered consistent 30%+ regional growth.
- Directed a sales force of distributor representatives, assigning daily/monthly goals and tracking KPIs.
- Assisted in credit planning to optimize cash flow and mitigate risk for channel partners.
- Maintained strong market presence across 21 of 31 districts with regular travel.
- Cultivated long-standing, trust-based relationships with regional dealers.
- National Distributor for Music Tribe, Pioneer, Audio-Technica, and other global AV brands
Area Sales Manager (General Trade – Karnataka)
Pro Radio Networks LLP
06.2020 - 01.2023
- Managed sales across diverse channels: musical instrument dealers, PA dealers, AV integrators, camera dealers, rental partners, and online platforms.
- Oversaw sales optimization, KPI tracking, marketing campaigns, promotions, and inventory planning.
- Played a key role in forecasting and demand planning for Karnataka region.
- Built strong relationships with B2B partners to expand brand visibility and shelf space.
Business Development Manager – Karnataka
BigC Technologies Pvt. Ltd.
08.2014 - 08.2017
- Managed retail sales, marketing, and branding for Sennheiser products.
- Responsible for retail outlet performance, display strategies, and customer acquisition across Karnataka.
- Established and maintained distributor and retail channel networks.
Solutions Specialist – Samsung (via DDB Mudra Max)
Samsung Experience Consultant
04.2012 - 07.2014
- Managed in-store mobile sales, customer demonstrations, and promotions.
- Delivered consistent revenue targets and enhanced consumer engagement.
Solutions Specialist – Nokia (via Ma Foi / Randstad)
Retail Sales & Support
10.2005 - 02.2012
- Led Nokia outlet sales and provided technical consultation and service assistance.
- Assisted customers with email/mobile app services and in-store support.
Education
Master of Business Administration (MBA) (CDL Mode) -
GITAM University
Bachelor of Commerce (B.Com) (Distance Education) -
C.V. Raman University
Skills
- AV Sales & Distribution
- Channel & Dealer Network Management
- Data-Driven Decision Making & Market Intelligence Gathering
- Strong Negotiation, Communication & Team Mentorship Skills
- Strategic Sales Planning (Monthly/Annual Targeting & Execution)
- Trade Schemes & Incentive Planning
- Territory Penetration & Upcountry Market Development
- High Travel Readiness & On-Ground Execution Capability
- Trade Marketing & Local Activation Campaigns
- Year-on-Year Regional Growth Achievement (30% YOY)
- Strong Negotiation, Communication & Team Mentorship Skills
Accomplishments
· Won Best State Head Award for the Year-2024-25 at Alphatec Audio Video Pvt.
· Highest Sales Growth in Natioanl Level at Alphatec
· Pioneer Growth 100% over previous year
· Consistently achieved 100% Top line Revenue for the year 2020-21 & 2021-22 with a growth of 22% y-o-y successively for 2 financial years
· Expanded Business from 10 cities to 21 cities all over Karantaka.
· Increased dealers network from 45 to 130 profounding width of distribution.
· Introduced ideas of marketing of different products line-up by segregating partners and training extensily for the staff.
· Initiated MGP (Minimum Growth Plan) within the Region, Schemes to ensure stock availability at all times. Technical support for all partners – Good Service Support to enhance the customers delight.
· Promoting products through Monthly Demo plan with experts.
· Channel Management – Premium retailers – AV Integrators and Online.
· General Trade Sales: Monitoring weekly sales, corrective actions to meet monthly targets. Motivating them through recognition & Purchase Schemes : Result – Numbers with positive.
· Excellent interpersonal, communication, team building & customer relationship management skills with extensive experience in people management, training & development of the workforce : Result - Good Attrition
Timeline
State Head – Karnataka Region
Alphatec Audio Video Pvt. Ltd.
01.2023 - Current
Area Sales Manager (General Trade – Karnataka)
Pro Radio Networks LLP
06.2020 - 01.2023
Business Development Manager – Karnataka
BigC Technologies Pvt. Ltd.
08.2014 - 08.2017
Solutions Specialist – Samsung (via DDB Mudra Max)
Samsung Experience Consultant
04.2012 - 07.2014
Solutions Specialist – Nokia (via Ma Foi / Randstad)
Retail Sales & Support
10.2005 - 02.2012
Master of Business Administration (MBA) (CDL Mode) -
GITAM University
Bachelor of Commerce (B.Com) (Distance Education) -
C.V. Raman University
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