Sushant Singh
Summary
An astute result-oriented professional looking forward to engage with middle managerial positions in Sales and Marketing for a leading organization of a repute.
Overview
13
13
years of professional experience
Work History
Area Sales Executive
United Breweries Limited
Kota
10.2019 - Current
- Managing approx 10% volume of Rajasthan through 1145 retail and institution outlets and ensuring the leadership position in market
- Assist in the delivery of annual, quarterly, and monthly execution targets for the assigned market
- (approximately 1500000 cases)
- Effectively managing stock at 5 corporation depots across 6 districts of Rajasthan to ensure sufficient stock is available
- Engaging the retailers and the consumer through sales promotions to increase the width of distribution for new brands like KF Storm, KF Ultra Max etc
- Establish and manage agreed upon retailer universe to maximize the sales opportunities using the quality, distribution, visibility, price, promotion, and persuasion
- Managing, mentoring and coaching a team of 10 JTSE
- Negotiate and maximize beer presence in off and on premise channels using the persuasive selling.
Sr. Territory Sales Executive
United Breweries Limited
Goa
06.2014 - 09.2019
- Looking after secondary Sales, brand promotion, brand development and event management activities to increase the brand visibility
- New outlet development and to increase sales from Resorts, Clubs, Modern trade, Retail shops, Wholesalers, Shacks, and Bar & Restaurant
- Proper implementation of activities and schemes to generate the consumer awareness and to increase sales of company
- Co-Ordination in IFFI 2014, 2015
- Co-Ordination in sunburn event 2014, 2015, 2017,2019
- Handling the team of 4 JTSE with proper training and motivation to make availability and visibility of products and brand merchandising
- Successful achievement of availability of imported wine, Heineken, KF Ultra, KF Ultra max, KF Buzz on major outlets of North Goa and also on beach shacks.
Customer Executive
Varun Beverages International Ltd
Goa
03.2012 - 05.2014
- Handled 775 business outlets in South Goa with 5 R.A, 3 R.E and 2 P.S
- R's overall
- Responsible for grow volume, revenue, and profitability by developing existing accounts and securing new accounts in an assigned territory
- Develop the market by selecting, coaching tracking, training the territory team (sell through others)
- Competition tracking of new launches, catalogues, pricing, brand wise market size & share
- Drive the daily initiative or weekly initiative which is downloading by the company
- Manage stock level i.e., identify SKU level targets & FMOs objectives
- Driving cooler strategy by follow planogram principles in each account which has a cooler
- Won Award in Visi Cooler Execution in Year2012
- Pet Mix of 12% Went To 20% In Year 2012
- Share Gain in JBD & Nutritional Beverages Segment.
Marketing Executive
Hindustan Unilever Limited
Pune
05.2011 - 02.2012
- Handling the major brands of the of HUL 2 division in which the products are as follows hair care, perfumeries, personal products, baby care, female care
- Experience in identifying new market and developing revenue for further business development & handling key and wholesale account of the company
- Managing OPS (Outlet Per Scheme) and new launches of the company
- Achieving sales target by effective distributions and manage the assortment at every outlet
- Experience of handling company software (RS Unify)
- Added 60 new clients to the company existing client's base
- Being Star of the MOC for 3 times for the achievement of 110% of the given target.
Education
MBA - Marketing
Indira School Of Career Studies
Pune2011
Skills
- Market Research & Analysis
- Sales & Marketing
- Team Management
- Product Promotion
- Managing of market scheme
- Product Awareness campaign
- Client Relationship Management
Hobbiesextracurricularactivities
- Played at school, state & university level in baseball, volleyball, hurdles, kho-kho tournament.
- Passed first Sopan in Bharat Scouts & Guides.
- Enjoy singing, playing guitar & music composition
Academiacredentials
- MBA (Post Graduate Program), Marketing, Indira School of Career Studies, Pune, 60, 2009-2011
- Bachelors of computer applications, Guru Ghasi Das University, Bilaspur, 2005-2008
- High school Certificate, Biology, S.S.V.M, Ambikapur, 2004-2005
- Secondary School Certificate, S.S.V.M, Ambikapur, 2002-2003
Personal Information
- Location Preference: Pan India
- Age: 36
- Date of Birth: 05/28/87
Timeline
Area Sales Executive
United Breweries Limited
10.2019 - Current
Sr. Territory Sales Executive
United Breweries Limited
06.2014 - 09.2019
Customer Executive
Varun Beverages International Ltd
03.2012 - 05.2014
Marketing Executive
Hindustan Unilever Limited
05.2011 - 02.2012
MBA - Marketing
Indira School Of Career Studies