
Dynamic Senior Gemstone and Jewelry Merchandising and B2B Sales professional with over 12 years of experience across gemstone, fine jewelry, and fashion jewelry categories, complemented by international exposure in Thailand and India. Demonstrated expertise in gemstone sourcing, Lab-Grown Diamonds (LGD), and colored stone procurement, with a strong focus on product development, inventory optimization, and buyer–vendor management for TV, retail, and B2B channels. Extensive experience working with e-commerce platforms and television shopping channels serving the UK, US, and European markets, supporting global merchandising and sales operations. Exceptional commercial acumen with a proven track record of enhancing inventory utilization, strengthening buyer relationships, driving repeat business, and contributing to revenue growth. Highly skilled in cross-functional coordination, process improvement, and managing high-value merchandise operations in fast-paced environments.
Merchandising & Sales
Sourcing & Product Development
Inventory & Cost Optimization
Operations & Team Management
• Managed daily merchandising and operations for high-volume TV jewelry sales, supporting GBP 20–25M in annual TV sales.
• Supervised a team of 20–25 executives, improving operational efficiency and workflow consistency.
• Played a key role in PO planning, shipment approvals, and inventory reporting, ensuring uninterrupted TV sales cycles.
• Improved customer satisfaction metrics by 20–25% through faster issue resolution and improved coordination between sales and operations teams.
• Supported merchandising and operational activities for live TV jewelry sales, ensuring product readiness and quality compliance.
• Assisted in inventory tracking and reporting for 50,000+ units annually using JV3 and AMS Jewelry Software.
• Collaborated with management on process improvements, contributing to reduced operational errors and smoother workflows.
Business development