S.Venkatesh Babu Soundara Rajan

Dynamic and results-driven Business Development Leader with 28+ years of experience in textile machinery, technical textiles, spinning & weaving solutions, and industrial B2B sales. Proven ability to drive revenue growth, expand markets, develop strategic customer relationships, and introduce new technologies across leading textile mills in India. Expertise in converting technical solutions into profitable business, managing high-value portfolios, and achieving annual turnovers in the range of CHF 3.2M+ for premium textile components. Strong record of building trust with customers, delivering technical consultancy, and consistently improving product penetration in competitive markets.

• Grew SUESSEN ELITE Compact product business to CHF 3.2 million annually, contributing significantly to regional revenue.
• Achieved CHF 2.2 million annual turnover for GRAF products by expanding customer base and improving product adoption.
• Successfully launched i-Scan & i-Spin solutions, increasing customer adoption by 30% in the first year.
• Strengthened market presence for weaving spares & technical textile solutions across key Sulzer loom customers.
• Handled complete unit operations (20,160 spindles) and improved operational efficiency across quality, maintenance & production.
• Built long-term business relationships resulting in high customer retention and consistent repeat orders.
• Developed and executed sales strategies that improved product penetration in competitive spinning markets.