Summary
Overview
Work History
Education
Skills
Timeline
Generic
Swagat Kumar Dash

Swagat Kumar Dash

Engagement Manager, Disney+Hotstar
Gurgaon

Summary

A sales specialist with about 7 years experience in offline, online and digital ad sales (media sales) in the Automotive Industry. Skilled in Business Development, Client Solutions, Media Marketing, Consulting and Digital Marketing.

My current role entails maximization of advertising revenue for clients in the 4 Wh/2 Wh/Auto Ancillary. I own and grow strategic relationships with key accounts from deal to delivery.

Overview

7
7
years of professional experience

Work History

Engagement Manager-Auto

Disney+Hotstar
07.2021 - Current
  • Collaborated with sales, delivery and service teams to manage seamless client experiences.
  • Met with clients to understand needs and develop proactive solutions.
  • Part of high performing Large Customer Sales-Auto Team that has grown 18 Times in terms of Revenue from 2021 (~8 Cr in 2021 to ~124 Cr in Current FY)
  • Managed ~65% of the overall of the Vertical in FY 22-23
  • Achieved 100% of the Targets in FY 22 & FY 23
  • Successfully onboarded Sponsors across Sports & Non Sports Properties

-Closed Mahindra as a Sponsor on T20 WC 2022

-Closed Audi as a Sponsor on Koffee with Karan S7 & S8

-Closed MSIL as Sponsor on Night Manager,Oscar,Avatar 2, Loki S2 & Bigg Boss Regional Shows

  • Delivered and renewed year long JBP for MSIL with ~50% Growth in FY 22 as compared to FY 21
  • Contributed Thought Capital with Quotes/Interviews from CMOs of Audi/MSIL

Brand Manager

Maruti Suzuki Service
04.2018 - 07.2021
  • Part of Service Marketing department from its Inception- An Industry First Initiative
  • Formulated Online Strategy of Maruti Suzuki Service to drive Customer Retention & bring back lost customers
  • Piloted and rolled out Hyperlocal Strategy for Maruti Suzuki Service through Google My Business pages generating 60k+ Leads per month
  • Rolled out MoM Service Campaigns online/offline aimed to win back customers(Who had not visted MS Service Station in last 18 months)
  • Always On Search Campaigns followed by changes in User Journey in booking appointment led to 80K+ Online Appointment MoM
  • Efforts resulted in 20% Growth in Service Traffic & 1% Increase in Customer Retention across FY 19 and FY 20

Management Trainee

Tractors & Farm Equipment
06.2017 - 03.2018
  • Pioneered the launch of the "Yeh Massey Hai" campaign in Odisha, which included the launch of 2 Market Development Projects
  • Managed a prominent dealership in Bhubaneswar and promoted volume to ensure a 3-month target achievement, during which revenue increased by 133% YoY

Education

PGDM - Marketing

Indian Institute of Management
Raipur
04.2001 -

B.Tech - Mechanical Engineering

National Institute of Technology
Rourkela
04.2001 -

Skills

  • Digital Ad Sales
  • Media Management
  • Digital Marketing
  • Stakeholder Management
  • Media Planning
  • Brand Management
  • GTM Strategy
  • Client Solutioning
  • Timeline

    Engagement Manager-Auto

    Disney+Hotstar
    07.2021 - Current

    Brand Manager

    Maruti Suzuki Service
    04.2018 - 07.2021

    Management Trainee

    Tractors & Farm Equipment
    06.2017 - 03.2018

    PGDM - Marketing

    Indian Institute of Management
    04.2001 -

    B.Tech - Mechanical Engineering

    National Institute of Technology
    04.2001 -
    Swagat Kumar DashEngagement Manager, Disney+Hotstar