Amplitude
Swati Tripathi
Product Manager
Gurgaon,Haryana
Summary
Energetic Associate Product Manager polished in analyzing data, identifying trends and crafting strategies. Experienced in overseeing product development and marketing lifecycles from inception to rollout. Proficient in Amplitude, Crazyegg, Webflow, Kajabi, Google Analytics, Ads Manager,Jira paired with first-rate campaign planning and execution competencies.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Associate Product & Growth Manager
Eblity
Bangalore, Karnataka
08.2020 - Current
- Supported identification of big category innovation from concept to customer
- Defined and analyzed metrics to measure product performance.
- Developed product documentation to communicate and align key components of upcoming features to team and developers
- Supported building the product from scratch to acquire a global audience of 50,000 users from 30 countries
- Suggested improvements for important metrics after monitoring drop offs in customer journey based on Amplitude dashboards
- Led growth engineering initiatives for the product with marketing insights
- Analyzed customer data and journey to develop strategic insights and make clear and compelling recommendations for overall growth
Growth Manager
Eblity
Bangalore, Karnataka
12.2019 - 08.2020
- Developed compelling presentation decks for potential investors to gain approval for ideas and communicate results
- Hired, supervised and coached 5 employees on growth operations to optimize performance.
- Surpassed growth targets and projections by coordinating and planning with product initiatives.
- Built and managed customer success team to establish long-term engagement with community members
- Facilitated growth with strategic targeting while using Facebook ads manager and Pixel
- Built solid social media presence for the brand from scratch with in-house efforts
Assistant Manager, PR
Konsole Group
Raipur, CHHATTISGARH
05.2018 - 06.2019
- Secured high-value accounts through pitch decks and consultative selling
- Planned and instituted social media marketing plan for BJP Chhattisgarh
- Managed team of 7 to generate original content and moderate online community members.
- Curated and segmented editorial content to increase engagement and channel growth.
- Analyzed and reported social media and online marketing campaign results.
Education
Bachelors in Journalism And Mass Communication -
Amity School of Communication
Noida 06.2013 - 06.2016
Post Graduate Diploma -
Indian Institute of Mass Communication
Delhi 06.2017 - 06.2018
Skills
Product Strategy
Product evaluations
Product Specification Development
Software
Jira
Crazyegg
Google Analytics
Timeline
Associate Product & Growth Manager
Eblity
08.2020 - Current
Growth Manager
Eblity
12.2019 - 08.2020
Assistant Manager, PR
Konsole Group
05.2018 - 06.2019
Post Graduate Diploma -
Indian Institute of Mass Communication
06.2017 - 06.2018
Bachelors in Journalism And Mass Communication -
Amity School of Communication
06.2013 - 06.2016