Syed Abuthaher
Bangalore,KA
Summary
Business Development Manager and marketplace growth leader with 15+ years of experience in scaling e-commerce ecosystems and B2B marketplace operations. Proven expertise in seller acquisition, supply chain optimization, cross-border e-commerce, and program launches across Amazon, GlowRoad, Meesho, and other platforms. Skilled in demand generation, vendor management, strategic partnerships, and leading cross-functional teams to drive sustainable business growth, customer acquisition, and revenue generation.
Overview
15
15
years of professional experience
Work History
Sales Manager
Amazon – Bazaar Program
12.2023 - Current
- Led seller acquisition strategy for Bazaar program launch, onboarding 1,900 sellers and launching 4M selections across 106 subcategories, driving marketplace growth and product adoption.
- Scaled B2C marketplace by adding 10,000+ sellers and 25M+ products within 18 months through strategic go-to-market strategy and performance optimization.
- Designed and implemented low-ASP seller strategy to improve adoption and conversion rates, resulting in enhanced customer acquisition and sales acceleration.
- Built seller networks in Tier 3 & 4 cities through market expansion initiatives, leading a 10-member field team across five states for business development.
- Collaborated with cross-functional teams including Category, Product, and Account Management for seller onboarding and experience improvements.
- Reduced onboarding defects through Perfect Launch Execution (PLE) and process innovation, improving performance tracking and KPI analysis.
Sales Manager – Supply Chain Head
GlowRoad (Acquired by Amazon)
04.2019 - 11.2023
- Onboarded 40,000+ sellers and expanded selection by 50M+ products through comprehensive seller acquisition and vendor management strategies.
- Directed a 25+ member cross-functional team managing full seller lifecycle including seller onboarding, cataloging, promotions, fulfillment, and quality optimization.
- Mentored and coached team members in business development best practices, building leadership depth, improving productivity, and fostering high-performance culture.
- Converted offline retailers into online sellers through training and retention playbooks, expanding e-commerce platform reach and customer acquisition.
Senior Manager - Business Development
Wooplr Technologies Pvt. Ltd. – Bangalore
Bangalore
08.2018 - 04.2019
- Partnered with Product Managers to enhance discoverability and search features, improving product adoption and user experience.
- Achieved revenue targets through competitive analysis, market research, and promotional campaigns, driving sales growth and performance tracking.
- Expanded operations in Surat and Ahmedabad through market expansion initiatives, seller onboarding top market sellers and enhancing regional presence.
Supply Expansion Manager
FashNear Technologies (Meesho.com)
Bangalore
11.2017 - 08.2018
- Established sourcing hubs in Delhi, Mumbai, and Surat through strategic planning and market expansion initiatives.
- Onboarded manufacturers to scale low-cost, high-quality product categories, enhancing supply chain optimization and vendor management.
- Directed teams executing category expansion strategies and business development initiatives for marketplace growth.
- Analyzed market trends and consumer behavior to inform demand generation and product adoption strategies.
- Collaborated with cross-functional teams to implement procurement solutions and improve seller acquisition processes.
- Analyzed reseller buying behavior through data analysis and market research to inform seller acquisition strategies.
- Collaborated with Tech teams to design supplier tools and business growth plans, enhancing e-commerce platform capabilities.
Bangalore
Voonik – Sourcing & Business Development – Apparel
Bangalore
09.2015 - 11.2017
- Managed P&L for western wear category with full P&L ownership and accountability for revenue growth and profitability.
- Expanded supplier base from 50 to 25,000 sellers through strategic seller acquisition and vendor management, personally onboarding 1,000+ partners.
- Drove supply growth by adding 75,000 products in two months through market expansion and product adoption initiatives.
- Negotiated high-impact deals with key sellers and partners, utilizing negotiation skills and stakeholder management for optimal terms.
Bangalore
Aegis – Research Specialist
Bangalore
03.2012 - 09.2015
- Delivered global background checks, drug testing, and employment verification services through data collection and analysis processes.
- Integrated HR platforms to enhance candidate and client experience using database management and CRM tools.
Bangalore
Concentrix – Senior Consultant
Bangalore
12.2010 - 03.2012
- Provided troubleshooting and support for global clients, ensuring service excellence and client relationship management.
- Managed account relationships and stakeholder management for international business operations.
Education
Master of Business Administration - Finance and Marketing
Indian Academy School of Management Studies
01.2015
Bachelor of Computer Applications - undefined
CMR University
01.2010
Skills
- Marketplace Growth
- Seller Acquisition
- P&L Ownership
- Strategic Partnerships
- Supply Chain Management
- GTM Strategy
- Data Analysis
- CRM & Salesforce
- Cross-functional Leadership
- Revenue Growth
Accomplishments
- Launched and scaled Amazon’s Bazaar program, onboarding 10,000+ sellers and 25M+ products across 106 subcategories within 18 months driving one of the fastest marketplace expansions.
- Built and led cross-functional teams of up to 25 members, coaching and mentoring talent to exceed seller acquisition and revenue targets: recognized with Amazon’s Spotlight, Champions Club, and GIF awards.
- Expanded e-commerce penetration in Tier 3 & 4 cities, leading a 10-member field team across 5 states to establish grassroots seller networks and increase low-ASP adoption and conversions.
- Converted 40,000+ offline retailers into digital-first sellers at GlowRoad, adding 50M+ new product listings and driving marketplace inclusivity in underserved regions.
- Implemented process innovations (Perfect Launch Execution, seller retention playbooks, onboarding automation) that cut onboarding defects by 30% and improved seller satisfaction scores.
- Transformed Voonik’s supplier base from 50 to 25,000+ sellers, personally onboarding 1,000+ partners and adding 75,000 products within two months to accelerate category expansion.
Languages
English
Bilingual or Proficient (C2)
Tamil
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Telugu
Intermediate (B1)
Timeline
Sales Manager
Amazon – Bazaar Program
12.2023 - Current
Sales Manager – Supply Chain Head
GlowRoad (Acquired by Amazon)
04.2019 - 11.2023
Senior Manager - Business Development
Wooplr Technologies Pvt. Ltd. – Bangalore
08.2018 - 04.2019
Supply Expansion Manager
FashNear Technologies (Meesho.com)
11.2017 - 08.2018
Bangalore
Voonik – Sourcing & Business Development – Apparel
09.2015 - 11.2017
Bangalore
Aegis – Research Specialist
03.2012 - 09.2015
Bangalore
Concentrix – Senior Consultant
12.2010 - 03.2012
Bachelor of Computer Applications - undefined
CMR University
Master of Business Administration - Finance and Marketing
Indian Academy School of Management Studies