Taneem Israr

• Owned and executed end-to-end digital campaigns to drive customer engagement, usage, and retention across the credit card portfolio.
• Managed a monthly marketing budget of ₹10 Cr+, ensuring strategic allocation and strong ROI performance, aligned with portfolio growth objectives.
• Work closely with product, analytics, and creative teams to develop high-impact communication strategies across app notifications, email, SMS, and social media.
• Coordinating with cross-functional teams to ensure seamless campaign execution.
• Implemented A/B testing frameworks to refine messaging, targeting, and creatives, resulting in improved campaign conversion rates and user engagement.
• Analyze and report on campaign performance to identify insights and opportunities for optimization.
• Handling monthly RBI report submissions for credit and debit cards, in collaboration with the compliance team.

Project

• Mastercard Domestic Spend Campaign: Led the conceptualization and execution of a Mastercard-backed initiative to increase domestic credit card usage, contributing to a measurable uplift in monthly spend volume.
• VISA International Spend Campaign: Drove an international spend-focused campaign in collaboration with VISA, leveraging segmentation and personalized messaging to boost overseas transaction volumes.