Tanvi Sinha
Faridabad
Summary
Sales Operations and Business Analytics professional with 11+ years of progressive experience enabling enterprise sales, marketing, finance, and leadership teams through data-driven insights. Strong expertise in forecasting, pipeline management, territory and quota planning, Salesforce (SFDC), Power BI dashboards, and revenue analytics. Recognized for delivering 95%+ forecast accuracy, strengthening data governance, and translating complex datasets into actionable business strategies.
Overview
11
11
years of professional experience
Work History
Sales Operations Analyst
Wolters Kluwer India Pvt. Ltd.
Gurgaon
03.2020 - Current
- Lead territory design, segmentation planning, and quota alignment in collaboration with sales leadership, improving coverage efficiency and strategic focus.
- Develop and manage end-to-end sales forecasting models, dashboards, and trackers, consistently achieving over 95% forecast accuracy.
- Own pipeline governance including opportunity aging, funnel conversion, and stage hygiene using Salesforce and Power BI analytics.
- Enable executive decision-making by supporting L1, L2, and L3 leadership reviews with structured agendas, insights, and variance analysis.
- Deliver flash reports and budget vs actual analysis across regions, product portfolios, and business types (New, Renewal, Upsell).
- Partner closely with Finance to validate revenue bookings, quota attainment, incentive payouts, and order-to-billing reconciliation.
- Produce advanced analytics covering customer penetration, segment growth, win/loss ratios, churn, attrition, GRR/NRR, and YoY trends.
- Maintain 95%+ data accuracy across leads, accounts, opportunities, and orders within multiple Salesforce environments.
- Design automated trackers and analytical tools supporting quota setting, territory planning, incentives, and customer success metrics.
- Support Salesforce enhancements including opportunity workflows, pipeline fields, validation rules, and reporting frameworks.
- Build role-based dashboards enabling account strategy, renewal readiness, and upsell/cross-sell identification.
- Mentor analysts and coordinators on reporting standards, analytical frameworks, and best practices.
- Contribute to strategic planning initiatives by aligning analytics with business objectives and long-term revenue goals.
Senior Sales & Marketing Coordinator
Thieme Medical and Scientific Publishers Pvt. Ltd.
Noida
06.2018 - 02.2020
- Worked closely with business stakeholders to monitor sales pipeline, targets, and budgets, delivering detailed region-, product-, customer-, and representative-level insights.
- Supported Pharma business leadership with product quotations, sample coordination, order execution, and vendor management.
- Administered CRM platforms including master data management, user support, adoption tracking, and system upgrades.
- Designed and delivered CRM and reporting training programs for sales and marketing teams.
- Maintained centralized databases supporting Pharma, Trade, Institutional Sales, and Marketing operations.
- Managed Cloudtail account operations end-to-end including reporting, reconciliation, and performance tracking.
- Conducted market research and competitive intelligence analysis on existing and upcoming titles.
Executive Sales Coordinator
Olympus Medical Systems India Pvt. Ltd.
Gurgaon
10.2016 - 06.2018
- Coordinated with sales, marketing, distributors, and vendors to support national conferences, workshops, and product demonstrations.
- Managed demo equipment logistics, inventory control, tracking, and maintenance across regions.
- Prepared weekly and monthly sales performance, quantity, and pipeline reports.
- Supported cross-functional coordination across Supply Chain, Finance, Technical Service, and Field Service teams.
Executive Sales Coordinator
Maharani Innovative Paints Pvt. Ltd.
Faridabad
02.2015 - 10.2016
- Acted as a liaison between Marketing, R&D, and Business Development teams to accelerate go-to-market initiatives.
- Performed detailed sales loss analysis using Pareto (80/20), Fishbone, RCA, and Why-Why methodologies.
- Tracked BDM field activities, trials, sampling cycles, and re-sampling requirements to support business development.
Education
MBA - Human Resources Management
Lingaya’s University
Faridabad04-2016
BBA -
Lingaya’s University
Faridabad04-2014
Skills
- Forecasting and pipeline management
- Territory and segmentation planning
- Quota and incentive management
- Opportunity aging and funnel health
- GRR / NRR analysis
- Revenue reconciliation
- Advanced Excel
- Power Query
- Power Pivot
- Power BI dashboard
- Performance metrics
- Performance tracking
- Salesforce administration
- Visio
- MS PowerPoint
- Business and process excellence
- Executive and leadership reporting
- Stakeholder management
- Data quality and governance
- Process standardization and automation
Awards Recognition
- Certificate of Excellence – Win as a Team, 2021
- Certificate of Excellence – Win as a Team, 2024
- Certificate of Excellence – Aim Higher and Deliver, 2022
- Certificate of Excellence – Make it Better, 2022
- Certificate of Excellence – Make it Better, 2023
Timeline
Sales Operations Analyst
Wolters Kluwer India Pvt. Ltd.
03.2020 - Current
Senior Sales & Marketing Coordinator
Thieme Medical and Scientific Publishers Pvt. Ltd.
06.2018 - 02.2020
Executive Sales Coordinator
Olympus Medical Systems India Pvt. Ltd.
10.2016 - 06.2018
Executive Sales Coordinator
Maharani Innovative Paints Pvt. Ltd.
02.2015 - 10.2016
MBA - Human Resources Management
Lingaya’s University
BBA -
Lingaya’s University