MS Office
Thakappillai Ranganathan
Sales And Marketing
Kallakurichi,TN
Summary
Dynamic sales professional with extensive experience at Yara Fertilisers India Pvt. Ltd., excelling in territory management and customer relationship management. Proven track record in developing sales strategies that significantly enhanced product visibility and client satisfaction. Adept at mentoring teams and analyzing market trends to drive revenue growth and operational efficiency.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Area Sales Manager
Yara Fertilisers India Pvt.ltd.,
08.2023 - Current
- Conducted market research to identify new business opportunities within the ASO.
- Prepared weekly and monthly reports on sales performance against target.
- Trained and mentored a high-performing sales team, fostering collaboration and driving collective achievements in sales targets.
- Conducted regular performance evaluations, utilizing insights to optimize sales techniques and improve overall team effectiveness.
- Collaborated with cross-functional teams to streamline supply chain processes, contributing to efficient product distribution and timely deliveries.
- Implemented CRM tools to track sales performance and customer interactions, enhancing data-driven decisions and strategic planning.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- In 2024, there was a registered 72% (28 KL) growth in liquid fertilizer, and a 43% (2,470 MT) growth in premium products in North Tamil Nadu compared to the previous year (2023).
Sales Executive
Yara Fertilisers India Pvt.ltd
07.2016 - 07.2023
- In 2016, Yara expanded the business in North Tamil Nadu, and I joined as a sales executive in the Krishnagiri market.
- Appointed new channel partners in Krishnagiri and Salem to create high brand visibility and product acceptance for the retailers.
- Achieve 1st year Yara core product YaraMila Complex 106 MT 2016.
- In 2020, the transfer to erode market expanded and supported Yara's business from 271 MT to 589 MT for premium products, and from 1.5 KL to 6 KL for liquid products.
- Analyzed market trends and competitor activities to refine sales strategies, resulting in improved positioning and product offerings.
- Implemented CRM tools to track sales activities and customer interactions, optimizing follow-up strategies, and dealer engagement efforts.
- Demonstrated (Yaramila complex, Nitrabor and Vita) expert product knowledge during dealer interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
Sales Officer
Coromandel International
03.2015 - 06.2016
- Conducted a big farmers' meeting, campaign, field demo, retailers' meeting, and institutional order confirmation to expand product visibility in the entire Villupuram market.
- Developed and maintained strong customer relationships, enhancing dealer retention and satisfaction through tailored solutions.
- Expanded a 1 crore business to a 3 crore business in 2015.
- Analyzed market trends and competitor strategies to inform sales tactics, driving increased product visibility and engagement.
- Collaborated with cross-functional teams to streamline sales processes, resulting in improved operational efficiency and response times.
Agronomist
Netafim
08.2012 - 02.2015
- Supported the development and execution of promotional campaigns, like farmer engagement, dealer engagement, and confirmed the institutional sales, resulting in heightened brand awareness and market reach.
- Developed and implemented innovative irrigation strategies, enhancing crop yield and promoting sustainable agricultural practices.
- Conducted extensive soil analysis and assessments, optimizing nutrient management and improving soil health for diverse crops.
- Collaborated with the department and sugar mills to execute government schemes.
- Awarded in 2014, the best agronomist for farmer engagement.
Education
Master of Science - Agronomy
Annamalai University
Chidambaram, India 04.2001 -
Bachelor of Science - Agriculture
Annamalai University
Chidambaram, India 04.2001 -
Skills
Sales and Marketing-Result-oriented professional with strong customer service focus, Capable of multitasking and problem solving
Software
Power point
Word
Excel
Timeline
Area Sales Manager
Yara Fertilisers India Pvt.ltd.,
08.2023 - Current
Sales Executive
Yara Fertilisers India Pvt.ltd
07.2016 - 07.2023
Sales Officer
Coromandel International
03.2015 - 06.2016
Agronomist
Netafim
08.2012 - 02.2015
Master of Science - Agronomy
Annamalai University
04.2001 -
Bachelor of Science - Agriculture
Annamalai University
04.2001 -