Summary
Overview
Work History
Education
Skills
Timeline
Generic
Thejaswi HM

Thejaswi HM

Summary

Currently serving as an Associate Manager with extensive experience in digital marketing, including a specialization in eCommerce platforms such as Amazon, CitrusAd, DoorDash, Criteo, and Instacart. Additionally, I have managed Google Ads campaigns, including search ads and YouTube ads. I bring a total of 6.3 years of experience in the digital marketing field.

Overview

8
8
years of professional experience

Work History

Associate Manager

Publicis Global Delivery
Bengaluru
03.2022 - Current
  • Managed end-to-end campaign operations on the Citrus platform for a variety of retailers, including Bed Bath & Beyond, Target, Grocery One, Shipt, and Hy-Vee.
  • Provided comprehensive training on platform use and on all tasks for new team members.
  • Conducted quality checks to ensure accuracy and consistency in completed tasks by team members.
  • Oversaw campaign management on Google Search i,e for YouTube ads, for brands such as Coty and Swarovski.
  • Currently directing end-to-end campaign management for Pernod Ricard Brands across eCommerce platforms including CitrusAd, Criteo, Instacart, and DoorDash, which involves campaign creation, optimization, reporting, and insights.

Account Manager (Amazon Ads)

Cognizant Technology Solutions
03.2020 - 03.2022
  • Account Manager specializing in promoting brand products through the Amazon Advertising Console.
  • Engaged with clients to understand their marketing objectives and developed tailored media plans.
  • Managed campaigns across various sectors, including electronics and consumables, with monthly budgets upto 1cr.
  • Provided clients with insights on campaign performance and identified future opportunities for optimization.
  • Oversaw and managed campaigns for over 60 brands such as Philips, Cetaphil, Godrej, Vega, Lotus, Marico, Oracura etc
  • Optimized campaigns to achieve key performance indicators (KPIs) such as ROAS, ACOS, CTR, and CVR.

Senior Implementation Specialist

Regalix Inc (Google Project)
05.2018 - 03.2020
  • Implemented Google Tags for B2B clients across the APAC and EMEA regions.
  • Integrated conversion and eCommerce codes into client websites to measure Return on Investment (ROI) for Google Ads expenditures.
  • Diagnosed and resolved issues with existing tags, ensuring accurate functionality.
  • Added Google Analytics code to track website traffic and user behavior.
  • Implemented remarketing codes and assisted in setting up remarketing display campaigns.
  • Utilized Google Ads, Google Analytics, and Google Tag Manager for various projects.
  • Worked with CMS platforms including WordPress, Shopify, BigCommerce, GoDaddy, and Wix.

Technical Support Engineer

Hewlett-Packard Inc (Contract- Joulestowatt Business Solutions)
03.2017 - 05.2018
  • Resolved hardware, networking, and operating system-related issues for global customers via phone.
  • Managed and responded to inquiries from international clients with professionalism and efficiency.
  • Utilized a comprehensive information database to address a broad spectrum of product-related concerns.
  • Delivered remote troubleshooting solutions, investigated issues thoroughly, and communicated resolutions in a manner easily understood by non-technical users.

Education

BE - Computer Science

JSS Academy of Technical Education
01.2016

Skills

  • Amazon Sponsored Ads
  • CitrusAd, Instacart, Doordash, Criteo, Pacvue, Skai
  • Google Display, Search Ads, YouTube Ads
  • Google Analytics
  • MS Excel
  • Google Tag Manager

Timeline

Associate Manager

Publicis Global Delivery
03.2022 - Current

Account Manager (Amazon Ads)

Cognizant Technology Solutions
03.2020 - 03.2022

Senior Implementation Specialist

Regalix Inc (Google Project)
05.2018 - 03.2020

Technical Support Engineer

Hewlett-Packard Inc (Contract- Joulestowatt Business Solutions)
03.2017 - 05.2018

BE - Computer Science

JSS Academy of Technical Education
Thejaswi HM