THIYAGARAJAN SOKKAR
Chennai
Summary
Experienced product management and digital marketing professional with over 13 years of expertise in the U.S. healthcare sector. Specialized in product management, content marketing, and SEO, I leverage a diverse background to drive strategic value and deliver impactful results. Skilled in optimizing project performance and collaborating with cross-functional teams to enhance campaign effectiveness.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Marketing Technology Analyst
Bounteous
04.2014 - Current
- Build Ad-Campaign, source build, field mapping and assets upload
- Analyze, track, and improve campaign performance
- Continuously monitoring the campaign performance with the help of pacing reports and post out checks
- Manage lead process including lead generation
- Collaborate with other team members on projects to improve effectiveness for tracking and optimizing campaigns
- End to end design and execution of digital marketing campaigns and supporting activities
- Create and manage product listings in Ecometry and on the Magento platform
- Managing the product catalog by organizing, categorizing, and maintaining a comprehensive digital list of products
- Monitoring stock levels of both dropship and in-stock items to ensure product availability while avoiding overstock or stockouts
- Regularly reviewing and adjusting product prices to maintain competitiveness in the market and ensure company profitability
- Creating and managing promotional campaigns, including sales, clearance events, special offers, and discount structures like percentage-based discounts, or free shipping
- Handling JIRA queries by assessing urgency, prioritizing tasks, and collaborating with cross-functional teams to resolve issues efficiently
Senior Billing Executive – US Healthcare
Access Healthcare
10.2012 - 10.2013
- Retrieve EOBs from Lockbox and enter insurance payments accurately into the billing software, ensuring correct fund allocation
- Review and address urgent client escalations promptly, coordinating with internal teams for quick resolution
- Generate and dispatch patient statements weekly, providing clear billing details to encourage timely payments
- Log claim denials in the billing system and forward them to the relevant teams for prompt follow-up
- Analyze Explanation of Benefits (EOBs) and Electronic Remittance Advice (ERAs) to identify any discrepancies, underpayments, or denials
- Run reconciliation reports to track outstanding payments, analyze trends, and ensure all expected payments are received and accounted for
Senior Data Entry Representative – US Healthcare
Dell International India Pvt Ltd
10.2010 - 10.2012
- Verifying insurance eligibility to confirm patient’s insurance coverage before providing medical services
- It helps to prevent claim denials, reduces financial risk for providers
- Creating new demos and capturing charges in the billing software using scanned images
- Posting various insurance payments into the billing software from different sources, such as lockbox, ACH, missing EOBs from AR, and credit card payments
- Posting patient payments and sending weekly statements to patients for unpaid balances
- Handling the issue log and escalation emails related charge entry and payments posting
- Run reconciliation reports to track outstanding payments, analyze trends, and ensure all expected payments are received and accounted for
- Log claim denials in the billing system and forward them to the relevant teams for prompt follow-up
Education
Master of Business Administration - Finance
Pondicherry University
03.2012
Bachelor Of Commerce - Corporate Secretaryship
Madras University
03.2009
Skills
- B2B Marketing
- Google Analytics
- Paid Social Media Marketing
- Campaign Build
- Content Syndication
- Lead Generation
Certification
- Salesforce Certified AI Specialist, 2025
- HubSpot Marketing Certified, 2025
- Salesforce Certified Data Cloud Consultant, 2024
- Salesforce Certified Marketing Cloud Email Specialist, 2024
Accomplishments
- On the Spot Award, 2010, Dell International India Pvt Ltd
- Spotlight Award, 2022, Bounteous
Timeline
Senior Marketing Technology Analyst
Bounteous
04.2014 - Current
Senior Billing Executive – US Healthcare
Access Healthcare
10.2012 - 10.2013
Senior Data Entry Representative – US Healthcare
Dell International India Pvt Ltd
10.2010 - 10.2012
Bachelor Of Commerce - Corporate Secretaryship
Madras University
Master of Business Administration - Finance
Pondicherry University
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