Trilokesh Pandey
Bhubaneswar
Summary
Experienced Analyst with a proven track record in digital campaign management and programmatic advertising. Demonstrated expertise in setting up and optimising campaigns across various platforms, including DV360, The Trade Desk, and Amazon DSP. Adapt at generating detailed performance reports, conducting quality assurance, and managing project KPIs to ensure successful outcomes. Committed to maximising customer satisfaction through strategic decision-making and resource management. Equipped with a strong foundation in digital marketing principles and strategies, supported by a Bachelor's degree in Electrical and Electronics Engineering from SOA University (ITER), Bhubaneswar, Odisha.
Overview
4
4
years of professional experience
Work History
Senior Associate
IPG Mediabrands
04.2025 - Current
- Point of contact for NBA US, leading end-to-end campaign setups in DV360 and TTD, with a primary focus on awareness-driven campaigns.
- Conducted pre- and post-campaign QA to ensure proper pacing and optimize performance toward achieving KPIs.
- Managed T-Sheet operations, primarily handling creative swaps and rotations aligned with the NBA schedule.
- Developed a pacing dashboard to monitor the pacing and performance of all live campaigns in real time.
- Provided weekly insights and performance analysis for ongoing campaigns
- Regularly communicated performance insights and optimization strategies to clients and internal stakeholders, ensuring alignment with goals and enhancing trust.
Analyst
Annalect,India
07.2023 - 04.2025
- Have been associated with major automotive brands to manage their campaigns (Nissan, BRP)
- Effectively set up programmatic campaigns to promote client's products and brand, enhancing customer relationships through targeted content and media campaigns for each channel.
- Setting up all the different mode of buying programmatic campaigns (PG, PMP, open auction).
- Managed campaigns for all the funnel awareness,consideration and conversion in different formats(Display,PMP,olv,Youtube).
- Worked in uploading campaigns,IO and LI through SDF files.
- Worked directly with ad technologies such as DSPs, ad servers.
- Trafficked ads by implementing third party pixels as per client request.
- Generated weekly reports and created end-of-campaign reports for better visibility for performance analysis.
- Developed dashboard for pacing and performance checks to enhance live campaign optimization.
- Implemented necessary changes based on in-depth troubleshooting and review.
- Conducted end-to-end QA for programmatic ensuring the proper implementation of trackers and checking creatives,CTA and user journey on different DSPs.
- Investigated campaign on the basis of pacing,performance, data discrepancies with ad server reports and DSP reports.
- Checking and reporting issues regarding pixel firing using respective tools(ghostery)
- Coordinated with development team to establish and integrate floodlight pixels into the website.
- Coordinated implementation of DoubleVerify, IAS tags to enhance tracking capabilities.
- Reviewed internal team campaigns to identify errors and ensure quality.
- Conducted training session for new joiners regarding the process.
Associate
Mediamint
09.2021 - 07.2023
- Started as an intern & later promoted to associate I.
- Campaign setup through DSP and in-house tool(connect).
- Scheduling and launching report for monitoring campaign performance
- Troubleshoot campaigns and resolve discrepancies.
- Reporting to manager on daily work status and weekly client calls to discuss regarding project's pros and cons.
- Weekly and monthly meet with team members to bring up innovative ideas and apply the best to improve the process.
- Conducting training session for new joiners regarding the process.
Education
B.tech
ITER
2021
A-Levels - Science
Kendriya Vidyalaya No.1,Cuttack
2016
Skills
- Salesforce
- Asana
- Slack
- Teams
- Hive
- Excel
- DV360
- The Trade Desk
- Amazon DSP
- Atlassian Confluence
- Happy fox
Education
other,other
Accomplishments
- Handling direct interaction with the client and delivered high quality services. Completed sprinkler and Youtube certifications.
- Received SPOT awards for performance and deliverables.
Timeline
Senior Associate
IPG Mediabrands
04.2025 - Current
Analyst
Annalect,India
07.2023 - 04.2025
Associate
Mediamint
09.2021 - 07.2023
A-Levels - Science
Kendriya Vidyalaya No.1,Cuttack
B.tech
ITER