Tushar Singh
Category Head
Pune,MH
Summary
A Sales and Marketing professional and a postgraduate degree holder in Business Management with 5+ years of experience in supply and growth management, across both B2B and B2B realm - currently involved in category pertinent operations, student outreach initiatives and devising growth strategies. Have led multiple teams to drive intensive sales with an expertise in Account Handling, Client management and Sales Development. A skilled negotiator with proven capacity to identify, analyze and solve complex problems - designing workable strategies and leading solutions from concept to completion.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
Work History
Category Head
IFAS Edutech
Pune
05.2022 - Current
- Designed the framework for the flagship categories of CSIR NET and SET
- Managing a team of 100+ Educators, Subject matter experts, Content editors,
- Designers and SDRs
- Negotiating partnership terms with India's top education influencers to achieve organizational goals
- Complete P&L ownership for categories CSIR NET and SET
- Designed product level pricing strategy
- Implemented marketing strategies to achieve higher site traffic, greater time on site per visitor, higher page views, greater CTR and more views on platforms such as YouTube to ensure conversions to paid platform
- Guiding, mentoring and monitoring the performance of team members to ensure efficiency in process operations and meeting of individual and organizational targets
- Conducted monthly competitor benchmarking and framed strategies to ensure market dominance
- Ensuring targeted growth achievement; expanding business reach and creating new sales.
Senior Associate Lead
Unacademy
10.2020 - 04.2022
- Designed and launched multiple categories, from scratch, whilst achieving profitability tracking consistent growth
- Designed the framework for Category based Campus Ambassador programme - leading to significant presence in upwards of 30 nationally and internationally accredited institutes and recording profitability
- Played a key role in the launch of Phoenix - India's first one-of-a-kind Educator development programme
- Lead the onboarding of upwards of 100 educators
- Lead a team of 10 individuals- comprising of Managers, Associates and Interns responsible for end-to end management of 40 educators
- Designed the fundamental structure for the Phoenix Programme - comprising of Onboarding structure, Educator Training, Educator Orientation, Growth Plan, Performance Metrics, Feedback rubrics etc
- Registered ~400K views across 90 YouTube channels with an accumulated subscriber base of 48K
Sales and Business Development Manager (Team Lead)
Zomato
Jabalpur
10.2018 - 10.2020
- Lead a team of 5 Sales and Account managers specializing in client acquisition, on- boarding and growth management
- Personally negotiated the terms and on-boarded some of the biggest brands for the company namely Indian Coffee House (ICWCS), Subway and the ilk
- Launched Zomato operations in 3 cities by leading and monitoring the setup
- Led marketing and branding activities in uncharted territories and ensured positive assimilation of the company's brand in the local ecosystem
- Led negotiations with local vendor associations to ensure smooth rendering of company's directive while minimizing local blowback
- Liasioning with the Logistics team to ensure smooth running of operations.
Unit Business Manager
ICICI Prudential
Dhanbad
04.2018 - 10.2018
- RTG (Retail through group), Responsible for bulk selling of insurance products to large groups
- Interacted with company executives on a daily basis to share the company's vision and discussing its overlap with theirs
- Presentation of company's portfolio to Industry executives and ensuring large volume conversions
- Managed a team of 3 and ensured precise execution of the company's directives
- Bulk selling, Up-selling, Cross-selling.
Summer Intern
Shaw Wallace, Narmada Gelatines Ltd
Jabalpur
05.2017 - 07.2017
- Has pioneered the manufacture of ossein and gelatin in India and is today a frontrunner in India's Gelatine Industry meeting exacting standards of various users worldwide
- Prepared a comparative financial analysis using company's past financial records and suggested changes to the current operations
- Entrusted with proposing newer avenues for the company to pursue and researching their viability.
Summer Intern
Bhanu Farms Limited
Jabalpur
05.2014 - 07.2014
- Prepared a comprehensive comparative research report on Bhanu Farms' business practices with vis-à-vis established industry standards
- Prepare a report documenting areas that required fine tuning for optimum performance and increased output.
Education
Post Graduate Diploma in Management - Management (Finance)
Xavier Institute of Social Service
04.2016 - 04.2018
Bachelor of Foreign Trade - undefined
Prestige Institute of Management and Research
04.2012 - 04.2015
High School Diploma -
Nachiketa Higher Secondary School
Jabalpur 05.2009 - 05.2010
10th Standard -
Nachiketa Higher Secondary School
Jabalpur 04.2008 - 04.2009
Skills
Sales Development
Timeline
Category Head
IFAS Edutech
05.2022 - Current
Senior Associate Lead
Unacademy
10.2020 - 04.2022
Sales and Business Development Manager (Team Lead)
Zomato
10.2018 - 10.2020
Unit Business Manager
ICICI Prudential
04.2018 - 10.2018
Summer Intern
Shaw Wallace, Narmada Gelatines Ltd
05.2017 - 07.2017
Post Graduate Diploma in Management - Management (Finance)
Xavier Institute of Social Service
04.2016 - 04.2018
Summer Intern
Bhanu Farms Limited
05.2014 - 07.2014
Bachelor of Foreign Trade - undefined
Prestige Institute of Management and Research
04.2012 - 04.2015
High School Diploma -
Nachiketa Higher Secondary School
05.2009 - 05.2010
10th Standard -
Nachiketa Higher Secondary School
04.2008 - 04.2009
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