Lawn Tennis player
AJAY GROVER
P&L Management
Gurgaon,HR
Summary
Seeking positions as Business Head, Category Head or P&L Owner with an organization of high repute that would value my creative, strategic, analytical & strong business intellect to build and execute a strategic growth roadmap and promote a positive team-oriented environment.
Overview
11
11
years of professional experience
Work History
Category Head
C.K. Birla Group (HIL Limited)
04.2024 - Current
- Leading a team of 5 managing Product Marketing, Brand Marketing, Trade Marketing, Influencer Marketing & Marketing Operations
- Designed and executed a first of it's kind Business Partner Meet that enabled channel expansion by 25 new partners
Head - Loyalty & Rewards, Fevicol
PIDILITE INDUSTRIES LIMITED
10.2023 - 03.2024
- Engagement: Transformed the largest loyalty program with modern age engagement modules impacting 3L Wood Workers.
- Product Development: Scaled up 4 new products establishing a deep pull for the brands under the Fevicol brand across India.
- Rewards: Increased the catalogue from 25 to 45 offerings, reducing the delivery timelines from 20 to 6 days with 96% availability.
Category Head, Fevicol (Emerging Businesses)
PIDILITE INDUSTRIES LIMITED
10.2021 - 09.2023
- Sales/Business Delivery: Scaled up business to 10x value within 2 years by execution excellence, driving the team passionately.
- Team Leadership: Spearhead 6 direct reports and field team of 10 managers & 70 executives.
- Category Management: Responsible for the lifecycle management of the category, including Space optimization, Analytics using Zoho, PowerBI, VB, New Product development, Assortment optimization, and discontinuation; own pricing strategy based on market potential, consumer insights, margins, competition, etc.; own all customer and business metrics for the category.
- P&L Ownership: Accountable for the top line and bottom line for the category.
- Field Marketing Management: Blueprint annual marketing plans for Sealants & Tools; incorporate sales, advertising, research, and promotional efforts required to meet current and projected market objectives.
- Business Growth: Define the company growth strategy and drive its implementation by leading, managing, and monitoring all activities to achieve short and long-term profitable sales, financial, operating and brand objectives; develop and implement category revenue and margin plans consistent with the overall category targets and budgeting.
Sr. Manager, Strategic Initiatives (Corporate Strategy)
PIDILITE INDUSTRIES LIMITED
10.2019 - 09.2021
- Led a team size of 2 members.
- Championed 7 corporate initiatives fundamentally transforming the specific areas with detail-oriented, and data driven approach.
- Steered 30+ key initiatives working directly with the Chairman, Managing/Executive Directors, and other C-level executives.
- Chosen to work in Chairman's Office (a changing and ambiguous environment) with an entrepreneurial approach.
Manager, Influencer Connect (Fevicol Design Ideas)
PIDILITE INDUSTRIES LIMITED
02.2017 - 09.2019
- Conceived & led an internal start-up that offers custom-made furniture services with high Entrepreneurial quotient.
- Rewarded with a seat on a Panel Discussion called Kal-Aaj-Kal representing the future leaders of Pidilite.
- Part of a 15-member shadow-board group called 'Young Manager Group' mentored by company's chairman.
Area Sales Manager (Eastern UP)
PIDILITE INDUSTRIES LIMITED
06.2015 - 01.2017
- Amplified secondary sales in the Eastern UP cluster managing 32 distributors, 2000 dealers, 9 TSIs, 1 BDE-WWF.
- Boosted range selling and network billing (reach) across geographies - Lucknow, Varanasi, Gorakhpur & Faizabad.
- Emerged as the highest growing branch amongst 44 clusters in India, awarded as Best Branch Manager at the Annual Sales Conference.
- Created 3 sales records in Business Value & Volume by customer centricity, excellent planning & proactive obstacle bursting.
- Augmented 23% network billing (small dealers: 93%) by replacement of 5 WSS, addition 1 ISR, ensuring better market servicing.
- Second highest Premiumization delta change across 44 clusters by developing Product Comparison charts.
Assistant Section Manager
JOHN DEERE INDIA PVT. LTD.
07.2011 - 05.2013
- Recognized by Senior Leadership, awarded 'Pat on the back' seven times for implementing various innovative projects - Telephone System at Production Line, Mistake Proofing and producing a record 153 rockshafts with 21 manpower in a single shift.
Education
MBA - Marketing
MDI, Gurgaon
04.2001 - 04.2015
B.E. (Mechanical) -
Thapar University, Patiala
05.2011
XII (CBSE) -
Dasmesh Public School, Faridkot
X (ICSE) - undefined
St. Mary's Convent School, Faridkot
Skills
P&L Management
New Product Development
BTL Marketing
ATL Marketing
Trade Marketing
Influencer Marketing
Channel Sales
Business Development
Business Strategy
Team Management
Accomplishments
- National Finalist, Top 10 rank among 300-odd among various B-School teams nationally, Strategy Wizard, IIM Ahmedabad
- National Finalist, Top 5 rank among 247 participating teams across country, Opstrat - the operations event at SIBM, Pune
- Gold Medal, Mind Rover Season 3, All India flash mob competition by Tata Motors, as part of Team MDI, Gurgaon
- Gold Medal, Lawn Tennis tournament among 16 teams at Akshayam - the annual sports & cultural fest of MDI, Gurgaon
- Placement Representative for Mechanical Engineering (Strength - 146 Students) at Thapar University
Internship
Pidilite Industries Ltd., Market Potential Assessment for Cement Binder & it's Launch Strategy, 04/2014, 05/2014, Awarded a Pre-Placement Offer (P.P.O.) for extra-ordinary recommendations & very high-performance rating of 86.5/100
Interests
Trained Dancer (Western & Bhangra)
Formula 1 follower since 19 years
Timeline
Category Head
C.K. Birla Group (HIL Limited)
04.2024 - Current
Head - Loyalty & Rewards, Fevicol
PIDILITE INDUSTRIES LIMITED
10.2023 - 03.2024
Category Head, Fevicol (Emerging Businesses)
PIDILITE INDUSTRIES LIMITED
10.2021 - 09.2023
Sr. Manager, Strategic Initiatives (Corporate Strategy)
PIDILITE INDUSTRIES LIMITED
10.2019 - 09.2021
Manager, Influencer Connect (Fevicol Design Ideas)
PIDILITE INDUSTRIES LIMITED
02.2017 - 09.2019
Area Sales Manager (Eastern UP)
PIDILITE INDUSTRIES LIMITED
06.2015 - 01.2017
Assistant Section Manager
JOHN DEERE INDIA PVT. LTD.
07.2011 - 05.2013
MBA - Marketing
MDI, Gurgaon
04.2001 - 04.2015
B.E. (Mechanical) -
Thapar University, Patiala
XII (CBSE) -
Dasmesh Public School, Faridkot
X (ICSE) - undefined
St. Mary's Convent School, Faridkot