Udit Ranjan Dash
Bhubaneswar
Summary
Detail-oriented Ad Operations professional with 2 years of experience in campaign optimisation, performance analysis, and client support. Skilled in tools like Redash, Tableau, and Google Sheets to deliver accurate insights, reports, and campaign improvements. Seeking to leverage technical and analytical skills to enhance digital campaign performance and contribute to organisational growth. Talented Advertising Account Manager capable of working with a wide range of businesses to increase metrics and profits by developing and implementing targeted advertising. Practiced negotiator, decisive leader and strategic planner with an adaptable approach.
Overview
6
6
years of professional experience
Work History
PPC Account Manager
RootAmz
Bhubaneswar
02.2026 - Current
- Managed and optimised pay-per-click PPC campaigns across multiple platforms, including Google AdWords and Bing Ads, to maximise return on investment.
- Analysed performance data to identify trends and opportunities for campaign improvement, leading to a 20% increase in click-through rate over six months.
- Provided exemplary level of service to clients, maintaining and improving relationships for future business opportunities.
- Resolved client issues promptly, maintaining high levels of satisfaction and loyalty.
- Oversaw project timelines and budgets, ensuring successful delivery within agreed parameters.
Associate 1 – Ad Operations (Optimizer)
MediaMint Pvt. Ltd.
Hyderabad
06.2024 - 12.2025
- Worked as an Optimizer in the Ad Operations team, managing end-to-end campaign execution and optimization.
- Created and automated weekly, monthly, and yearly reports on budget utilisation, performance comparison, and insights into top-performing ads based on impressions, CTR, and spend analysis to facilitate data-driven decision-making.
- Managed complex ad operation requests such as QBRs (Quarterly Business Reviews) and Health Checks to maintain campaign efficiency.
- Coordinated with cross-functional teams to optimise campaign delivery and ensure alignment with client KPIs.
- Utilized Redash, Tableau, and Google Sheets (advanced formulas, dashboards, automation) for data analysis and visualization.
- Resolved client support tickets via Zendesk for ad uploads, campaign setup, and performance reporting, ensuring timely and accurate responses.
Team Leader – Digital Marketing
Viral Fission
Bhubaneswar
03.2021 - 05.2023
- Led 18-member digital marketing team to execute successful brand campaigns.
- Coordinated content creators and strategized for multi-platform engagement.
- Monitored team performance, identifying areas for improvement and implementing corrective actions.
- Maintained excellent employee relationships by cultivating supportive, positive and helpful working environment.
- Monitored staff performance and developed improvement plans.
Education
B.Tech - Computer Science & Engineering
ITER, Siksha ‘O’ Anusandhan University
Bhubaneswar01-2023
12th (CHSE) - Science
Prince H.S. School
Baripada, OR01-2019
10th (CBSE) -
DAV Public School
Balasore, OR01-2017
Skills
- Core Skills: Core Java, HTML, CSS, MySQL, MS Excel (Advanced)
- Analytics & visualisation: Tableau, Redash, Google Sheets (Advanced Formulas, Dashboards, Automation)
- Ad Operations Tools: Zendesk, Google Ad Manager (Basics), Campaign Reporting & optimisation
- Other Tools: Microsoft Office Suite, PowerPoint, Word
- Performance reporting
- Client relationship management
- PPC campaign management
- Creative thinking
- Project management
- Team leadership
Projects
IoT-based Automatic Accident Detection and Rescue Management System. Designed a real-time alert system using Arduino, GPS, GSM modules, and sensors., Configured data flow, communication protocols, and ML-based alert responses.
Accomplishments
- - Awarded Best NSS Volunteer by Government of Odisha.
- - Organized State-level Youth Leadership Camp and National Integration Camp at SOA University.
- - Head of Hospitality – SOA MUN 2022.
- - Led college volleyball team as Captain; multiple intercollege runner-up positions.
- - Passionate model with professional experience in creative campaigns.
- - Recognized as Best Hiker – Manali Adventure Camp (NSS) and Best Physique by Mr. Baleshwar.
Certifications & Webinars
- - Google Digital Marketing Certification – 2024
- - Core Java/J2EE 2.0 Advanced – IIT, Bhubaneswar (2019)
- - Webinar on Web Development & Marketing Analytics – SOA University (2023)
Timeline
PPC Account Manager
RootAmz
02.2026 - Current
Associate 1 – Ad Operations (Optimizer)
MediaMint Pvt. Ltd.
06.2024 - 12.2025
Team Leader – Digital Marketing
Viral Fission
03.2021 - 05.2023
B.Tech - Computer Science & Engineering
ITER, Siksha ‘O’ Anusandhan University
12th (CHSE) - Science
Prince H.S. School
10th (CBSE) -
DAV Public School