Upendra Singh

Axis Max Life Insurance

Chief Manager – Product / Program Management

Jul 2022 – Present

• Successfully led enterprise-wide implementation of VYMO Lead & Activity Management System across DSF Cross, Cross-Plus, and Defense channels, enabling structured lead tracking and sales productivity.
• Drove digital transformation initiatives across key platforms including mSpace, CAT Axis, D2S, Navigator, and Saral, supporting both sales acquisition and servicing journeys.
• Delivered end-to-end customer onboarding journeys across digital and assisted channels, resulting in improved lead conversion and faster TAT.
• Managed production go-lives, sanity testing, and stabilization across integrated systems, ensuring zero lead loss through PIN-code and user-level mapping.
• Owned product roadmap, feature prioritization, sprint planning, and release management in collaboration with business, tech, and vendor teams.
• Led UAT cycles, authored BRDs, FRDs, and integration specifications, and ensured alignment between business expectations and technical delivery.
• Coordinated WhatsApp and digital communication triggers to enhance customer engagement post go-

• Canara HSBC life Insurance co LTD

• Strong knowledge of Microsoft word
• Strong knowledge of Microsoft excel
• Project management experience
• Project strategies
• QA analysis
• Project tracking
• Project cost estimations
• Quarterly appreciation Awards/Awarded with Superstar Award 7 times
• Awarded as a 'Leader of the year' in 2017-2018 in Max Bupa
• Scaling NOP collection from 74% and taking it to 84% NOP achievement, and on the GWP from 80% to ~93.3% at the peak.
• Led and motivated project team to meet and exceed project KPIs.
• Identified future capacity and capability needs for successful project planning.
• Completion of testing (UATs within the timelines).
• Identified ongoing issues and implemented solutions to maintain optimum service levels.
• Coordinated training to improve operations, team morale, and customer service.
• Managed planning, scheduling and delegating work to QA team, ensuring projects stayed within allocated timeframes.
• Lead Product roadmap and development for new products -Health with Travel Insurance for all business processes & systems (product offering & buying Journey across digital platforms).
• Lead Digital Asset Management - Customer Mobile app, Agent Mobile App health Steps Tracking App, Digital ecosystem roadmap for new features of Upcoming insurance products, claims digitalization, underwriting.
• Lead discovery and brainstorming sessions with business teams/all the stakeholders to elicit business problems, define product requirements, generate solution ideas.
• Perform User acceptance testing for new product launches and new Implementation from a renewal/NB perspective.
• Requirement gathering for developing systems, testing, and roll-out of processes related to renewals/ New business and making things future-ready.
• Resolved customer queries and problems using effective communication and provided step-by-step solutions.
• Own Product Backlog creation, prioritization, and define sprint scope in partnership with Business.
• Create detailed user stories, business requirement documents, functional requirement documents, and integration specs for engineering teams.

• MaxLife